How to Get More Followers on Threads: 13 Proven Tips

With an explosive debut, attracting over 30 million users within the first two days, Threads has quickly become the fastest-growing social media platform. 

If you’re not familiar with Instagram Threads yet, it’s worth noting that it’s super similar to Twitter. Threads was launched as the biggest threat to Twitter. This is not only about functionalities but also getting more followers on Threads. 

After all, more and more people are leaving Twitter as it is about to explore new monetization strategies, including potentially charging users. If Twitter hasn’t been kind to you for growth and followers, Threads is your place with an entirely fresh algorithm and new user base where you can experiment and grow consistently.

This means Threads is getting a lot of attention right now, and as we live in the attention economy, not being on or growing on Threads can mean missing out on a huge opportunity.

So, if you want to leverage Threads, here are the 13 best tips that cover everything you need to know to learn how to get more followers on Threads and discover some factors that give it an upper hand over Twitter.

How to Get Followers on Threads: 13 Proven Tips

If you have just started and want to know how to get more followers on Threads, here are our 13 top tips. Once you implement each of these, you are guaranteed to gain several followers.

1. Connect Your Threads Account to Instagram

This isn’t exactly a tip, but it’s a crucial step to get started with Threads. You probably have already signed up for the Threads app when you read this. 

But when you sign up for Threads and connect it with your Instagram account, there is a button asking if you want to follow everyone you follow on Instagram. Press the “Follow All” button.

This also means that when your Instagram followers sign up to Threads, they will follow you, and if they have already signed up before you, they will get a notification to follow you when you join Threads.

As part of Meta Verse, Threads differs greatly from other social media platforms. Instagram and Threads are highly integrated. This means you are treated as one account and don’t have to start from Zero; you already have an audience.

Connecting your Threads account to Instagram is beneficial as it notifies your Instagram followers, attracts them to Threads, and ultimately encourages them to follow you.

2. Utilize Other Social Media Platforms

Even if you are already promoting your Thread account on Instagram by sharing stories about it and keeping it in your bio, you must not stop there. You must cross-promote your Thread handle on other platforms like Facebook, WhatsApp, Twitter, LinkedIn, etc. 

You can post your thread handle on other social media platforms, place it in your bio, and ask your audience to follow you on Threads. This way, you will attract new followers to join threads; eventually, they might follow you.

Just like how Rand Fishkin, a marketing expert, has promoted his Threads handle in his Twitter bio to encourage more followers.

3. Follow and Tag Big Accounts from Your Niche

Threads haven’t been around long, so anyone joining this platform wants to grow their followers. Fortunately, some people have already gained massive numbers of followers. You just need to find them and follow them to attract new followers. Or tag relevant accounts with a huge following in your posts. 

First, discover and follow some popular people in your niche on the Threads app. You can also engage with them or their content to increase your visibility. This will help you discover more on Threads by the people relevant to your niche. 

Secondly, whenever you share content on Threads, make sure you tag a few big accounts that are slightly relevant to your post or niche. This way, your content will appear on more feeds and get you a higher reach. If you are lucky, you might also get a comment or like from your tagged accounts to boost your follower count.

See how a Threads user, Ashleigh, tagged an account with a good following from her niche, attracting that account to engage on the post and eventually attract more followers.

4. Don’t Use Instagram Bio on Threads

Instagram and Threads are connected, but they are still different platforms. Your bio on Threads should not be the same as Instagram for long; it should be tailored specifically for the platforms.

Even though Threads allows you to copy your Instagram account details while signing up, you must update that information soon after. As both platforms have different functionalities and algorithms, instead of copying your Instagram bio, use that space to highlight what unique content you’ll be offering on Threads.

This is an example of how you can keep your Instagram and Threads bios different but the same while encouraging people to follow you on both platforms.

This strategy conveys a message to your potential followers about why they should follow you on both platforms rather than seeing the same information twice.

