What is ICYMI?

ICYMI is an abbreviation of “in case you missed it.” The word is often used over social media platforms and other modes of communication, such as emails, to highlight important information, news, or updates that the audience might have missed. The motive is to bring someone's attention to something of interest or knowledge.

More About ICYMI

The abbreviation was first used in 2006 to highlight essential information and connect people to web resources for additional research.

ICYMI is a well-known trending Twitter hashtag. People often use abbreviations due to Twitter’s 140-character limit, and that’s how ICYMI became a popular hashtag. This hashtag, when added, very precisely brings to light old content that has been forgotten amidst plenty of content that piles up every day on the platform.

How can you use the ICYMI abbreviation?

ICYMI is primarily used in informal communication. The abbreviation can be written in uppercase letters to catch the reader’s attention, as well as in lowercase since it is an abbreviation rather than a word.

Moreover, this expression is also used in promotional and follow-up emails to encourage readers to pay attention to your statement or a previous email you have shared that they may have overlooked.

The Importance of ICYMI

In this digital age, information circulates faster than ever, and the news can quickly become irrelevant. ICYMI is useful when people want to provide follow-up links to recent sources of information.

Look at a practical use of ICYMI in this screenshot. The FBI uses it as a hashtag to attract the audience’s attention to one of their older podcast episodes.

ICYMI

Frequently Asked Questions

Give some relevant examples of ICYMI usage.

Here are some examples of how to use "ICYMI":

  • "ICYMI: Hustlers is now on Netflix."
  • "ICYMI: TOI released an article about the PM's recent address."
  • "ICYMI: Bulletproof coffee gained popularity a few weeks ago.”

How do institutions use ICYMI?

Institutions increasingly use the abbreviation ICYMI in their articles or any other content to highlight something useful and powerful.

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