30+ Important YouTube Statistics That You Must Know in 2024

1. As of the second quarter of 2024, YouTube has over 2.5 billion monthly active users.
2. 54.3% of YouTube users are men, and 45.7% are female.
3. 12.1% of YouTube’s global audience aged 25-34 years old is male, and 9.4% is female of the same age group.
4. 9.8% of the total audience was 35-44-year-old male users, and 8.1% were female users of the same age.
5. YouTube penetration has been noted the highest in United Arab Emirates, being 94.1% as of July 2024, with the global rate being 38%.
6. YouTube is the world’s second-most visited website, with over 72.97 billion monthly visits as of July 2024.
7. There are localized versions of YouTube in over a 100 countries worldwide across 80 languages.
8. As of July 2024, India has the most prominent YouTube audience of 476 million, followed by the US with 238 million and Brazil with 147 million viewers.

Sources: Statista, Age and gender distribution, YouTube global penetration, Semrush, Backlinko, Country-wise distribution of YouTube audience

YouTube Usage Stats

YouTube is still the hottest place to binge-watch videos.

The platform is a goldmine for marketers, with billions of people tuning in daily – especially Gen Z, who rely on YouTube for a good time and to boost their mood. And with a constant flow of fresh content, there’s always an opportunity to catch their eye.

Moreover, people are always on their phones these days, and a massive chunk of YouTube consumption happens on mobile. So, optimize your videos for mobile, and the traffic will follow your content crumbs.

While speaking about the traffic, you can’t ignore the US market – with so much traffic coming from there, it’s definitely worth considering as part of your strategy.

Take a look at the statistics below to understand the platform’s user behavior better.

1. An average user spends 48.7 minutes watching videos on YouTube on a daily basis.
2. It was predicted that YouTube would have 241.8 million views in the US at the beginning of the year.
3. Over 500 hours of new content are uploaded to YouTube every minute. 
4. In the first six months of 2024, YouTube had approximately 51 billion (69.96%) visits from mobile users and 21 billion (30.04%) from desktop users.
5. About 70% of YouTube watch time comes from mobile devices. 
6. As of July 2024, users worldwide spent 29 hours on average using the YouTube mobile app per month, and Thailand topped the chart in average time spent on the app, which amounted to 49 hours and 2 minutes.  

Sources: EMarketer, YouTube, Semrush, Statista

YouTube Engagement Stats

The latest engagement statistics suggest that people avidly watch YouTube videos, so much that video watch time has grown by 270%. Do you think your video content has the potential to catch people’s attention?

It all lies in creating content that connects. The platform has seen double-digit growth in watch time for content that aligns with users’ interests. So, focus on identifying and creating content that resonates most with your target audience.

Embracing tutorials, how-to videos, and live video streaming can provide a unique and engaging way to connect with the audience.

Why?

Look at the recent YouTube engagement statistics below to learn more.

1. As of February 2024, YouTube Music and YouTube Premium together have achieved 100 million paying users, doubling since September 2021. 
2. YouTube Shorts now have 70 billion daily views.
3. Users watch more that 1 billion hours of YouTube videos on their TV on a daily basis. 
4. If viewers had to pick just one platform to watch for a whole year, YouTube would be their top choice.
5. 30% of internet users have watched at least one live video stream weekly in the last quarter of 2023. 
6. Between April and June, “song” was the most searched keyword, followed by “movie.” 
7. The title of the YouTube video with the most lifetime views has been held by “Baby Shark Dance” by Pinkfong Kids’ Songs and Stories since January 2021 with almost 14 billion views as of January 2024.  

Sources: Statista, Think with Google, Live Streaming stats, YouTube top searches, Most viewed videos

YouTube Business Stats

There’s no doubt that with such a large and engaged audience, YouTube presents a massive opportunity for businesses to market their products and services.

But is that audience receptive to business content? You’d be glad to know that 84% of viewers have made a purchase from a brand after seeing it on the platform.

Moreover, shopping-related videos have become increasingly popular on the platform, with a growing number of watch times on “shopping spree” videos and a significant increase in the watch time of shopping videos with the word “sale” in the title.

Understand the business dynamic of YouTube better with the below Statistics.

1. According to the July 2024 Media Distributor Gauge report, YouTube amounted to 10.4% in July 2024, followed by Disney at 9.9% on the scale of monthly views of total TV consumption. 
2. 40% of shoppers have reported purchasing products that they discovered on YouTube. 
3. 70% of viewers have made a purchase from a brand after seeing it on the platform. 
4. Over 70% of viewers say that YouTube makes them more aware of new brands. 
5. Compared to other platforms, YouTube is used by viewers 4x more frequently to research brands, goods, and services. 
6. The watch time of shopping videos with the word “sale” in the title has increased by 400% in the past year. 
7. Most YouTube channels earn $18 per 1000 video views, and it is the third most used channel by 33.1% of brands for influencer marketing, after TikTok and Instagram. 

Source: WebFX, Think with Google, YouTube Video Advertising, Watch time statistics, Influencer Marketing Hub

YouTube Ads Stats

Despite the 12% decrease in YouTube’s advertising revenue from the perious quarter, the platform still was able to reach a considerable revenue figure.

This presents a tremendous opportunity for businesses to reach a vast audience and drive their marketing efforts forward.

The platform becomes more important if your target audience is younger. YouTube is dominated by males aged 25 to 34. If your target audience falls within this age group, then there’s no better platform to advertise on.

Understand the YouTube advertising statistics better with the insights given below.

1. In the fourth quarter of 2023, YouTube’s worldwide advertising revenue amounted to $9.20 billion, which is an 15% increase from the fourth quarter of 2022. 
2. In Q1 2024, YouTube’s worldwide advertising revenue was $8.09 billion which is 12% from the revenue of the previous quarter. 
3. YouTube ads have the potential to reach 2.56 billion users globally.
4. The biggest demographic on YouTube is Millennials aged 28-43, accounting for 25.5% of the platform’s user base. 
5. India has the largest advertising audience on YouTube, estimated at 467 million. 

Sources: Statista, Social media reach, Backlinko, YouTube by country