Top 10 Twitter Analytics Tools for Businesses in 2024

Since Twitter is a platform for short-form content, users often just concentrate just on the frequency of posts. But in the dynamic environment of the platform, you need to keep a close watch on the results of your popular tweets.

Using a Twitter analytics app is the perfect way to get deeper insights into how far and wide your reach is and the results your posts yield. These tools help you not only watch over your profile but also the activity of your competitors.

Almost all Twitter analytics tools can provide basic data regarding your business’s social development. However, it’s advisable to combine for the best result.

And to spare you much head-scratching, we have listed the most effective tools for Twitter analytics to help you choose the perfect combination.

Twitter Analytics Tools in an Overview

When you search for the best Twitter analytics tool, it’s vital to compare the features offered by various platforms. The table below highlights the standout feature among the top competitors in delivering comprehensive insights and user-friendly solutions.

	SocialPilot	Keyhole	Agorapulse	Sprout Social	Sendible
Pricing	Starts at $25/Month	Starts at $119/Month	Starts at $69/Month	Starts at $199/Month	Starts at $29/Month
Best for	Agencies & Small Businesses	Marketers & Brands	Brands & Enterprises	Brands & Enterprises	Mid-sized Businesses
Social Profiles	10	1	10	5	6
Ease of Use
Support
Twitter Analytics
Detailed Social Media Analytics	Easy to read	Complex	Hard to navigate	Confusing	Unorganized
In-depth Engagement Tracking	Comprehensive Insights	Basic metrics	Confusing	Limited depth	General overview
Content Performance Analysis	Actionable insights	Limited	Less Informative	Overcomplicated	General
Customizable Data Views	Highly customizable	Basic options	Rigid	Complicated	Confusing
Detailed Follower Insights	Comprehensive	Basic insights	Limited	Limited details	Basic
Hashtag Performance Analysis
Historical Data Access
Tweet Performance Metrics
Influencer Identification
Automated Insights Generation
Twitter Reporting
Automated Reports	Effortless		Complicated	Slow	Basic
Other Tool Integration	Seamless	Limited	Basic	Manual	Over Complicated
Customizable Reports	Highly Flexible	Basic options	Manual	Limited	Basic
Multi-account Reporting
PDF Export Options
Auto-Scheduled Reports
Multi-user Rport Access
White Labeling
White Label Dashboard
White Label Downloadable Report
	Try for Free	Learn More	Learn More	Learn More	Learn More

Choosing the right analytics software can significantly improve your Twitter management effectiveness.

Below is an even more detailed breakdown of the features and capabilities of the top 10 tools for Twitter analytics.

Best Twitter Analytics Tool for:

Star Rating:

4.5 stars on G2 & 4.4 stars on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Major Social Media Platforms Supported:

X (Twitter), Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, Threads, and TikTok.

Our Experience:

Several Twitter analytics tools are available, but SocialPilot is still the most effective. After our in-depth study of tools, we have identified what makes it the most suitable analytics tool for small businesses and marketing agencies.

Analytics

SocialPilot has very straightforward functionalities and a clean and concise dashboard to prevent an exhausting learning curve. It enables users to monitor real-time engagement, breaking down likes, retweets, mentions, and Twitter followers’ growth.

It has hashtag performance analysis functionality that helps users optimize tweet content based on trending topics, a significant feature for growth with trends. Additionally, it filters out your top tweets, an important ability that can help marketers replicate successful content strategies.

Talking about high-level abilities makes it easy to track performance without overwhelming users with an endless flow of data they can not understand.

Reporting

SocialPilot excels exceptionally in reporting. Whether you need profile-level reporting to track a specific client’s Twitter account or a multi-network combined report to manage several accounts simultaneously, it has everything you need.

You can export reports to PDF or CSV formats for easy data sharing or saving. With a customizable reports builder, you can create reports that meet your small business or client’s needs. Furthermore, agencies can conveniently auto-schedule report sharing with clients, allowing them to automate updates without manual intervention.

Other Features

Along with analytics and reporting abilities, SocialPilot has more features that make management even faster and easier. Features like the White label and White label downloadable reports let you create branded reports to share with your clients.

Additionally, team collaboration for tweet approval and bulk scheduling tweets are other convincing features that help you generate more high-quality social media content.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and a walkthrough as you sign up (no credit card required). Here are all SocialPilot plans.

Overall Verdict:

Overall, SocialPilot is an all-in-one suite for Twitter analytics and reporting at very accessible pricing, which makes it a standout tool for agencies and SMBs. It lets you customize reports and track tweet performance, along with scheduling, collaboration, and robust social inbox features. It can be valuable if you are looking for a cost-effective tool for Twitter analytics.

