Top 7 YouTube Analytics Tools You Must Know in 2024

Video content is rising, and YouTube is the uncontested winner in this category.

The fact that 500 hours of video is uploaded to YouTube every minute proves everyone wants to leverage this piece of the pie. Brands and businesses, in particular, benefit from multiple angles if their content can gain traction on YouTube.

However, marketers forget that monitoring their performance with YouTube Analytics tools can help boost their growth.

Over one-third of all netizens, or one billion people, watch YouTube videos. With such a diversified user base as YouTube enjoys, you have to track the KPIs diligently. Otherwise, maintaining a consistent online presence becomes difficult.

If you monitor your videos with a YouTube analysis tool, you will find the root cause of not getting enough views and engagement.

These YouTube Analytics tools help you dive deeper into knowing about your potential audience by showcasing valuable insights.

You can analyze, understand, and plan how to improve these metrics. That’s what optimization is all about.

Which tool can help you monitor things better?

There are tons of YouTube monitoring tools available, but in this post, we’ll highlight our top 7.

YouTube Analytics Tools at a Glance

If you are in a hurry to improve your YouTube growth, here is a detailed feature breakdown of the top platforms so you can quickly find the best YouTube analytics tool suitable for you.

	TubeBuddy	VidIQ	Tubular Labs	UnboxSocial	Vidyard
Pricing	Starts at $9/Month	Starts at $16.59/Month	Custom	Starts at $9/Month	Starts at $29/Month
Best for	Creators & Small Businesses	Creators and SEO Optimizers	Brands & Large Enterprises	Mid-sized Businesses	Mid-sized Businesses
Social Profiles	1	1	Custom	1	1
Ease of Use
Support
YouTube Analytics & Reporting
Video Performance Tracking
Coss-Platform Analytics
Real-Time Views Per Hour
Subscriber Growth Insights
Campaign Performance Reporting
Video Engagement Rate Analysis
Watch Time Tracking
A/B Testing
Historical Data Tracking
Audience Demographic Insights
Customizable Reports
Keyword Research & SEO Tools
Real-Time Data Reporting
White Label
White-Label Dashboard
White-Label Reporting
	Learn More	Learn More	Learn More	Learn More	Learn More

The right YouTube analytics tool will help you understand the data behind great content. However, if you are interested, we have prepared a more detailed breakdown of each tool’s capabilities.

7 YouTube Analytics Tools for All Business Types

Best Analytics Software for:

Star Rating:

4.8 on Capterra

Apps:

Android App, iOS App, and Web Version

Social Media Platforms Supported:

YouTube

Our Experience:

YouTube native analytics is a YouTube Studio feature that is a go-to tool for creators to understand how their channels and videos perform. We used this feature extensively to give you a first-hand review of its abilities.

Audience Insights

YouTube natively provides analytics details of your audience demographics data. This feature can help influencers refine their content strategy and effectively target their audience. We also found that it enables you to know the new and returning viewers, which is a critical metric for measuring content loyalty. It lets you understand which content resonates with viewers enough to make them return.

Engagement Metrics

You can also track likes, comments, shares, and click-through rates for thumbnails, which is crucial for evaluating content success. Additionally, you can see how your viewers engage with your video, giving details of audience interaction. This ability allows us to identify when viewers drop off during the view so the pace can be adjusted to retain their attention.

Traffic Source Insights

To track traffic, native analytics also allow you to break down where your views are coming from, such as keywords, suggested videos, or external sources. This was one of the most critical features of our views. With this, you can refine your SEO strategy and ensure the content is more discoverable across the platform. 

Pricing and Value

Overall Verdict:

Overall, in our experience, YouTube native analytics are a good choice for beginners who need limited features and data. However, additional paid YouTube analytics tools might be needed for brands, businesses, and agencies to complement or replace native features for more advanced abilities.

Best YouTube Analytics Software for:

Star Rating:

4.6 stars on G2 & 4.6 stars on Capterra

Apps:

Android App, iOS App, and Web Version

Social Media Networks Supported:

YouTube, Twitter (X), Instagram, Facebook, TikTok, & LinkedIn.

Our Experience:

If you are looking for a comprehensive SEO and analytics tool for YouTube, TubeBuddy is designed for creators to optimize their videos and grow their channels. It is a YouTube-certified tool with the following abilities.