5. Use Your Niche Keywords

With time, hashtags are becoming increasingly irrelevant as people use them unconsciously. This is where keywords play a major role. Today, not just search engines but also social media platforms are incorporating niche-specific keywords for discoverability, and Threads has a “Search” functionality for that.

Without keywords, it’s difficult to convey what topic your content is around, so you always want to use keywords in your posts. If you are trying to grow in social media marketing, use keywords related to that topic in your posts, bio, and threads. 

As the example below shows, you must use the most relevant keywords in your post to attract more engagement and followers.

You need to be consistent with keyword usage in your posts regularly to let the platform know what type of account you are and what kind of content you generally share. This way, Threads will know where to push your content and who will find it relevant, so ensure you always use keywords.

6. Don’t Compromise on Hashtags

Threads was initially launched without Hashtags. But soon after its popularity, it got its tag feature. Yes, they are called Tags and function more like topics or keywords rather than typical relevant hashtags. 

So, unlike Instagram, Threads has a feature that allows you to tag a topic on your post. According to what Instagram CEO Adam Mosseri shared in one of the updates, “You can only use 1 tag per post; it can be a phrase, and it can also include special characters.”

This is far different from how hashtags are used on other platforms and a great way for people to dive deeper into the topic of their interest. This way, Instagram Threads aims to foster healthy conversations and has proven a great way to discover and gain followers on Threads.

7. Be Authentic and Consistent

Authenticity shouldn’t just be your mantra on Threads and all social media platforms. Social media is a great place to capitalize on the process, like sharing your journey and documenting your learning. 

You can share behind the scenes of making a product or a shoot; this can be a smart way to create hype for your final product even before its launch.

Being personal and connecting emotionally with your target audience is the key to resonating with them. Share personal stories and your genuine thoughts on industry topics. Don’t just try to be a leader, but also participate in small conversations to prove that you are one of them.

Below is a behind-the-scenes shot of the movie Legend. Something like this, showing bits of your process, can create a lot of hype in the audience and encourage more followers who want more scoop.

Threads is the newest social media platform, meaning thousands of people sign up daily, which means there is a huge demand for content. So, if you have a small Threads account, this is the best time to post frequently and stay consistent.

Unlike Twitter, where you are restricted to posting 5-7 times a day, on Threads, you can post a lot in a day, and that’s just one way to gain massive followers.

8. Post for the Best Time to Get the Most Engagement

On social media, timing is crucial when attracting more followers, and Threads is no exception. Posting at an optimum time ensures it reaches the largest audience and increases your chances of gaining followers. But how can you figure out the best time to post on Threads?

To get high engagement and reach, you should know when your target audience is most active on Threads. For this, you must be consistent, post several times daily, and then understand the post’s performance at different times. But if you plan to do that manually every day, you will lose more time than you gain followers, and you will also be prone to making more mistakes.

So, to stay consistent and get followers on the Threads app the fastest, you need a social media scheduling tool to schedule your Threads posts in advance to focus on more important tasks, like engaging with people.

9. Engage with Others Constantly

Another important tip, if you want to know how to get followers on Threads, is to not just use it as a platform to share content; instead, turn your content into a dialogue and make it impactful to engage with your audience in comments, replies, and by engaging with the other posts in your niche. 

This is not just a way to engage but a smart method to establish yourself as a thought leader by giving yourself a voice at the table by actively participating in your niche. This way, people will start trusting, connecting, and engaging with you as you are not just some robot spitting out endless posts on Threads.

Threads are built for interaction. And when you genuinely connect with your people, you get forever-staying followers who look up to you and believe in your thoughts.

10. Sharing Repostable Content

In our experience, this is the most rewarding strategy for skyrocketing engagement and followers. Share reportable content that others will want to repost. Remember Twitter, a platform where an algorithm rewards your posts when people share them more; the same works on Threads.

When someone reposts your content on Threads, it means their audience will see your post; this will eventually increase engagement and ultimately increase your followers. 

