8 Best Social Media Competitor Analysis Tools to Use in 2024

One of the initial steps of creating a social media marketing strategy involves studying your competitors. Knowing how your competitors perform can help you improve your brand’s positioning.

However, conducting a complete and effective competitor analysis for social media is complicated and requires extensive research.

That’s where social media competitor analysis tools come in. They are intuitive, data-driven software that can do the digging and present a complete picture of your competitors’ performance. This includes evaluating your competitors’ blogs, social media, websites, and SEO strategies, comparing stats, listening to content, stacking businesses’ channels against one another, and checking updates.

In this blog, we’ll take you through some of the best social media competition analysis tools that you can use in 2024.

Overview of the Best Competitor Analysis Tools

We have thoroughly examined each of the social media competitor analysis tools in detail in the following section. For your convenience and easy reference, we’ve selected the top contenders in this category and conducted a comparative analysis of their most noteworthy features.

	Agorapulse	SocialInsider	Rival IQ	Mention
Pricing	Starts at $69/Month	Starts at $99/Month	Starts at $239/Month	Starts at $49/Month
Best for	Brands & Enterprises	Enterprises and Large Businesses	Agencies and Large Companies	Freelancers, Mid and Small Business
Social Profiles	10	20	10 (5 social profiles for each)	4
Ease of Use
Support
Social Media Monitoring
Channels Supported	Facebook, Instagram, Twitter, LinkedIn	Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube	Facebook, Instagram, Twitter, LinkedIn	Twitter, Instagram, Facebook
Benchmarking
Competitive Content Performance Analysis
Sentiment Analysis for Competitor Mentions
Historical Competitor Data
Competitive Audience Growth Analysis
Competitor Ad Spend Tracking
Industry Benchmarks
Company Tracking
Hashtag Tracking
Brand Mention Tracking
Company Filters
Sources You Can Crawl		(News, Blogs, Reddit)	(Blogs, News)	(Reddit, Blogs, News)
Reporting
Automated Reports
Exportable Reports (PDF, PPT, CSV, XLS)
Custom Metrics
Profile Swaps
Social Media Comparative Report
Workspaces
Workspaces Organization
Dedicated Account Manager		(Enterprise)	(Enterprise)
Team Members		(Up to 30)
Email Alerts
Support
Help Center and Support
API

Best for:

Rating:

4.5/5 (G2)

Apps:

Web-version, Android and iOS apps

Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube and Google Business Profile, Google Analytics

Our Experience

Agorapulse is a robust social media planning platform with great social listening and reporting features that top companies like Ogilvy, Confluent Health, and West Virginia University use.

Its efficient reporting tool enables a speedy compilation of reports on what’s working and provides information on the platforms and time intervals that perform well.

Agorapulse offers several features designed to enhance competitive analysis, making it a valuable tool for businesses seeking to stay ahead of rivals on social media. The competitor benchmarking feature allows you to monitor competitor activity on platforms like Facebook, comparing their performance metrics such as engagement, audience growth, and content success against your own.

Additionally, social listening capabilities help track conversations involving competitors, keywords, and industry trends, giving insights into public sentiment. Combined with customizable reports, these tools enable businesses to adjust strategies based on competitor activity effectively.​

Pricing

Final Verdict:

Agorapulse is a versatile tool with competitor analysis features, however its main strength lying in scheduling and automation. It also has capabilities that allow users to benchmark their competitors’ performances, which would help to direct their own social media strategies. However, the platform might lack deeper insights which dedicated competitive analysis tools should have.

Best for:

Rating:

4.6 / 5 (G2)

Apps:

Web-version

Integrations:

Facebook, Instagram, LinkedIn, X (Twitter), LinkedIn, TikTok, and YouTube

Our Experience

Socialinsider revolves around streamlining processes while still providing all the required social media metrics. It offers a single and intuitive dashboard for analytics and reporting along with a comprehensive suite of features tailored for social media competitive analysis.

