Best Time to Post on Threads in 2024

People are still trying to figure out the newest social media platform, Threads, learning the ins and outs of what works and what doesn’t. However, since it’s already deeply ingrained within Instagram, ignoring it while mapping out your social media content strategy is not an option. So just like for other social media platforms, you must be wondering what is the best time to post on Threads to give your content the maximum reach possible.

The Threads algorithm is not as ironclad, making the rules very ambiguous. After thorough exploration and some trial and error, we’ve settled on the times that seem to be working for users on the platform. So, in this article, we’ll walk you through the insights we gleaned from our experience with the newest Meta family member.

What is the Best Time to Post on Threads

The best time to post on Threads is between 8 AM and 1 AM on Wednesdays. We have drawn this conclusion after monitoring the engagement of over 50,000+ Threads accounts across various industries and locations.

Now, let’s break down the observations from our study to understand how we connected the dots to find the times to post on Threads mentioned above.

Best Time to Post on Threads on Monday

The best time to post on Threads on a Monday is 9 am and 12 pm to 1 pm.

At the start of the week, people tend to take a little time to get ready for full-fledged work, school, or college. So they go to their social media feeds during commuting hours or while they’re settling in their workplaces. We’ve seen a consistent spike in engagement around lunchtime as well.

Best Time to Post on Threads on Tuesday

The best time to post on Threads on a Tuesday is around 8 am, 10 am, and 1 pm.

Tuesdays are comparatively more active than Mondays, and tend to become active on social media earlier than the previous day of the week. Threads as social network sees more traffic during the first half of the day than in the later hours.

Best Time to Post on Threads on Wednesday

The best time to post on Threads on Wednesdays is 11 am, 1 pm, and 4 pm.

Wednesdays are one of the busiest days of the week when work and school are in full swing. People start to feel pressure when thinking of the weekend, which still seems too far away. Maybe these are the reasons why we’ve noticed that user activity increases before lunch hours. People even engage on Threads early in the evenings.

Best Time to Post on Threads on Thursday

The best time to post on Threads on Thursday is 8 am, 12 pm, and 3 pm.

As people enter into the latter half of the week, people start gearing up for the upcoming weekends. On Thursdays, people have been found scrolling Threads more and more during the active daytime, and the best posting time is around 8 am. This is accompanied by a spike in average engagement around early evenings when people get a moment of respite.

Best Time to Post on Threads on Friday

The best time to post on Threads on a Friday is 12 pm, 2 pm, and 3 pm.

Along with being on the brink of the weekend, Friday is also the last day of the week, which means everyone is hustling to complete their work. At this busy time, people come to their social media and scroll later in the day, which is around midday. It’s only later in the day when people are wrapping up their day when actual engagement happens, which is the ideal time for you to post on Threads, say after 2 pm.

Best Time to Post on Threads on Saturday

The best time to post on Threads on a Saturday is 7 am, 10 am, and 12 pm.

Expect your normal engagement levels to dip during Saturdays because people normally sleep in and recuperate from their hectic week. Ironically, early morning has been observed to be a sweet spot to post, although it might be a hit or a miss. When people have been up for a while and making their weekend plans around midday, it is a conducive time to post on Threads.

But be warned: Posting anytime after evening will not generate much interaction, as people are out and about and away from the social media world.

Best Time to Post on Threads on Sunday

The best time to post on Threads on a Sunday is 2 pm, 7 pm, and 9 pm.

Similar to Saturdays, Sundays see little crowds on Threads as people are resting and preparing to start a new week. Late afternoon and early evening is when all their housework is done, and they have a respite from everything else, is when social media engagement gets considerable traffic and engagement. So, aim for an evening posting time on Sundays.

These timings have worked out for a lot of Threads users, although they should not be taken as gospel. The best times to post on Instagram Threads are difficult to define as it is not a shoe that would fit everyone. But if you want a mark to start from, these can be considered.

However, have you thought what difference it will make if you post on Threads at the recommended time or just go about it in a completely random manner?

Let’s consider it.

Does the Time You Post on Threads Matter?

Threads does not have a well-developed algorithm yet but its somewhat similar to how other Meta-platforms work. So, deriving from Instagram and Facebook, you can be sure that the time you post on Threads does matter a lot.

