More about TBT:
The TBT trend was started by an Instagram creator who regularly posted about basketball footwear on Thursday and named the series “Throwback Thursday.”
After that, the hashtag got popular and has been used over 500 million times on Instagram. On Instagram alone, over 40 million pictures are tagged with #tbt and nearly over 23 million with #throwbackthursday.
In February 2012, the Kardashian family frequently started using the #tbt, which caused it to start gaining attraction. Not only individuals but also brands like BMW have effectively used “Throwback Thursday” to engage with their audience to provides nostalgia and showcases brand legacy.
This trend allows brands to share their heritage, milestones, and humorous moments from the past to make a deeper connection with their audience. That’s why TBT is lauded on social media for its ability to promote brand loyalty and to build a brand following.
Why Should Your Brand Use TBT?
Using TBT or Throwback Thursday offers several benefits:-
- Community Building: Using TBT, you can encourage interactions and conversation among your audience. By connecting with the emotions of your followers, you can build a strong community.
- Brand Personality: TBT allows you to express brand values and heritage in a relatable way.
- Discoverability: The popularity of the TBT trend increases your chances of reaching a larger audience and gaining maximum engagement.
- Product Evolution: TBT is an excellent way to showcase your product’s transformation and improvements, creating confidence in your customers.
How to use TBT?
We can use TBT in many ways, some of which are mentioned below:
- Celebrate Milestones: Use TBT to promote important dates and events of your brand’s history, such as product launch anniversaries. It’s a great way to remind your followers about where you’ve come from and what you’ve achieved.
- Engage with humor: You can share funny ads, trends, and posts from the past to engage the audience and encourage shares.
- Use user-generated content: Influence your audience to share their own TBTs related to your own brand to build a sense of community and see your brand through their eyes.
