Like all marketers, you are busy. You wake up every morning in a panic to share your Facebook post, and it is an endless wheel of manual posting. You constantly scramble to keep your content fresh and timely, only to start all over again the next day.
Now imagine this: As you automate Facebook posts, you suddenly have extra time on your hands! Your posts go live at perfect timing as you sip coffee with zero stress, and everything is well aligned with your Facebook marketing strategy. Who doesn’t want that?
Whether you are a busy social media manager or a small business owner, automatic Facebook posting can save you time, boost your engagement, and reclaim your sanity. If you want all this and more, continue reading.
In this blog, we will learn all the best possible ways to automate Facebook posts with some of the most time-saving publishing tools. We will also share some advanced techniques for post automation on Facebook and best practices for getting started.
Here’s how you can grow your brand on Facebook.
You can auto-post on Facebook in two ways: with Meta Business Suite or a Platform like SocialPilot.
How to Automate Facebook Posts Using Meta Business Suite? (Not Recommended)
Meta Business Suite (formerly Facebook Business Suite) has features that help brands and businesses automate Facebook posts, generate insights, and run ads.
So, if you are looking for a way to automate your posts natively, here is a step-by-step procedure for you:
Step 1: Log in to Meta Business Suite and Access Your Facebook Account
Step 2: Click on the “Create Post” Button and Start Crafting Your Post
Step 3: Upload Media and Select Profile to Schedule Post
Step 4: Click Schedule and Pick a Suitable Date and Time
Step 5: Adjust Privacy Settings and Finally Click on “Schedule”
And done! You have successfully automated Facebook posts to go like at your preferred time in the future.
Limitations of Automating Facebook Posts with Meta Business Suite
Even though Meta Business Suite looks simple and free to use, it has some limitations and features that often become an obstacle for social media marketers and businesses. Such as:
- Using Meta Business Suite, you can not share posts on two different Facebook business pages, even if they are linked.
- Meta Business Suite lacks a client collaboration feature, so you must share your brand credentials to learn more details.
- MBS only allows you to automate your post 30 days in advance, restricting long-term planning.
- It only supports Facebook and Instagram post automation, while automation platforms like SocialPilot support all social networks.
- Meta Business Suite lacks several automation features like bulk scheduling and scheduling on all social media at once.
- MBS analytics and insights lack several features and metrics and just provide a brief overview of data.
- With Meta Business Suite, you can not upload and automate a post for gifs; only images and videos are supported.
- Unlike other social media automation tools, like SocialPilot, Meta Business Suite does not allow you to automate multiple images.
If these drawbacks are unacceptable, Meta Business Suite is not for you. You need a feature-packed and cost-effective automation platform like SocialPilot for more advanced features and functionalities.
How to Automate Facebook Posts Using a Platform? (Recommended)
SocialPilot is one of the Facebook auto posters that lets you automate and directly publish your posts on multiple pages simultaneously. It is one of the most advanced publishing tools suited for businesses of all sizes and marketing agencies.
Here is a step-by-step procedure to automate Facebook posts using SocialPilot on your Desktop:
Step 1: Connect Your Account to SocialPilot
To start with Facebook post automation, log in to your SocialPilot account and connect your “Facebook Page.”
To connect, Click on Accounts -> Connect Account -> Facebook Page.
Step 2: Navigate to “Create Post” and Switch to Facebook Tab
The next step is to navigate to “Posts” -> “Create Post” from the side menu bar on your dashboard. You will then be directed to the SocialPilot post composer.
Since you want to automate a post for Facebook, select the Facebook icon beside the original draft and start composing your posts.
Step 3: Start Composing Post
Now, you can start composing your post with captions, hashtags, links, and media. You can also use SocialPilot AI Assistant by clicking the button right next to create a post on the top menu and generate captions and hashtags to speed up the process.
It has a ready-to-use Facebook-specific prompt template to help you do the least work. You can also use it to generate content ideas when facing a creative block.
When you are satisfied with the AI output, you can directly use it by clicking the “Create Post” button and making the necessary edits to fit it into your brand messaging.
The next important step is to upload media for your post. Click the “Media Button” on the bottom menu bar and select an image, gif, or video from your desktop drive. Ensure that your media fits the Facebook post size guidelines.
SocialPilot also supports Local Device Format, Dropbox, Google Drive, or Box Cloud Storage.
To further enhance your Facebook post, you can use features like
- Audience Targeting
- Custom CTA
- Adding UTM Parameters
- Tagging People/Account
- Export media from Canva
- Adding Custom Feilds
- Adding Facebook Post First Comment
Step 4: Select Account and Schedule Post
After customizing your Facebook post, you must select the Facebook account from which you want to publish it.
PS: Using SocialPilot, you can schedule on multiple Facebook or social media accounts at once. Simply tailor the caption and media to fit the platform-specific guidelines.
On the right, you can see the list of connected accounts. Select the Facebook account from which you want to publish the post here.
After all is done, the final step is to schedule a post for a suitable time. Click on “Schedule Post,” select the date and time you want the post to go live, and then click “Schedule.”
To further customization your Facebook post automation, you can also choose one of the following options:
- Add to Queue: It allows you to schedule your Facebook post based on the posting schedule, and the post will be sent to the next available slot.
- Share Now: This option will directly share your post without any delay.
- Share Next: It lets you publish posts that are a priority at the next slot by placing them at the top of the queue.
- Repeat Post: It allows you to automate the same post in certain intervals for several days and times.
With these options, you can automate your Facebook post in any personalized manner using SocialPilot and focus on the things on your to-do list forever.
This is the process for automated posting using SocialPilot via desktop. Now, let’s find out how to automate Facebook posts on the go when you don’t have access to a laptop but need to automate a post.
