60+ Pinterest Statistics to Boost Social Selling in 2024

1. Pinterest has 522 million active users worldwide on a monthly basis.
2. With 86 million MAUs, the United States has the highest number of Pinterest users.
3. The US was followed by Brazil with 28.05 million users (though they only account for about 8% of the traffic to the website) and Mexico with nearly 18 million users.
4. 38% of the website traffic of Pinterest comes from the US. (Source)
5. Females make up more than 69.4% of the users on the platform. (Source)
6. Women between the ages of 25 and 34 account for 29.1% of Pinterest’s global audience.
7. Over 19% of Pinterest’s user base are women in the 18 to 24-year age group.
8. 31% of millennials in the UK with a household income of over £100K are on Pinterest
9. More than 75% of Pinterest users are from outside the U.S.

Source: Monthly Active Pinterest Users, Pinterest Users in the United States, Influencer Marketing Hub, Upbeat, Distribution of Pinterest Audience, Omnicore, and Pinterest

Pinterest is a great place to create and discover new Ideas. And people love to search on it, so much so that more than 2 billion searches happen on Pinterest each month.

Businesses and creators use this to share their top secrets and hacks and with their followers to build a prolific and long-lasting community.

And when it comes to sharing information, like other platforms, video tops the list on Pinterest too. With close to 1 billion video views each month, you can safely bet on video pins to connect with your audience.

Moreover, 82% of all Pinterest users use the app on the mobile app. Have a look at more Pinterest statistics to get some idea about its usage metrics.

1. More than 2 billion searches happen on Pinterest each month.
2. People watch close to 1 billion videos a day on Pinterest.
3. 82% of users use Pinterest on its mobile app.
4. Per every Pinterest visit, 6.36 pages were visited, and the average visit duration was almost six minutes.
5. 77% of their users on Pinterest are loyal to the brand.
6. The average Pinterest user types in 8 searches per month.
7. Pinterest users, in general, spend 29% more while shopping than non-users.
8. 96% of top searches on Pinterest are unbranded, showing that the Pinners are open to new ideas.
9. 63% of millennials use Pinterest to search for products and services.
10. Over 75 billion pins have been uploaded to Pinterest.
11. Users on Pinterest save about 1.5 billion pins on the platform each week. These pins are distributed across 4 billion boards. (Source)

Source: Omnicore, Growth Devil, Social Champ, Influencer Marketing Hub, Two Six Digital, Quartz, Pinterest, Content Kettle, Review 42 and Social Shepherd

Well, video pins get the most engagement on Pinterest. Thanks to videos, Pinterest is no longer all about just pinned images and link posts.

Pinterest stats show that video views have increased by 200%, wrestling in heavy engagement. 55% of Pinterest users use the platform with the intent to shop and buy, generating direct sales for most marketers.

Here are some more Pinterest statistics on engagement to help you create better promotional strategies.

1. Pinterest trends outperform other internet trends by 21% each month.
2. 60% of users log on to “view pictures” on Pinterest.
3. The ideal time to post on Pinterest is typically during weekend evenings and late at night, with peak activity between 8 PM and 11 PM.
4. Pinterest active users have saved more than 240 billion Pins altogether.
5. 98% of users have tried something they’ve seen on Pinterest.
6. The average number of pins made by an active female user is 158.
7. Descriptions that are 100-200 characters in length gain more popularity.
8. A Pin including a specific call to action increases engagement by 80%.
9. Video views on Pinterest have increased by 200%.
10. 78% of Pinterest users say seeing brand content on the platform is useful.
11. 55% of people use Pinterest to shop and buy.
12. 89% of U.S. pinners use Pinterest for inspiration in their path to purchase.
13. 98% of the users have tried something they found on Pinterest.
14. Related Pins account for 40% of engagement on Pinterest.
15. 70% use Pinterest to find accessories, watches, and jewelry.
16. 52% use their platform to develop their knowledge of great food and drinks.
17. Dads are 3x more likely to have shared boards than the average male pinner.
18. 80% of moms use Pinterest.
19. Pinterest trends increased to 56%, while the rest of the platforms rose to 38%.
20. 250 million+ visual searches occur via the Pinterest lens every month.

Source: Dropcommerce, Marketing Services, Charle Agency, Sociality, Omnicore, Review 42, 99 Firms, Simple Pin Media, Pinterest, Influencer Marketing Hub,  MaryLumely, Content Kettle, Sunlight Digital and Pinterest Careers.

There’s definitely some good news for marketers who have continued to use Pinterest for business. Interactions with Pinterest shopping pins have increased by 44%.

And if you are looking to drive traffic to your online store, then you will be pleased to know that Pinterest drives 33% more traffic to e-commerce websites than Facebook.

If you are a lesser-known brand, Pinterest can help kickstart, as 96% of Pinterest searches are unbranded. It’s also recommended to go for several pin types like rich pins, product pins, videos, etc.

Check out these Pinterest stats for using the platform to boost your business the right way.

1. Compared to Facebook, Pinterest sends 33% more traffic to e-commerce websites.
2. 55% of people use Pinterest to shop and buy.
3. For every $1 spent on Pinterest marketing, sales are generated at a rate of $4.30.
4. 61% of Pinners in the UK have gone shopping as a result of seeing branded content.
5. Shopping is a top priority for 48% of Pinterest users.
6. Q4 revenue reached $981 million, reflecting a 12% increase, sustaining strong double-digit growth in the second half of 2023.
7. Shoppers on Pinterest spend twice as much monthly than social shoppers on other platforms.
8. The global Pinterest revenue has increased by 8% y-o-y growth.
9. 80% of weekly Pinners have discovered a new brand or product on Pinterest.
10. Interaction with organic Pinterest shopping pins has increased by 44%. (Source)
11. Pinterest extends its influence beyond the platform, with 93% of users leveraging it for planning purchases and ideas and 87% stating that they’ve made a purchase inspired by Pinterest.
12. 85% of weekly Pinterest users have made a purchase based on a pin.

1. 96% of all searches on Pinterest are unbranded.
2. Pins that show a product or service in action are 67% more likely to drive sales.

Source: Pinterest, Content Kettle, Pinterest Business, Pinterest Press Release, Pinterest Shopping Feature, Yahoo Finance,  Trusted Shops, Charle Agency and` Dash Hudson

It’s clear by now that Pinterest users love to shop on the platform. Pinterest wants the same, and hence, keeps rolling out ad features to evolve social commerce on the platform.

Pinterest ads can potentially make you reach millions of people. The best part is 78% of Pinterest users have agreed that branding content, including ads, is very much relevant to their interests, and they would continue to look for them even in the future.

So we suggest pinning almost 5-6 times daily to create a consistent presence on the platform for better branding and reach.

Posting and sponsoring your pins will definitely improve your metrics and help you accomplish your social selling goals faster on Pinterest. Here are a few more Pinterest statistics on ad demographics and performances.

1. 61% of Pinterest users have purchased after seeing a sponsored pin.
2. Pinterest’s ad revenue is expected to exceed $5.1 billion by 2027.
3. On Pinterest, advertisers may reach more than 200 million users.
4. Compared to other social platforms, Pinterest’s shopping advertisements generate three times as many conversions and a 2X increase in the positive incremental return on ad expense.
5. Ads that use “lifestyle” photographs have a 32% greater click-through rate than those that use “stock” product images.
6. The highest reach ranking of Pinterest is witnessed in the U.S., followed by Brazil and Mexico.
7. The majority of Pinterest ad audiences are from the 18-24 age group (46%), followed by the 25-34 age group (40%) and 35-44 age group (39%) of all Pinterest users.