More About FBF
Similar to TBT or ‘Throwback Thursday,’ FBF is a trend that invites users to post throwback pictures or videos on Fridays with the hashtag #FBF. The hashtag is a way of sharing old memories through pictures or videos on social media. Over 21 million people have used the hashtag on Instagram, and the search results page is seeing regular uploads.
What does FBF mean in terms of social media visibility? All public posts uploaded using the hashtag can be found on a single page, and users can scroll through them to see the pictures or videos that others have posted.
The trend increases engagement on a post uploaded to the feed, ultimately leading to more impressions and profile visitors.
If you are a brand looking to engage with your audience and set off user-centered conversations, you can use the FBF trend to evoke a sense of nostalgia. You can also take to the hashtag to promote posts showcasing your organization’s history or a landmark event or milestone. This can translate to more authentic connections with your audience by showcasing your brand voice and personality.
#FBF can also be considered by businesses for their social media marketing strategy in other ways. Think user-generated content. Encourage your followers and new customers to share their experiences with the brand, resulting in increased reach and engagement.
The image below shows a few top search results on Instagram with #FBF. As you can see, a whole community of users is piggybacking on the hashtag to share past experiences, plug memories, and spark a conversation with their followers.