With SocialIsider, you’ll get a competitor analysis tools to set performance benchmarks that allow you to compare your performance against others across various metrics, including engagement rates, follower growth, impressions, and reach.

Users can classify all of their competitor profiles into projects and provide a synopsis of side-by-side reports and statistics. You not only get and set benchmarks but also identify trends in the industry to mold your strategies accordingly.

However, their most basic pricing provides the historical data of only upto 3 months, which might not be enough for businesses to make any productive discoveries.

Pricing

Final Verdict:

SocialInsider is an intuitive tool dedicated to monitoring social media analytics and competitor analysis. It covers multiple social media networks under its watch, helping you to get a keen sense of all thats happening surrounding your brand and the audience. However, the pricing of even the most basic plan is quite high which also lacks deeper insights. This makes it difficult for smaller businesses to afford.

Best for:

Rating:

4.6 / 5 (G2)

Apps:

Responsive web app

Integrations:

TikTok, Instagram, Facebook, Twitter and YouTube

Our Experience

Rival IQ as its name implies, is one of the competitor analysis tools at its core. It enables you to develop more effective social media strategy and campaigns by condisting effective competitor research. The tool is recommended for businesses and marketers that perform bulk social media post analysis, social reporting, and social media audits.

The social media benchmarking feature allows you to compare your performance to that of your top competitors across various channels. Another nifty capability of Rival IQ is that it detects boosted posts on Meta. If you know the strategies of your competitors, you can apply them to your content, getting ahead in the race.

The platform’s social posts analysis feature enables in-depth examination of both your own and your competitors’ content, helping you understand what’s working and what’s not.

Social listening in Rival IQ helps track relevant conversations across platforms like Reddit and Twitter, giving you a window into both public sentiment and emerging trends.

Pricing

Final Verdict:

Rival IQ is quite the perfect tool in regard to its capabilities related to competitor benchmarking and trend analysis. However, its extravagantly high base price makes it more suitable for established brands and not for growing businesses.

Best for:

Rating:

4.4 / 5 (G2)

Apps:

Web, iOS, Android versions and Sprout Social Chrome Extension

Integrations:

Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok and YouTube

Our Experience

An all-in-one social media solution, Sprout Social enables you to analyze competitor social media performance from a variety of perspectives and data points. Saving users from time-consuming manual research and disorganized spreadsheets, the platform can check out what your competitors post with a click using this social media competitor analysis tool.

Competitor performance reports of Sprout Social providing comparative metrics such as engagement, follower growth, and content performance across platforms like Facebook, Instagram, and X (formerly Twitter).

This helps businesses benchmark their performance and identify key areas for improvement.

Another notable capability in the platform is social listening. This integration can monitor public conversations on your behalf, be it around your brand or that of a competitor, providing meaningful insights.

Pricing

Final Verdict:

Sprout Social is another versatile social media platform, boasting competitive analysis as one of its capabilities. However, some of the most advanced features, like in-depth competitor analysis and specific network insights, are only available on higher-tier plans.

Best for:

Rating:

4.2 / 5 (G2)

Apps:

Web, iOS, and Android versions

Integrations:

Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, Pinterest, Threads, Google Business Profile

Our Experience

Hootsuite is an all-encompassing tool for tracking competitors on social media from a single dashboard and keeping track of trending content. It’s an incredibly practical tool for monitoring what your competitors publish, produce, and promote on social media.

The listening capabilities allow you to keep an eye on the current strategies of your most relevant competitors. This includes analyzing the sentiments of the audience and ongoing trends in the industry.

You can even compare your performance to competitors using real-time insights into engagement metrics, such as post frequency and sentiment analysis. Hootsuite’s analytics provide industry benchmarks, allowing you to see how you measure up against similar brands.

One notable gap is that more advanced analytics, like custom metric creation and deep ROI tracking, are available only on higher-tier Business and Enterprise plans. For small businesses or those on lower plans, this could limit access to crucial data for deep competitor analysis.