To attract more and more people to click that repost button, make sure your content contains one of these:

• evoke emotion, 
• has calls to arms, 
• relatable memes/content, and 
• some kind of breaking news

Here is a simple example of repostable content that has all the above-mentioned elements and has a lot.

This example has a lot of information but was not reposted at all.

This clearly states that even if you have genuine information and benefit for the audience, it should be able to connect with them emotionally to get reposted.

So, if you talk about social media, you can look for algorithm updates, new features, changes in the platform, new guidelines, and some trending topics. Connect with your audience and attract them to participate in your thoughts.

11. Utilize the “Quote Post” Feature

After reporting, like sharing the post, Threads has a unique feature called “Quote Post.” Threads allow you to quote a post with your thoughts or commentary, adding to the existing discussion. 

Just click the repost button and then quote the post.

If you want to get more Threads followers with the quiet post strategy, start by finding a popular Threads account from your niche. Find a recent post with good engagement and likes, and quote that post with your own thoughts on the topics. Then, showcase your expertise or unique viewpoint. 

This is a proven strategy to gain engagement as you put yourself into the pool of great attention. Your post will get in front of all the people who have liked the post you quoted, and since it’s relevant to your niche, those people will want to follow you.

12. Post Visual Content

Threads support visual content like videos, images, and gifs. Visual content grabs attention faster than text alone and gets you more engagement. Visual content is more likely to be reposted by others, increasing your reach and followers.

Visual images are instantly relatable and don’t need much text; it’s just a tweak to state that the keyword is enough.

Also, including a video or image in your post has two benefits: it connects with people and enhances the discoverability of the text content.

There are several visual content on social media platforms like Instagram, YouTube, TikTok, etc. You can just use the content you share there for Threads. Make sure you don’t share it exactly the same way; instead, tailor it to match the Threads algorithm and its audience.

13. Post Original Content

The next tip for getting followers on Threads is to post original content. Even though you share content consistently, you don’t want your followers to realize they have already seen it on some other platform where they follow you. 

This is why it is important to share original content tailored for Threads, its audience, and its algorithm. One big mistake people make is sharing content exactly how it’s shared on other platforms, eventually boring their audience and reducing followers.

You don’t have to do that for every post on Threads; just share some original content every day because, as Threads is the latest social platform, you will eventually find a lot of repurposed and reported content there. This strategy works until you know the platform and determine what works on Threads. 

But every day, try to create something unique and original for Threads because it’s a great place to get new followers. So post original content, thoughts, ideas, and things that come to your mind that you don’t see fitting anywhere else and share them on the Threads app.

Bonus Tip: Post Around a Single Topic

Just because Threads is a new social media platform does not mean you can forget what algorithms favor and how they boost your content’s reach to potential followers and eventual customers. It is important to stick to one niche rather than going in all directions simultaneously.

When you post and discuss a single topic, you signal your expertise to the algorithm, pushing your content to those who want to consume it. Ideally, you should only post about one topic to learn how to get Threads followers. 

It allows people to come together around that one thing and collectively find your account to be a superior page that shares all about that topic.

We have heard many people say what Ricketybang said about having a niche is important, but if you find it difficult to stick to one topic, you should pick one that is easy to follow and has a lot under its umbrella.

If you share about every single interest, passion, or hobby, you can only gain followers when you find someone who likes all those interests, passions, and hobbies, which is rare.

With this, we have reached the end of our tips for you. These are guaranteed to Increase followers and help you achieve your desired engagement on Threads.

Conclusion

Now that you have armed yourself with the right strategies, it’s time to put them into action to get followers on Threads. By following these 13 tips, you can set yourself up for success on the platform, as these will help you grow your follower count effectively and sustainably. 

Start implementing these tips today and let your Threads community grow. And don’t forget tools like SocialPilot that can make your journey smoother by scheduling content to post consistently on Threads. Try SocialPilot for free and start growing your audience today!