SEO and Keyword Research
TubeBuddy has a keyword explorer feature that allows users to identify high-ranking keywords and tag them in their videos to increase visibility. This feature is handy for improving video SEO on YouTube as it recommends relevant keywords and highlights keyword competition.

Additionally, it offers search rank tracking that lets you monitor your video ranking for chosen keywords over time. This strategy has proven valuable in determining how videos perform within search results and adjusting SEO strategies accordingly.

Competitor Analysis and Scorecards

Competitor scorecards are vital for YouTubers to know their channel’s performance metrics, such as views, subscribers, and uploads, and compare them against competitors. This is how TubeBuddy gives insights into how your channel stacks up against others in your niche.

Furthermore, the YouTubers feature also provides real-time performance data on competitor channel’s performance, which helps identify areas for improvement or untapped opportunities.

Pricing and Value

Overall Verdict:

TubeBuddy is an excellent all-in-one tool for YouTube channel performance growth. It provides many features, from SEO optimization to A/B testing and competitor analysis. These features and advanced analytics insights make it suitable for creators and entrepreneurs.

Best YouTube Analytics App for:

Star Rating:

4.5 stars on G2 & 4.4 stars on Capterra

Apps:

Android App, iOS App, and Web Version

Social Media Channels Supported:

YouTube, Twitter (X), Instagram, Facebook, TikTok, Twitch, & LinkedIn.

Our Experience:

VidIQ is a YouTube analytics and SEO tool designed to boost content visibility and improve channel’s performance. Its primary feature, in-depth SEO insights, goes beyond YouTube native analytics.

YouTube SEO and Keyword Research

VidIQ SEO score can be a game-changer for content optimization and video visibility. It helps overall ranking based on factors like tag usage, keyword in title, and description. VidIQ is also known for its keyword explorer feature, which allows creators to find the best-trending keyword for their following content to rank against top competitors.

Engagement Metrics and YouTube Video Scoring

With VidIQ, you can track various engagement metrics. It helped us identify the likes, shares, and comments on the view and a holistic view of how the viewers interact with the YouTube video. Even with video scoring abilities, it first shares a detailed assessment of how well the video performs and then suggests improvements to increase engagement and watch time.

Real-time Views Tracking

VidIQ’s real-time view per-hour feature, VPH, is one of the most useful abilities for YouTubers. Monitoring your video’s current activities provides insights into how well your content is performing in real-time. This is particularly useful for quickly adjusting your marketing or promotion strategies.

Pricing and Value

Overall Verdict:

If you are a YouTube creator, VidIQ is an essential tool that can help you optimize your content and grow your audience. From keyword research to real-time video performance, it helps you keep track of every piece of analytics you need to grow on YouTube.

Best Analytics Software for:

Star Rating:

4.3 stars on G2 & 4 stars on Capterra

Apps:

Web Version

Social Media Platforms Supported:

YouTube, Instagram, Facebook, & Twitch.

Our Experience:

Tubular Labs is a robust social video analytics platform that is particularly beneficial as a YouTube analytics tool. It helps you evaluate how your YouTube content performs in comparison to competitors.

Competitive Video Performance and Cross-Channel Tracking

In offering competitor analysis, Tabular Labs excels as it allows users to track and benchmark video performance against other creators and brands. It first aggregates data across multiple social media platforms and then gives you a holistic view of video performance for YouTube and other social media platforms. 

This cross-platform comparison is vital for brands and creators who operate in multiple social spaces and regularly need to identify top-performing content trends and strategies.

Audience Insights and Engagement Metrics

Accurate and detailed audience insights are one of Tubular Labs’s most essential features, making it a powerful tool for YouTube analytics. You can learn about your audience demographics by breaking down audience behavior, such as viewing habits and engagement patterns. 

Additional details Tabular Labs promises are watching time metrics, unique views, and quality views, which give a much deeper understanding of how well the content resonates with the audience.

Pricing and Value

Overall Verdict:

Our experience helps us understand that Tabular Lab is a powerful YouTube analytics tool that ensures you stay on track with your content performance over time. Even though it is a premium solution mostly suitable for brands and enterprises, still its ability to comprehensive video analytics across multiple platforms makes it a good option to grow your YouTube audience and views.

Best Analytics App for:

Star Rating:

4.5 stars on G2

Apps:

Web Version

Social Media Networks Supported:

YouTube, Instagram, Facebook, & Twitter.