Pricing

Final Verdict:

Overall, Hootsuite is strong on competitive tracking but can be limiting for smaller companies due to pricing tiers​. The platform possesses more than adequate capabilities for users to compare the performance of your brand with that of your rivals side by side. But Hootsuite’s main strength lies in the content automation.

Best for:

Rating:

4.3 / 5 (G2)

Apps:

Web application

Integrations:

Instagram, Facebook, X, LinkedIn, Pinterest, Reddit, and YouTube,

Our Experience

Mention can help you stay ahead of the competition by closely monitoring your competitors’ web activity. It’s one of those tools that lets you monitor social media conversations for your brand and your competitors while listening to your audience online.

The platform’s customized competitor monitoring dashboards are particularly noteworthy, allowing users to track competitor activities across various online channels including social media, blogs, forums, and news outlets. Mention’s all-encompassing approach to competition’s content tracking helps you understand how to better your own strategy in much detail. The platform also covers sentiment analysis and influencer partnerships for its users.

Using Mention will let you watch and perform competitive analysis on five brands at a time. This helps brands immensely during market research.

As businesses grow and their needs evolve, Mention’s advanced alerts offer more sophisticated tracking capabilities. These include multi-keyword searches and refined filtering options, which can uncover valuable information such as product complaints or PR activities.

Pricing

Final Verdict:

Mention is a well-rounded and capable competitor analysis tool, providing a suite of tools to users for the same purpose. It enables you to maintain your brand reputation and streamline communication with your audience. It is suitable to a larger bracket of businesses due to its pricing plans.

Best for:

Rating:

4.3 / 5 (G2)

Apps:

Web version, Android, and iOS apps

Integrations:

Facebook, TikTok, Instagram, LinkedIn, X (Twitter), and YouTube

Our Experience

Keyhole as a competitor analysis & benchmarking tool fills in the gap by providing exclusive industry-specific insights that automate the social media report creation process, thereby saving you hours of manual work.

This tool simplifies reporting through its beautiful and easy-to-use dashboards, and businesses and agencies worldwide trust it.

With its insights on brand performance, campaign, hashtag, and influencer reporting, Keyhole is the go-to social media competitor analytics tool for many. It is a perfect fit for large and small organizations and offers several features, such as competition benchmarking, social listening, brand and campaign monitoring, influencer analytics, and social posting.

Other than providing all the performance metrics you would ever need, Keyhole also provides insights into audience sentiment. This one capability can single-handedly assist brands in managing their public reputations.

Pricing

Final Verdict:

Keyhole is a robust tool to use with competitor analysis as one of its usecases. It provides in-depth analytical data regarding your brands performance online, trends among the audience as well as benchmarks in the industry. However, the prices of the tool are said to be on the expensive side.

Best for:

Rating:

4.3 / 5 (G2)

Apps:

Web application only

Integrations:

Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, Snapchat, and YouTube

Our Experience

Using Emplifi’s competitive benchmarking system, you can quickly compare your performance against competitors, inspirational brands, and industry subcategories. Emplifi offers effective experience solutions across the customer journey by spotting important gaps in how customers interact with your company on social media.

With Emplifi, businesses can perform head-to-head comparisons, allowing users to compare their social media performance with up to 10 competitors. The platform also provides instant benchmarks for various social media metrics, ensuring that you can measure performance in real-time and adjust strategies accordingly.

Emplifi excels in providing robust, up-to-date insights with a clear focus on benchmarking, giving users a comprehensive view of their competitive landscape. You can identify content trends, analyze competitors’ engagement dips or spikes, and even benchmark your results against industry standards to inform your social media strategy.

Pricing

Final Verdict:

Emplifi’s suite of features is ideal for brands looking to enhance their social media strategy through data-driven competitive analysis.

What to Look for in the Best Social Media Competitor Analysis Tools

We have mentioned and analyzed some of the most proficient tools that can be used for competitor analysis for your business. However, every tool has a varied set of features, which make it difficult to pick the perfect option for your business.

So, in this section, we’re going to highlight some of the most critical capabilities you should be aware of and actively looking for when you consider your options.

