More About Social Proof
Marketing finds social proof to be an important tool. How?
Social proof is enough persuasion for people to believe that a product or service that has received attention or is purchased by other buyers is something they can also trust. Surveys suggest that 88% of consumers value user reviews like personal recommendations.
When customers search for a product and discover multiple options, they are likelier to go with the one with more positive customer reviews.
Brands use social proof to enhance conversions and grow their client base tremendously. More brand authority gets built as more people participate and generate discussion about their products or services.
The key advantages of measuring Social Proof are (but not limited to) the following:
- Tracking metrics to understand audience buying decisions.
- Influencing purchasing behavior through brand trust and authority.
- Increasing engagement by celebrating or highlighting social proof metrics.
How to Increase Your Social Proof?
The best marketing tips for Social Proof that can be practiced are as follows:
- Sharing existing customer opinions: Showcasing the testimonials of your existing customers on your social media channels is a great way to build social proof. This tells people who aren’t already your consumers that they can trust you.
- Showing industry expertise to your consumers: By using original research and data (like citations and facts from other authoritative references), brands can show people that they are experts in their industry or market.
- Using influencer marketing to expand shared followers: By partnering up with an influencer on brands’ business accounts or channels, brands can boost their followers and engagement statistics.