If you are not reassured yet, here are the reasons that make the posting time on Threads vital to your success:

1. Short Shelf Life: Threads posts have a relatively short shelf life, meaning they are most visible and relevant shortly after being posted. If you want to boost your visibility and reach new audiences, posting at ideal times can make matters favourable for you. Since Threads feed is composed of newer content which the platforms guesses that user would like, your posts have a higher chances of appearing to them. This ensure your content is seen before it fades into anonimity.
2. Algorithm Behavior: Unlike other Meta networks, Threads algorithm does not immediately push your content to users’ feeds. Instead, it inventories posts and determines which content to display based on signals the user’s activities generate and predictions of their interests. Posting at optimal times can increase the chances of your content being prioritized in the “For You” feed, which is curated based on what the algorithm predicts users will enjoy and engage with​.
3. Crossposting and User Engagement: Since users can crosspost very easily between Threads and Instagram, the timing on both platforms can play a role. To promote its sister platform, Instagram even shows a lot of Threads content recommendations in its users feeds, irrespective of the fact whether they are Threads users or not. If you post at optimal times, your content might get recommended by Instagram, gaining visibility and maybe even new followers as well.
4. Following Feed Recency: Threads has introduced the chronological order feed called “Following.” Your default Threads feed is the quintessential “For You” feed which is put together by the Threads algorithm. The Following feed however is comprised of the most recent posts of the people you follow in chronological order. So if you post around the times your followers come online, your’s will be the post they see in at the top of their Following feed.

In summary, while the exact best time may vary based on your audience, posting strategically when your audience is active and engaging with the platform can significantly impact your content’s reach and effectiveness.

How Often to Post on Threads

People have not yet found any definite number for how often they should post on Threads. The strategy for each Threads users would vary depending on their present followers, the goals they want to fulfill through Threads, biggest of all, their audience activity patterns. However, if you want to establish a relevant presence on the platform, you will have to post at least 5 to 10 times a day on Threads.

Surprised? Well don’t be.

As we’ve mentioned earlier, posts on Instagram Threads come and go very quickly. Since the content is mostly short text posts and images mostly, it makes the platform very passively scrollable. Which in turn means people keep returning to the platform just to scroll with half a mind to details. In this situation, its important that your posts appear to them each time you open Threads app.

You should post close to 10 times a day initially when you are trying to gain traction on the platform. This frequency can be reduced once you have gathered enough visibility, followers or reached desired level of engagement.

How to Find the Right Time to Post on Threads

The only way to pinpoint the ideal posting times for you is to look at data which can only be accessed through analytics. As Instagram Threads does not have its own analytics section within the app, you can refer to the data provided by Instagram Insights.

Now you can see Instagram analytics either natively from the app itself or by using any Instagram planner tools.

1. By Using Instagram App Insights

Instagram mobile app is a convenient and readily available source to beget Instagram analytics which you can then use to formulate your posting strategies on Threads. It shows you detailed insights into the time your audience is most active and related demographics like the location of your followers, their gender, age, etc.

To access the Instagram Insights:

• Open the Instagram mobile app and go to your profile.
• Click on the hamburger icon, scroll down and select Insights.
• Select on the option “Total Followers” and scroll down
• At the bottom of this page, you’ll find a graph showing the weekly follower activity on your profile.

Remember, to access Insights in detail, make sure that your Instragram profile is a Business or Creator account.

Although Instagram analytics provide in-depth insights, it provides you followers’ activity data for only the past 7 days. But Instagram tools like SocialPilot can dive deeper.

2. By Using Social Media Analytics App

SocialPilot’s robust analytics features provide a clear understanding of when most of the follower interaction is taking place on your account. This gives you a precise idea when you should be posting on Instagram and Threads as well.

All the data shown in the analytics can be filtered by custom date range which can go from a single week to last three months. You can view, download, and email the analytics report of your Instagram business accounts by selecting a custom date range.

Another nifty feature in SocialPilot provides a Follower Online Activity heatmap which shows the weekly level of engagement. Furthermore, this heatmap is divided in a bihourly manner, allowing you to pick apart minute rise and fall in activity levels. This brings further accuracy in your analysis of the best time to post on Threads.

As long as Threads does not come out with its own analytics, this is your best bet at figuring out the best posting times for Threads account. The math might not be a 100% accurate and effective with Instagram data but its the best place to start from.

Once you start posting on Threads consistently, experiment with different times and phases of the day and week. The results to this trial and error approach will guide you to the perfect times slots which will bring the maximum engagement to your posts.

Let the Threads Posting Begin!

If you are publishing great content on Threads but still not getting the expected results in engagement, the timing just might be the issue.

We have tried to solve this problem the best we could, coming up with the possible best times to post on Threads. You can use them to see if they can bring a positive impact to your performance. However, if they too fail to help, you can determine ideal posting times with Instagram analytics.

It does not matter if you are a new creator or have been on Instagram Threads for over a year, users are still in the learnign stage of mastering this platform. The algorithm, while nascent, provides an incredible opportunity to be discovered by new potential followers.