1. Coverage of Major Social Networks

This is the first filter you should use when searching for the right tool. It is important that you can track and analyze your competitors’ performance everywhere. So ensure the tool provides coverage across all platforms where you and your competitors operate so you can get a comprehensive view of their presence.

2. Performance Metrics

An ideal competitor analysis tool should be able to dig out data on all aspects of a brand’s performance, be it on follower growth or engagement rates. Metrics such as likes, comments, shares, and retweets, frequency of posts, types of content (video, image, text), and the hashtags are highly vital.

The more in-depth information the tool can provide, the better you will be able to track and compare your results with those of your competitors.

3. Sentiment Analysis

Sentiment analysis is a real asset when it comes to gauging the public image and comparing it with that of your competitors. Using this feature makes it easier to know what emotion or sentiment is held by the audience about your brand.

This feature will help you find the strengths and weaknesses of the monitored brands and adjust your messaging according to public opinion.

4.Competitor Benchmarking

Benchmarking tools allow you to compare your performance directly against that of your competitors across multiple metrics, such as follower growth, engagement rates, and reach. This helps you identify areas for improvement in your own strategy and gives a clearer understanding of where you stand in the industry.

5. Automated and Customizable Reporting

A key feature in any competitor analysis tool is the ability to generate automated, exportable reports in multiple formats like PDF, CSV, or XLS that you can customize according to your needs.

This enables you to share this information with your team and clients effortlessly.

By focusing on these key elements, you can choose a social media competitor analysis tool that aligns with your business objectives and gives you the competitive edge needed to thrive in your industry.

Why Is Social Media Competitor Analysis Important?

Nothing is more fulfilling than helping your clients outperform their competitors on social media. This allows you to not only measure your social media success but also refine your marketing approach.

Here are a few reasons why it should be a part of your marketing strategy.

Knowing What Your Customers Want

Through social media competitive analysis, you can gain more insight into your ideal customers. You may increase your marketing outcomes by understanding your consumer archetypes since you will learn the following:

• The kind of social media platforms are your customers using
• How do your competitors get more eyeballs to their content and expand their audience size?
• What are the shortfalls of your competitor’s social media strategy?
• What content is trending?

You can combine these insights with insights derived through your audience analysis to better understand your customers. Here, sentiment analysis tools can help you since it gives you an idea of the overall sentiment behind customer interactions.

Develop Revenue-Generating Social Media Strategy

Your ability to develop a successful social media strategy, or to enhance an existing one depends on your ability to comprehend how and why your competitors are outperforming your business.

Social media competition analysis contributes to identifying new opportunities for brand expansion as well as risks that must be managed, ultimately increasing your company’s income.

For instance, regularly conducting a competitive analysis of Meta and other networks will help you stay ahead of the competition despite the aggressive advertising and arbitrary algorithm changes.

Produce Content That Is Trending and Relevant

Let’s face it. Your ideal customers would choose companies whose values and content align with theirs.

A social media competitor analysis will ensure that your ideal customers think of you first. This is because you’ll figure out what kinds and forms of content your customers prefer. Also, you may use the content gaps you see as an opportunity to produce brand-new content that benefits your audience.

Enhanced Brand Messaging and Positioning

Using social media competitive analysis, you will start using uncommon and underutilized social media features and methods once you learn what’s working for your competitors. Further, this allows you to develop a positioning strategy that will set your brand apart from the competitors and help you establish yourself as an authority in your field.

However, this is just an initial step to get you started. Next, let’s move on to some criteria you should keep in mind while selecting the perfect social media competitor analysis tool for your business.

The Bottom Line

It’s time to refine your marketing strategy to create a strong social presence.

Competitor analysis is a crucial component of a marketing strategy. The above tools will allow you to invest more time in analyzing and will help you focus your efforts on expanding your company and gaining an edge over your competitors.

After completing your social media competition analysis, you can accelerate your social media marketing strategy with SocialPIlot’s unparallel scheduling capabilities.