More About Retweet
Retweeting wasn’t a feature of Twitter before 2009. Users would copy-paste the content they liked and engaged by mentioning ‘RT’ at the beginning of posts. This process led to duplication of content across the platform.
Today, the option to ‘retweet’ is available right below the main content. Just by clicking on it, you can share any tweets on your profile within seconds. Apart from regular retweeting, you can also append your thoughts by choosing the ‘Quote Tweet’ option while retweeting.
What is the Primary Benefit of a Retweet?
Apart from helping to build audience engagement, it improves the content’s visibility and sets trends on Twitter. A post that is retweeted multiple times gains more exposure, making it more likely to go viral.
Retweets also ensure transparency by indicating the original creator of a post. This further helps to establish the credibility of the source. The following image shows a retweeted post. The following image shows a retweeted post.