Our Experience:

UnboxSocial is a versatile social media analytics tool, particularly for YouTube. Its primary purpose is to help creators with detailed performance insights for their YouTube channels.

Subscriber Growth and Historical Trends

UnboxSocial allows you to track subscriber growth over time and provides historical trends. These features help identify what type of content resonates with the audience, which videos get the highest subscriber count, and which are getting the lowest.

This is to help users make occasional adjustments to their strategy based on performance and ensure the content continues to attract and retain viewers. 

Campaign Performance Insights and Traffic Source Analysis

If you are a business running a YouTube paid campaign, UnboxSocial offers campaign performance insights. You can get detailed reports that break down your campaign’s traffic source, views, and engagement. 

This feature benefits brands that want to maximize their ROI from YouTube marketing. Furthermore, the tool provides video tag suggestions for optimizing your videos for better visibility.

Pricing and Value

Overall Verdict:

UnboxSocial is a helpful tool for YouTube analytics and multi-platform management. It’s a competitor analysis, and subscriber growth data accuracy is a good resource for creators and businesses who want to optimize their YouTube strategy. Even though it has limited feature abilities for its low-tiered plan, it still can be a good option for brands and enterprises. 

Best Analytics Tool for:

Star Rating:

4.5 stars on G2 & 4.5 on Capterra

Apps:

Android & iOS App & Web Version

Social Media Channel Supported:

YouTube, Instagram, Facebook, Pinterest, LinkedIn, & Twitter.

Our Experience:

Vidyard is an impressive video marketing platform with useful YouTube analytics and reporting features. Its ability to track data helps businesses improve their YouTube presence and strategy.

Video Performance Tracking and Analytics

Vidyard is an advanced analytics tool for video tracking and detailed analytics. It measures various aspects of video performance, including completion rate and CTR. These insights are valuable for identifying which video resonates best with the audience and which needs adjustments. The YouTube analytics insights feature helps track subscribers’ growth over time.

Video Personalization and Sales Attribution

Another unique feature of Vidyard is its performance tracking for YouTube videos, which lets creators measure how personalized content impacts viewers behaviors. For sales through video, this tool shares several helpful features that give insights into the direct impact of video on content’s bottom line of conversion.

AI Integration and SEO Optimization

With Vidyard, you can also leverage the power of AI to create video scripts and optimize them with SEO-optimized captions and metadata. This increases the discoverability of videos and helps ensure they are prepared for search engines and competitors. Cloud-based libraries also allow you to store, organize, and schedule video releases to improve video management seamlessly.

Pricing and Value

Overall Verdict:

Vidyard is a comprehensive tool with strengths in video analytics and personalized features. While the platform may seem expensive for small businesses and creators, it can still be useful for YouTube analytics and video marketing strategy. 

Best YouTube Analytics App for:

Star Rating:

4.7 stars on G2 & 4.6 on Capterra

Apps:

Web Version

Social Media Networks Supported:

YouTube, Instagram, Facebook, Pinterest, LinkedIn, Snapchat, & Twitter (X).

Our Experience:

Quintly is a tool for YouTube analytics designed to track and benchmark YouTube performance across various platforms. Here is a detailed breakdown of the tool’s abilities.

Customizable Dashboards and Metrics

Quintly offers fully customizable dashboards for tracking the most relevant KPIs for your YouTube channel. This feature is handy for businesses that need to focus on specific key metrics like engagement rate, watch time, or subscriber growth. 

In our experience, creating unique metrics can be a game-changer for businesses. For instance, if you want to measure the performance of playlists, you can make a dedicated widget that tracks key metrics like views and completion rates for those specific videos.

Historical Data and Benchmarking

Quintly provides access to historical data tracking, which allows you to evaluate long-term trends for your YouTube channel. We found this feature especially valuable when trying to understand the impact of older videos on current subscriber growth or watch time. 

Another highlight is the ability to benchmark against competitors. You can compare your channel’s metrics with those of industry leaders or direct competitors, giving you valuable data on where you stand in your niche.

Pricing and Value

Overall Verdict:

Quintly is a robust tool for businesses and brands that require in-depth social media analytics across multiple platforms, especially YouTube. The platform’s flexibility in creating custom KPIs and API integration for larger organizations makes it a versatile choice for brands serious about YouTube strategy. However, the high-pricing model may not be feasible for small businesses, and the onboarding process might take some time to master. 

Key Factors to Choose a YouTube Analytics Tool

When searching for the right YouTube analytics tool, these five factors can make a huge difference in your experience. Let’s examine why they matter and how they can help you avoid common real-life challenges.

1. Real-Time Data Access

Imagine being a beginner in YouTube marketing, uploading the first few videos to the channels, and then waiting days to see how they have performed. When you get the data, you might have missed several opportunities to tweak your content or push promotion.

Real-time data access lets you see how your video is doing immediately. This way, you can make quick decisions and adjust your content. If your video has a slow start, with real-time data, you can identify that and promote it.

2. Scalability

As your YouTube channel grows, you will need better analytics and insights into the changes. A tool that works only for small channels might find it challenging to fulfill your need to manage thousands of videos and subscribers. 

This is why picking a tool that can scale with time is vital. This way, it can handle growing data without crashing or becoming too complex. When starting a small business, think for the future and find a tool with the features and abilities to cater to both stages. 

3. Cost-Effectiveness

The internet is filled with tools that shine brighter than stars; it’s easy to fall into the trap of over-chainring a tool for its features you don’t need. Finding a cost-effective YouTube analytics tool means you get the most valuable features for your budget without overpaying for unnecessary extras.

For instance, if you are just starting, you don’t need a high-end competitor analysis ability in the tool, so you do not need to pay extra for that feature.

4. Customer Support and Resources

Even the most expensive and popular tools are not perfect. There will come a time when you will face issues finding and understanding a helpful feature. That’s when customer support will become crucial for your smooth experience. 

If you don’t want to risk your next extensive campaign because the analytics tool is cashed, you must find a tool with quick support and real-time help to get you out of such situations. Check if your YouTube analytics tool has email, live chat, or phone support options.

5. Security and Data Privacy

In a world where data breaches are becoming more common, protecting your audience’s data is essential. Security and data privacy features ensure that both your channel’s information and your viewers’ data are safe. A tool that doesn’t prioritize data security might put you at risk of hacking or other breaches.

By focusing on these five factors, you can ensure the YouTube analytics tool you choose supports your growth, keeps your data safe, and provides excellent value for money while giving you peace of mind.

Why Use YouTube Analytics Tool?

The right YouTube analytics tool will make your analysis easy and has several other benefits that can help you grow your channel even faster. Here are the primary reasons why you should be using a tool for YouTube analytics and reporting:

Optimize Content Strategy

Creating video content without knowing what works for your audience is like shooting in the dark. If you don’t want to waste hours of your efforts on a video that won’t work, then it’s necessary to employ a YouTube analytics tool that can help you refine your content strategy by showing which videos perform well and why.

So, if your tool provides detailed YouTube performance metrics like watch time, CTR, and audience retention, you can use it to optimize your content effectively.

Data-Driven Decisions

Guessing what content will succeed is risky, and it might even risk your budget in the long run, but using real data to make decisions removes that uncertainty. YouTube analytics tools provide insights that help you plan your next steps confidently.

For instance, if data shows that most viewers drop off at the 2-minute mark, you know you need to tighten your content and make it compelling enough to keep viewers engaged until the end.

Maximize ROI

If you’re running ad campaigns or promotions, tracking how much value you get from those investments is essential. YouTube analytics tools can tell you whether your paid efforts bring in the views, subscribers, or sales you’re hoping for. 

So, if you invested $500 on a campaign that brought in 100 new subscribers, analytics can show whether that investment was worth it or if you need to adjust your budget or KPIs.

Save Time

Manually tracking and analyzing your YouTube data is tiring and can lead to mistakes, especially when you are a beginner and don’t understand most of the data. With an analytics tool, everything is automated. You get reports, charts, and insights in one place, saving hours that you can spend on creating better content. 

Imagine needing to gather all the data from multiple videos manually—that’s the time you could have used to produce your next big hit.

A YouTube analytics tool will help you work smarter, not harder, by optimizing your YouTube strategy, making data-driven decisions, ensuring a solid return on investment, and saving time with automation.

Wrapping-Up

The right YouTube analytics tool can make a huge difference in how well your content performs on the platform. Video is clearly dominating the social media landscape, and using a tool can simplify the complexities it demands to get the best results.

It can help creators, businesses, and brands gain valuable insights into their audience and content. With so many tools available, you can pick the one most relevant to your needs. Ultimately, it will help you make smarter decisions to get the most out of your YouTube content.