While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive.
Even with the unstable balance sheets, Snapchat has managed to keep 406 million daily active users, which is clearly far from being “dead.”
Even with the unstable balance sheets, Snapchat has managed to keep 432 million daily active users, which is clearly far from being “dead.”
| Launched On | September 2011 |
| Head Quarter | Santa Monica, California, US |
| Founder | Evan Spiegel Bobby Murphy Reggie Brown |
| Type | Photo Sharing Instant Messaging Video Chat Multi Media |
| Revenue in December 2023 | 1.36 Billion Dollars |
| Paying Subscribers | 11 Million in Q2 2024 |
| Monthly Active Users | 800 Millions |
| Customer Satisfaction Rating US | 70 |
| Longest Snapchat Streak | 3400+ |
Brands looking to get hold of the younger generation must pay attention to Snapchat. A much bigger mistake – using the platform without getting acquainted with the recent Snapchat statistics.
Snapchat has all the bells and whistles to get your brand engaged with its amazing user-generating content-creating community.
With its ephemeral story feature, AR filters, and TikTok similar to Snapchat Spotlight feature, you can relish higher engagement rates by creating ultra-personalized content on the platform.
Sounds interesting! But is Snapchat the right platform for your brand?
To understand that, familiarize yourself with the platform by understanding the latest Snapchat statistics.
Snapchat Demographics Statistics
Snapchat is one of the most popular social media platforms, with more than 800 million monthly active users and 432 million daily active users. India alone has 214.6 million users, followed by the U.S., Pakistan, France, and the U.K.
| India | 214.6 Millions Users |
| USA | 106.4 Millions Users |
| Pakistan | 37.2 Millions Users |
| France | 27.8 Millions Users |
| UK | 23.6 Millions Users |
| Saudi Arabia | 23.9 Millions Users |
| Germany | 21.3 Millions Users |
| Iraq | 18.7 Millions Users |
If you are targeting the younger demographics of the U.S., then Snapchat is good news! In the United States, the 15-25 age group represents the largest portion of Snapchat users at 48%.
Interesting, right? Here are some more Snapchat statistics on demographics.
- Snapchat daily active users have increased by 22% year-over-year to 432 million in Q1 2024.
- Snapchat has over 800 million monthly active users, as per Statista
- 1.4% of internet users ages 16 to 64 call Snapchat their favorite social media app.
- Snapchat is the world’s 9th most popular social media platform.
- As of April 2023, India boasts the largest Snapchat user base, with a total of 214.6 million users.
- Females make up 49.1% of Snapchat’s global user base.
- In the United States, the 15-25 age group represents the largest portion of Snapchat users at 48%.
- US is 2nd highest with 106.4 millions users on Snapchat.
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Age Group Percentage of Snapchat Users 15-25 Age 48% 26-35 Age 30% 36-45 Age 18% 45-55 Age 11% 55 and Above Age 5%
Source: Statista, Oberlo, Usage by Age, Largest Portion of Users, & Snapchat Female Users.
Snapchat Usage Statistics
Snapchat witnesses massive usage each day. More than 2.4 million snaps are sent every minute on the platform.
Snapchat is hugely popular for its use of augmented reality (AR) filters. Thanks to the new AR features like Snap Map and World Lenses, the majority of users (63%) spend their time using augmented reality (AR) filters on the platfrom.
So don’t forget to make campaigns around AR filters!
Here are some of the exciting Snapchat statistics on user behavior.
- The average user devotes 30 to 32 minutes per day and 3 hours per month to using the Snapchat platform.
- People who use Snapchat open the app 40 times a day.
- 4.75 billion snaps are sent every day on the platform.
- Over 300 million snapchatters use (AR) filters actively daily.
- It is reported that an average of 5+ billion snaps are created on the platform daily.
- The Snap Map feature on Snapchat is used by over 300 million users on a monthly basis.
Source: Dataprot, Snapchat for Business, Backlinko, 5+ Billion Snaps, & Social Shepherd.
Snapchat Engagement Statistics
Snapchat isn’t filled with flimsy noise and fluff. Users select what they want to see and with whom to interact. No wonder why its customer satisfaction rating is 70 in the US.
Snapchat Spotlight is another popular content format businesses can’t ignore. More than 300 million users interact with Spotlight content each month.