How to Automate Facebook Posts Using Mobile?
As a social media manager, you are always in a hurry and want to utilize every minute of the day. Although you do not have access to your desktop or laptop every minute of the day, you do have access to your mobile.
So here are the step-by-step processes to automate your Facebook post with the SocialPilot mobile application.
Step 1: Download and Install the SocialPilot App
You can get the SocialPilot application on the Android Play Store and App Store.
But before that, ensure your Facebook business page is connected to your SocialPilot account.
Open the SocialPilot web version, click Accounts -> Connect Account -> Facebook Pages, and connect your page before proceeding with the automation in the mobile app.
Step 2: Log In to Your Account and Create a Post
The next step is to log in to your SocialPilot account on the mobile application and start creating posts. To do so, tap the “+” button at the bottom, and you will be redirected to the in-app post composer.
Once you are on the composer, you can add text, emojis, hashtags, and links and prepare your post.
Step 3: Upload Media and Select Facebook Account
After finalizing and adding the caption, you can add media to your post from your mobile storage. It can be a gif, video, or an image you want to share on Facebook.
Once done, click the “Select Account” option at the top and checkmark the account from which you want to share the post.
If you are a marketer who manages the social media automation of more than one brand, you can also add a specific post to that brand tag here. Click on Client next to Accounts and select the brand or client to which the post belongs.
Step 4: Preview Your Post
Before you hit the Schedule button, you can preview your post on the SocialPilot mobile app.
You will find the option of “Preview” at the top right corner, where you can see how your post will look on the feed after going live.
Step 5: Schedule the Post for Direct Publishing
Once you are satisfied with your post, presentation, and messaging, click Next at the bottom right corner and select your preferred automation option.
If you are scheduling your post for the future, ensure you do it during your audience’s most active time on Facebook to attract the highest engagement and reach.
And voila! You have an automated Facebook post on-the-go in just minutes while managing several other tasks. This is the most simplified way to post on social media to save time and speed up the process.
Why Should You Automate Facebook Posting?
Facebook is one of the first social media platforms, and even after two decades, it has an unparalleled more than 3 billion monthly active users.
Automating Facebook posts is not just about saving time and being consistent; it is about capitalizing on this huge user base for your brand success. Here is why business are automating their Facebook posts:
It Helps in Strategic Planning
Automating posts means you can plan your content strategy and ensure a well-thought-out approach to increasing your social media presence. This practice lets you automate and post your content around key dates, campaigns, and events so that your message aligns with overall marketing.
Businesses that automate their posts are more likely to see a 15-20% increase in their engagement, as it gives them the system to strategically plan and publish well-times posts.
It Enhances Audience Engagement
One of the most beneficial parts of automating your posts is publishing at the best time according to your highest engagement hours and attracting more reach. This is the easiest way to increase your post’s visibility.
To determine the best time to post, you must employ an automation tool with analytical data on audience active hours. Research shows that businesses using automation tools get upto 32% more user engagement on their posts.
It Boosts Efficiency and Productivity
When marketers automate Facebook posts, they save valuable time that can be utilized for other important aspects. It also removes the endless cycle of manual posting at odd hours. This strategy has helped several businesses boost their efficiency and productivity.
Social media automation is an easy way to streamline your content management. Reports say it can save up to 6 hours weekly.
It Reduces the Chances of Errors
Manual posting is most daunting when you have a global audience and must post outside your working hours. It results in wrong times, missing posts, or publishing errors. Automating Facebook posts gives you control over your posts in a way that helps maintain your brand’s consistent and professional image.
Businesses using automation tools have seen an 80% reduction in scheduling errors. You can also ensure your graphics, content, and media are correct and have all necessary assets.
It Ensures Better Targetted Insights
Social media automation tools have built-in analytics that provide in-depth post-performance data. This helps in understanding what content the audience likes and performing well, as per the platform. With this knowledge, you can enhance your strategy and audience targeting for improved engagement.
Businesses using automation tools experience a 25% improvement in their ability to track and analyze performance metrics.
Automating your Facebook posts has several more benefits, and social media management tools can become valuable assets in this process. Now, let’s understand what you must check when auto-posting on Facebook.
Things to Keep in Mind When Automating Posts on Facebook?
Even though you are automating your Facebook posts, just doing it blindly won’t help. You still need to ensure a few key strategies to hit the bulls-eye and ensure your content is effective and engaging:
Understand the Best Time to Post
First, remember that timing is everything. Dive into your Facebook analytics or analytics offers by your automation tool and discover when your audience is most active. Regularly scheduling your posts for these peak times can increase your engagement rates.
Also, remember that what works for one Facebook page might not work for another, so tailor your post timing based on accurate data.
Repurpose Popular Content
Automating posts might relieve you from manual posting, but you must still monitor what’s working. If a post has performed well, don’t just ignore it; instead, reuse or adapt your content in a different form, like infographics or video, and share it again.
This practice saves time and extends the reach of your original content and marketing efforts.
Analyze Performance
Automation is a great way to cut short your efforts and get things done right. However, it surely is not a method that guarantees results. For that, you will have to regularly analyze performance, either through a tool or Facebook analytics.
This is the only way you can understand what works and how you can refine your strategy to focus on what truly resonates with your audience.
When you use these strategies in your Facebook post automation, you can maintain an effective social media presence and grow your audience.
In Summary
Overall, automating Facebook posts is a transformative solution for businesses that struggle to optimize their social media routine. With social media management tools like Meta Business Suite and SocialPilot, it becomes easy to automate posts to go live in the future, get valuable insights, and engage with the audience.
So, it’s time for you to embrace Facebook post automation and save time to focus on vital social media aspects and grow your businesses.