Best Tool for:

Star Rating:

4.1 stars on G2

Apps:

Android and iOS Mobile App and Web Version.

Social Media Networks Supported:

Only Twitter.

Our Experience:

The following tool we experienced is not so much a tool as a feature that Twitter has natively, namely Twitter analytics insights. This feature enables Twitter users to check their analytical insights within the software, which benefits individuals and creators.

Analytics

Twitter insights provide essential data for tracking tweet performance, such as audience engagement and followers’ growth. Its easy-to-navigate dashboard fills you in with details about engagement metrics, Tweet impressions, and reach tracking. For creators, the real-time performance update is especially useful for tracking hashtags and promotions.

You can also track video content with video engagement tracking to understand the highlights of your content’s success on Twitter. Twitter also shares hashtag performance tracking that lets you identify which hashtag drives the most interaction.

Reporting

With Twitter native insights, you will get reporting, but only essential. You can view performance by individual tweets and export data into CSV, but you can not customize reporting capabilities or generate multiple Twitter account reports. It shares key metrics such as profile visits, mentions tracking, and gives impression breakdowns by device and location.

The data available with the reports is limited, which can help influencers and individual accounts but not agencies and businesses. Twitter analytics does not work effectively for teams needing white-label reports and custom metrics.

Pricing and Value

Overall Verdict:

Even though Twitter Analytics Insights are free to access, the absence of auto-schedule reports and profile-level reporting with only 28 days of data history available is a drawback that only beginners can benefit from. However, it will let you in on the fundamental metrics, and people widely rely on this feature for managing their Twitter profiles.

Best Analytics Tool for:

Star Rating:

4.6 stars on G2 & 4.4 stars on Capterra

Apps:

Web version

Supported Social Media Networks:

Facebook, Instagram, X (Twitter), TikTok, LinkedIn, and YouTube

Our Experience:

We used Rival IQ to explore its Twitter analytics and reporting abilities. It turned out to be an impressive tool for competitor analysis. It can be a good option for big enterprises and brands to understand their industry competition.

Analytics

For analytics, Rival IQ is facilitated by a comprehensive Twitter performance dashboard that offers insights into impressions, engagement, and followers’ growth. Users can identify content trends and refine their strategies by learning about tweet impressions and engagement analysis.

Furthermore, its AI-driven popular topic identification and hashtag performance tracking add more benefits to these abilities. In some of the higher plans, users also get mention tracking for influencers, a feature that adds value by helping identify critical contributors to the brand conversation.

Reporting

Being primarily tracking software, Rival IQ also has refined reporting capabilities that can be customized. Users can create detailed reposts with custom reports containing multi-platform analytics.

Additionally, you get 90 days of historic tweet analysis data that lets you review and compare your performance with past results. These reports can be exported in PDF and CSV format, making sharing insights with clients or team members easy.

Pricing and Value

Overall Verdict:

Rival IQ is a significant competitor analysis tool with robust Twitter analytics and reporting capabilities. It impresses as Twitter analytics software with its extensive features. However, the price plan is the topic of discussion regarding what is being offered, making it more convenient for industry giants.

Best Tool for:

Star Rating:

4.3 stars on G2 & 5 stars on Capterra

Apps:

Web- Version

Social Media Platforms Supported:

Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and TikTok

Our Experience:

The following tool we tried was Keyhole. It has some impressive X Twitter analytics abilities and certainly stands out in terms of its real-time tweet-tracking feature. Here is a breakdown of what we think of this tool:

Analytics

In terms of analytics, Keyhole is robust, having hashtag tracking and analysis with an influencer identification add-on. But what matters most is its real-time insights, which are accurate and help monitor tweets as they happen and make an impact. This way, users can easily engage with trending topics and conversations.

It has several high-level analytics functionalities and Twitter campaign tracking. However, this feature can sometimes be inaccurate, reducing the tool’s reliability in long-term campaign planning.

Reporting

It allows for generating customizable reports and maintaining audience segmentation. These reporting abilities are tailored based on key metrics, such as engagement followers’ growth and tweet performance, helping understand audience behavior and campaign effectiveness.

You can generate custom reports with your preferred key performance indicator relevant to your hashtags. This tool also makes it easy to maintain audience segmentation but lacks in-depth and advanced features. The reports can be downloaded in PDF and CSV format to share insights with teams and clients and maintain historical data.

Pricing and Value

Overall Verdict:

We believe Keyhole can be your partner for evaluating Twitter analytics and reporting. It has all the necessary features for Twitter monitoring and marketing. It might impact your Twitter marketing strategy if you can afford the campaign-based pricing plans.

Twitter Analytics Tool for:

Star Rating

4.5 on G2 & 4.4 on Capterra

Apps

Android and iOS Mobile App and Web Version.

Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok.

Our Experience:

Sprout Social’s ability to provide X Twitter analytics includes a suite of features matching large-scale enterprises’ complex needs. It shares data insights and has social listening abilities that enhance the experience.

Analytics

Sprout Social has Twitter profile growth tracking functionality that effectively maps the followers’ trends over time and presents you with the audience’s growth or decline. AI-driven tweet insights provide actionable analytics on Tweet performance, engagement rate, and content effectiveness.

Additionally, real-time social listing abilities are particularly beneficial for identifying influencer conversations and emerging Twitter trends in the community. These abilities and multi-account management are the essence of growth and provide foresight into each account’s viral content.

Reporting

For flexible reporting, you will get customizable report generation that stands out, offering insightful analytics that can be tailored to specific stakeholder needs. This makes it a suitable platform for enterprises, as it consolidates the data from across multiple Twitter accounts with profile-level reporting and makes it easy to measure campaign performance.

These customizable and exportable reports in various formats ensure that insights are shared and saved effortlessly across teams and with clients.

Pricing and Value

Overall Verdict:

Based on our experience, Sprout Social is suitable for brands seeking extensive Twitter analytics. It offers capabilities like in-depth reporting, multiple account management, and more features for growth and engagement, making it a good option. However, for small businesses, it might cost more than necessary.

Best Analytics Tool for:

Star Rating

4.5 on G2 & 4.6 on Capterra

Apps

Android and iOS Mobile App and Web Version.

Supported Social Media Software:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, and TikTok.

Our Experience:

We had a smooth experience using Agorapulse specifically for Twitter analytics, as it offers a comprehensive feature that caters to Twitter’s various needs.

Analytics

In teams of analytics for Twitter, Agorapulse has impressive features like in-depth Tweet insight that allow immediate data for its performance and audience engagement.

It tracks metrics like engagement rate, likes, retweets, and mentions, which provides a comprehensive picture of the content’s relevance to the audience. Hashtag tracking and followers’ growth tracking are other useful abilities for identifying trends and determining content’s effectiveness over time.

Reporting

For reporting, Agorapulse offers custom reports that can be tailored to your needs. It also offers numerous templates that include performance heat maps indicating the best time to post and the types of content that performed best.

These strategies help refine the schedule at the optimum time and for the highest engagement. Furthermore, you can also export the reports in different formats like CSV, which adds up to the convenience, making it easier to save the data for future purposes as Agoraulse does not offer the analytics history for more than

months.

Pricing and Value

Overall Verdict:

Agorapulse is primarily a workflow management tool for automating mentions and responses. It can track Twitter’s strategy and measure content performance. These abilities are easy to understand and actionable, making it a valuable asset for Twitter marketing. If the limited integration of Agorapulse with other tools does not bother you, this can be a suitable platform.

Best Software for:

Star Rating

4 on G2 & 4.4 on Capterra

Apps

Android and iOS Mobile App and Web Version.

Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, and TikTok.

Our Experience:

Hootsuite is another popular tool we used and experienced for Twitter analytics abilities. It has streamlined features packed with advanced capabilities. Here is a breakdown of our first-hand review:

Analytics

Hootsuite’s analytical abilities are extensive. It has competitor analysis that allows users to compare their performance with industry giants. For Twitter, you can also compare strategy and excel over the competitor landscape. Additionally, by monitoring hashtags, mentions, and trends, it shared insights into the trending topics and how the content is performing with those Twitter trends.

We were particularly impressed by the engagement metrics as they shared detailed reports with likes, retweets, and mentions, which was crucial for understanding the strategy.

Reporting

Along with a custom reporting feature, Hootsuite lets you tailor your reports, whether they focus on growth, hashtags, or engagement. You can also do this for multiple accounts at once, which is especially beneficial for those managing multiple accounts.

You can easily export these reports and share them with the stakeholders in the form of PDF or CSV or even schedule to share regular updates without manual intervention.

Pricing and Value

Overall Verdict:

Hootsuite can support you with its X Twitter analytics and reporting. It has hands-down features that give both high-level overviews and detailed insights. However, its pricing may be prohibitive for small businesses, especially if you only need a tool for monitoring Twitter analytics alone. But, if you can get past that, it can be a good option for large-scale brands and enterprises.

Best Twitter Analytics Software for:

Star Rating

4.3 stars on G2 & 4.3 stars on Capterra

Apps

Web version

Social Media Networks Supported:

Facebook, Instagram, X (Twitter), YouTube, and many more

Our Experience:

We tried Talkwalker features to analyze Tweet performance, and based on our complete experience, we have established that it is a good option for brands and enterprises.

Analytics

Its highly precise analytics abilities, and real-time social listening helps instantly track mentions and industry-related conversations on Twitter. This means that when in crisis, you can understand what’s happening, track your competitor, and further enhance your Twitter strategy.

Talkwalker provides sentiment analysis to examine the emotional tone behind tweets and understand public perception. By analyzing hashtag performance, you can ensure that your campaign is hitting the mark.

Reporting

Even with reporting features, Talkwalker impressed us. It lets you create custom multiple Twitter account reports focusing on tailored metrics that matter most to your businesses. It is effectively integrated with CRM systems, making incorporating Twitter data into broader customer relationship management efforts easy.

Especially for new businesses, Talkwalker has a reporting tool that lets you auto-schedule report sharing with clients. This ensures that everyone is always in the loop with the updated information.

Pricing and Value

Overall Verdict:

Regarding social media analytics, Talkwalker is a powerhouse of features. For Twitter, it has all the necessary abilities, ranging from analytics to reporting. It lets you monitor real-time performance and automate social listening. While its pricing is complex to penetrate for small businesses, big brands and enterprises can surely try it if they find the needed features.

Best Twitter Analytics Platform for:

Star Rating:

4.5 on G2 & 4.6 on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Major Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, and TikTok.

Our Experience:

We thoroughly tested Sendible to analyze its Twitter analytics abilities and found that it can help brands optimize their Twitter strategy. Its user-friendly interface makes it easy to manage multiple accounts, schedule Tweets, and track performance.

Analytics

In our view, Twitter offers comprehensive X Twitter analytics with deep insights into your performance. The dashboard provides detailed metrics on engagement, follower growth, and hashtag performance. The tool can monitor mentions and hashtags in real time so you never miss a brand-related conversation.

For industry competitors, you can compare Twitter’s performance against industry giants and refine your strategy. The engagement metrics are also presented in a format that is easy to digest, making it simple to understand with tweets that resonate most with your audience.

Reporting

The advanced white-label reporting capabilities allow businesses with multiple accounts to share branded reports with clients. The Twitter performance reporting feature is also customizable, enabling users to pick their specific metrics.

These reports can be exported and downloaded, saved, or shared with clients as CSV or PDF. You can even opt to auto-schedule report sharing monthly or weekly.

Pricing and Value

Overall Verdict:

Overall, Sendible became a realistic tool for tracking Twitter’s strategy performance. It has a range of features to cater to all types of users. Even though its starting plan has low pricing, it is not particularly cost-effective as it does not allow more than 1 user and has the necessary features to track Tweet performance. If you can invest up to $199$ per month, you might find this tool efficient with all Twitter analytics features.

Best Platform for:

Star Rating:

4.5 star on G2 & 4.5 star on Capterra

Apps:

Android and iOS Mobile App and Web Version.

Social Media Platforms Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.

Our Experience:

The final tool we reviewed was Buffer. It is an easy-to-use tool with a simple interface that helps beginners learn fast and benefit better. Below is our breakdown of the abilities we found useful

Analytics

Buffer analytics primarily focuses on providing clear and actionable data to users. The Twitter post-performance feature helps users monitor individual tweet engagement. You will get follower growth analytics that offer a detailed view of how your follower base grows so you can adjust your strategy to fit their preferences.

With hashtag performance monitoring, you can track the effectiveness of every hashtag so you can target your content in the right direction. In light of that, we realized Buffers lacks advanced analytics features like AI-driven sentimental analysis, which helps evolve Tweets to match the audience.

Reporting

Buffer opted for straightforward and easy-to-navigate reporting capabilities. It allows you to make custom reports and schedule them for client sharing. You can export them in PDF and CSV format for further data storage and presentation.

The historic Tweet performance insights help users identify trends and how their audience likes their content. However, Buffers has limited reporting options as it lacks deep customization options like white label and competitor analysis.

Pricing and Value

Overall Verdict:

Our overall review of Buffer says it can be valuable for small businesses and brands. It provides user ease of use and an essential feature that makes Twitter analytics accessible without a steep learning curve. However, it might need an upgrade to more advanced features to compete with similar tools.

Key Factors in Choosing a Twitter Analytics Software

To manage your Twitter and social media presence, you must choose the right analytics software that provides all the insights and information about how your audience responds to your content.

Also, the right tool has to align with your requirements and needs for improvement. Here are some key metrics to consider that will ensure you pick the right Twitter analytics tool and maximize your efforts.

1. User-Friendly Interface

To navigate the complexities of analytical and numerical data, you need software that offers a user-friendly interface and is easy to use. A steep learning curve in the beginning might delay your progress. Having a clean dashboard means a clear overview of metrics and much easier spot-on detection of trends.

Ease of use is essential in today’s era, when every tool evolves daily with new updates and functionalities. Learning these social media updates is a task that might get bigger if your analytics tools are not user-friendly.

To ensure you pick an easy-to-navigate tool, you can start with the free trial offer that almost every platform provides to users to see if it’s for them.

2. Integration Capabilities

If you are a small business, a marketing agency, or a multi-location brand, you must manage multiple Twitter accounts simultaneously. For such scenarios, hosting Twitter analytics software that offers robust integration capabilities is a must to monitor all your accounts from one platform.

A tool with integration abilities saves time and provides a comprehensive view of performance metrics from all the accounts. It also offers integrated reporting to compare the engagement and growth of different Twitter strategies.

3. Customization Analytics and Reporting

Customization is the key selling point for effective analytics and reporting platforms. With this ability, you can tailor your analytics data according to the metrics you need and customize the reporting for different clients and stakeholders.

For agencies, having white-label functionalities helps make and share branded reports. You can find your preferred metrics based on your campaign agenda, from engagement rate to audience demographics.

Only a customizable option can allow you to enable filters and highlight relevant information for enhanced decision-making. It makes sharing data easier, showcasing your analytics as an integrated part of the strategy

4. How Fast the Platform Evolve

Social media is an ever-changing zone in itself. To cope with such changing segments, you need an analytics tool that quickly evolves with every platform update. So, choosing a tool that continuously updates its features and capabilities ensures you are protected from the new challenges that may arise.

From adapting to Twitter’s latest algorithm update to integrating new analytics techniques, a platform that evolves for the curve ahead with forward-thinking can enhance your strategic agility and responsiveness to market trends.

5. Cost Vs. Value

In the end, everything stops at the cost. The cost vs. value ratio is crucial when selecting your Twitter analytics platform. While it’s tempting to pick the most affordable platform, it’s not always beneficial.

Before making any decisions, you should analyze your needs and how well the platform fulfilled them. An expensive tool might be able to save you time and improve campaign effectiveness.

There might be a tool that offers the exact features you need at a cost-effective price. To pick the right platform, you need complete knowledge and an eye to spot the best.

Why Use Twitter Analytics Tools?

Analytics data is complex to understand; having to analyze it and come to an effective conclusion manually means a waste of hours. Using a Twitter analytics platform helps businesses navigate these complexities of audience engagement and evolving platform dynamics. Here are the most effective benefits:

Understanding Audience Behavior

In our view, understanding audience behavior means half of your work is done. Analytics software helps you achieve this. By analyzing engagement metrics, you can discover what content your audience likes most and how they react.

For instance, if your tweet featuring video generates more engagement than any image or text-based posts, you can focus on more video-based content to grow. When done manually, this understanding takes weeks to develop, but you can accomplish this in just a few minutes with a tool.

Sharing what they like can boost your engagement and foster a deeper connection with your audience.

Adapting to Algorithm Changes

Twitter’s algorithms are constantly evolving, which seriously impacts content performance and followers’ impressions. Twitter analytics tools help you stay ahead of these updates by providing insights into what works and what does not.

For example, when you notice a drop in engagement after a Twitter update, you should quickly invest your efforts in making image or text-based content. With a tool, you can understand which types of posts are still performing well in minutes

Learning from Failures

Every social media strategy encounters setbacks occasionally, but the key is to learn from these failures. A Twitter analytics tool can provide data to help you discover why a strategy did not work.

You can alter your next approach by analyzing your failures to avoid repeating the same mistake. This learning process, which Twitter analytics software makes possible, is vital for improving your overall strategy.

Building Data-Driven Cultures

Leveraging Twitter analytics tools helps foster data-driven decision-making that eventually facilitates effective long-term growth. When you understand the importance of analytics and how to use the insights it provides, you empower a culture where you make informed decisions rather than just based on assumptions.

A strong data culture ensures that your Twitter marketing strategy is not just based on gut feelings and trending videos but on numbers backed by long-term analyses.

Ready to Ace Your Twitter Marketing?

Despite tweeting actively, marketers don’t seem to understand it. That’s why gaining insights becomes crucial. However, the confusion intensifies with the variety of Twitter analytics tools available.

However, we recommend a tool that lets you gauge analytics on multiple platforms, not just Twitter. That’s why we’re betting on SocialPilot, which supports 8+ social media networks. Start your 14-day free trial to squash your social media goals.