You can even invite further interaction with swipe links. As per Snapchat stats, the swipe-up rate is 5x higher than normal social media click-through rates.
Have a look at Snapchat stats on engagement to understand what kind of interaction you should expect on the platform.
- Since January 2021, over 250 million Snapchat users have been using AR shopping Lenses 5 billion times.
- Snapchat received a customer satisfaction rating of 70 in the United States.
- More than 300 million users interact with Spotlight content each month.
- Snapchat says the total time spent viewing Spotlight content has increased by 200% year-over-year.
- Time spent watching Discover content has increased 35% year over year.
- The longest Snapchat streak was recorded for 3046+ snaps.
- Snapchat’s swipe-up rate is 5x higher than normal social media click-through rates.
- Over 20 billion messages are sent to Snapchat AI-powered “ MY AI” chatbottill date.
Source: Snapchat News Room, Databox, Think with Niche, User Interaction with Spotlight, & Snap AR Usage.
Snapchat Business Statistics
In December 2023, the Snapchat network’s revenue was 1.36 billion dollars, and more than 35 million businesses were actively using the platform.
Another reason the platform has enticed business growth over the years is its Gen Z-centric user base. Retailers can take advantage of Snapchat’s impulsive buying nature among younger demographics.
Gen Z and millennials spend around a trillion dollars directly on Snapchat! Insane, isn’t it? Check out some of the most influential business statistics on Snapchat here.
- Snapchat generates 1.24 billion U.S. dollars revenue in Q2 FY24.
- Friends of Snapchat users have 4X more influence on their purchasing decisions compared to celebrities or influencers.
- Snapchat+ subscriptions have over 11 million paying subscribers, bringing 330 million dollars annually.
- Snapchat is the #1 platform where people like to share their purchases.
- Snapchat users are 60% more likely to make impulse purchases.
- Together, Millennials and Gen Zs have a spending power of over $1 trillion, and Snapchat’s user base has a combined spending power of $4.4 trillion.
- Snapchat users are 60% more likely to make impulse purchases.
- 39% of Snapchat users consult with friends and family before making purchases.
- Snapchatters users are 45% more likely to suggest a product of brand after seeing an ad about it on Snapchat.
- Snapchat users are 2X more likely to share their purchases with others.
- Snapchat accounts for less than 2% of the US digital advertising market.
Source: Statista, Snapchat Subsriber, Snapchat for Business,
Snapchat Ads Insights
Snapchat has great potential to make your business visible. More than 57% of businesses post video ads on the platform.
And 64% of users watch those ads on Snapchat with the sound on. So if you are reeling on some video content for Snapchat, don’t forget to add some beats that your viewers can reminisce about later.
But why is advertising on Snapchat beneficial? Apparently, marketers can reach 39% of the 18-24 age group worldwide with Snapchat. Have a glance at more of Snapchat stats on ads.
- Snapchat has the potential to reach 557.1 million people through advertising.
- Gen Z users show a 59% advertising recall after engaging with an advertisement for two seconds or less.
- 39% of Snapchat’s advertising target audience is within the age range of 18-24.
- 64% of users watch ads on Snapchat with the sound on.
- As of 2023, 50.6% of Snapchat’s advertising audience is female, and 48.7% is male.
- More than 57% of businesses post video ads on the platform.
- It is estimated that Snapchat will generate $8.34 billion in advertising revenue by 2027.
- As of April 2023, the number of users marketers can reach with ads on Snapchat increased by 20 million (+3.1%) in three months.
- Snapchat’s advertising audience reach has grown by 20% over the past 12 months.
Source: Statista, Softo.org, Snapchat for Business, Business of Apps, DataRePortal,
Conclusion
If you haven’t yet included Snapchat in your marketing arsenal, it’s time to rethink and experiment. In order to do that, you first need to convert your account to a Snapchat business account.
Once everything is set, you can select audience preferences and target the sector that is most likely to convert. You can even use lookalike audiences, Snapchatters, who follow brands similar to yours.
The Snapchat statistics above will aid you in planning the content strategy that works best to reach your targeted audience on the platfrom.
Does your social media marketing plan go beyond Snapchat? If yes, check more social media statistics to create a formidable social marketing strategy on every channel:
