Best Times to Post on Social Media in 2024 (Each Platform)

So, what are the best times to post on social media?

This is probably the biggest question every marketer asks themselves while creating their social media posting plan. However, it’s not one-size-fits-all since each platform has its own demographics and usage patterns.

To uncover the best times, we analyzed 50,000 accounts across diverse industries. By using the different right times shared in this blog, you can maximize the chances for your audience to see and engage with your posts.

While the optimal times of day to post on social media will help you attract attention, the actual fate of the post lies in the quality of content you provide.

So let’s giddy up and check out the timings!

Best Time to Post on Social Media

The best time to post on social media is during the mid-week days (Wednesday and Thursday) in the mornings (7 am to 9 am), early afternoons (1 pm to 3 pm), and in the evenings (7 pm to 9 pm). We’ve reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations.

Best Time to Post on Social Media on Monday

The best time to post on social media on Monday is 11 am to noon.

Posting on social media during 11 am to noon on Monday is ideal since people set into their work week tracking their emails, and taking frequent breaks. This window helps to cath their attention when they are ready to engage with content.

Best Time to Post on Social Media on Tuesday

The best time to post on social media on Tuesday is 10 am to 2 pm and 3 pm to 4 pm.

Posting on social media from 10 am to 2 pm and 3 pm to 4 pm on Tuesday works well because people are fully immersed in their workweek, taking breaks, and looking for quick distractions, making them more likely to engage with your content.

Best Time to Post on Social Media on Wednesday

The best time to post on social media on Wednesday is 9 am to 3 pm.

Posting on social media from 9 am to 3 pm on Wednesday is ideal because people are in the midweek flow. People look for productive breaks and engaging content during these hours.

Best Time to Post on Social Media on Thursday

The best time to post on social media on Thursday is 9 am to 2 pm.

By Thursday, people are wrapping up their workweek tasks and seeking brief distractions. This time period captures their attention when they’re most active and engaged online.

Best Time to Post on Social Media on Friday

The best time to post on social media on Friday is 10 am to 11 am.

Posting on social media from 10 am to 11 am on Friday is ideal because people are winding down their week, catching up on tasks, and planning their weekends. This time captures their attention when they’re most active and receptive.

Best Time to Post on Social Media on Saturday

The best time to post on social media on Saturday is 12 pm, 7 pm and 8 pm.

On Saturdays, the best times to post on social media are 12 pm, 7 pm, and 8 pm. These hours

help us in capturing the audience during their leisurely weekend activities and evening downtime, maximizing engagement.

Best Time to Post on Social Media on Sunday

The best time to post on social media on Sunday is 8 am, 11 am, and 4 pm.

On Sundays, the best times to post on social media are 8 am, 11 am, and 4 pm. These times align with when people are most likely to be checking their feeds, such as during morning routines, late morning breaks, and late afternoon relaxation.

While there are general patterns, the best time to post on social media varies with the platforms and many other factors. So, it is best to pick the posting time for every individual platform.

Here’s a quick look at the platform-wise breakdown of the optimal timings:

• Facebook: The best times to post on Facebook are 7 am to 9 am, 1 pm to 3 pm, and 7 pm to 9 pm on mid-week days, specifically Wednesday and Thursday.
• Twitter: The best times to post on Twitter are in the morning, 8 am to 10 am, and evening, 6 pm to 9 pm on weekdays, and early afternoon to evening, 11 am to 5 pm on weekends.
• YouTube: YouTube: The best times to post on YouTube are generally between 2 pm to 4 pm on weekdays and 9 am to 11 am on weekends. The best day to post on YouTube is Sunday.
• TikTok: The best times to post on TikTok are 2 am to 9 am on Tuesday, 9 am to 7 am on Thursday, 5 am & 1 pm to 3 pm on Friday, 11 am & 7 pm to 8 pm on Saturday, and 4 pm on Sunday.
• LinkedIn: The best times to post on LinkedIn are 10 am to 12 pm on Tuesday, Wednesday, and Thursday.
• Pinterest: The best times to post on Pinterest are 3 pm on Friday, 8 pm to 11 pm on Saturday, and 2 pm to 4 pm from Monday to Sunday.

How We’ve Identified the Best Times to Post on Social Media?

We conducted a comprehensive study to determine the best times to post on social media, analyzing around 700,000 posts published from over 50,000 accounts per social media platform connected to SocialPilot. The study analyzed the performance of these posts, specifically observing how their engagement rates varied depending on the exact hours and days of the week they were shared. The findings pinpoint the best times to post on social media every day of the week.

So, now that you have a rough idea of the best times to post on these major social media platforms let’s jump to the detailed discussion of these platforms’ posting times.

Let’s get started with Facebook first!

Best Time to Post on Social Media by Platform

1. Facebook

The optimal time to post on Facebook is between 7 a.m. and 9 a.m. to get maximum impressions. We’ve reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations.

Posting your content on Facebook at the correct time can help you reach your targeted audience.

For greater insights into the optimum time to post on Facebook, read our Best Time to Post on Facebook blog.

Tip: Consistently track and monitor your Facebook analytics to ascertain when your audience and fans are online. Once you zero down on the best times of day to post on social media, use SociaPilot’s Facebook scheduling tool to automate your posting for the selected times.

2. Instagram

The right time to post on Instagram is between 9 am and 10 am. We’ve reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations.

Our study has concluded that the above-shared best times throughout the week will help you get the finest results!

For greater insights on the optimum time for Instagram, you can refer to Best Time to Post on Instagram blog now.

Tip: According to Instagram statistics, 81% of Instagrammers use the platform to research new products and services. So, post great content with relevant color schemes, hashtags, and emojis at the best posting times to drive greater traffic to your business.

Now it’s time for X Twitter on the list!

3. Twitter (X)

The good time to post on Twitter (X) is in the morning, 8 am to 10 am, and evening, 6 pm to 9 pm, on weekdays, and early afternoon to evening, 11 am to 5 pm on weekends. We’ve reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations.

For greater insights on the optimum time for Twitter, you can refer to Best Time to Post on Twitter blog now.

Tip: People access Twitter from their smartphones and desktops and treat it like RSS feeds. Use any effective Twitter analytics tools to ascertain when your targeted audience is online and then leverage the automating ability of SocialPilot’s Twitter scheduling tool to publish your tweets at those times.

Let’s talk about Youtube now!

4. YouTube

The right time to post on YouTube is between 2 pm to 4 pm (EST) on weekdays and between 9 to 11 am (EST) on weekends. We’ve reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations.

With more than 2.7 billion active users, YouTube has become the second most used social media platform in the world. It’s no wonder YouTube is a hotspot for video marketing.

Like every platform, YouTube also has certain time spots to leverage to get the most engagement. The average best times shared above will help you to ace your YouTube game.

For greater insights on the optimum time for Twitter, you can refer to Best Time to Post on YouTube blog now.

Tip: Unlike other social platforms, YouTube requires time to process and understand the content of the video before presenting it to the viewers in their search results or home screen. Hence, always upload your Youtube video 2-3 hours before your target audience’s optimal viewing time.

Speaking of video marketing, It’s time to discuss TikTok!

5. TikTok

The optimal time to post on TikTok is between 10 am and 12 pm EST on Tuesday and Thursday. We’ve reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations.

Riding high on short-form videos, TikTok has drastically changed the social media marketing landscape. The latest TikTok statistics prove it is the fastest-growing social channel, with over a billion active users monthly.

However, moving the engagement needle towards your business on TikTok is a tough nut to crack. Like all social media platforms, engagement on TikTok greatly depends on the best time to post. The above shared average times will help you to greatly enhance your performance on TikTok.

For greater insights on the optimum time for Twitter, you can refer to Best Time to Post on TikTok blog now.

Tip: TikTok is all about creativity, and you can’t promote your business like other platforms here. To achieve success on TikTok, you need to blend your content with the Platform’s innovative content features and use proper hashtags.

Let’s move on to Linkedin now!

6. LinkedIn

The optimal time to post on LinkedIn is between 10 am and 12 pm on Tuesday, Wednesday, and Thursday. We’ve reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations.

LinkedIn is inherently a professional social media network. LinkedIn statistics show that people use it mainly for job searching, personal branding, and making professional connections, and they do all this during work hours.

That’s why you’ll get the most engagement on Linkedin between morning and noon. For a better idea, refer to the above list of the optimum times to post on LinkedIn for every day of the week.

For in-depth insights on the optimum time to post on Twitter, refer to the Best Time to Post on LinkedIn blog now.

Tip: Keep tracking your audience by using one of the effective LinkedIn analytics tools to understand the days and times when you get the highest engagement. Once you decide on the best time frames, schedule your post for the best times using our LinkedIn scheduling tool.

Last but not least, it’s time for Pinterest!

7. Pinterest

The right time to post on Pinterest is between 8 pm to 9 pm and 2 pm to 6 pm. We’ve reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations.

Pinterest is a well-known visual discovery platform where audiences come to search for inspiration, ideas, and recommendations across a wide range of interests and topics.

The user behavior and demographics of Pinterest are different from those of other platforms, as per Pinterest statistics. For the same reason, its best times and days are different as well. Check out the best times to post on Pinterest throughout the week, shared above.

Tip: Pinterest content has a long lifespan. Use appealing content with keywords in its description and Pin at the ‘specific time’ using our Pinterest scheduling tool to attract a more active audience. Pinterest’s own analytics tool is, again, very efficient in tracking your audiences’ behavior.

And it’s a Wrap!

Frankly, there is no single best time to post on social media.

But in a way, it’s a good thing. I mean, who would want to live in a world with only a single best time to post?

Whenever you put real effort into creating outstanding content, you always wish your content targets as many eyeballs as possible, isn’t it?

Well, now you can easily grab the chance!

With the app that posts to small media platforms and picks the best times, you can maximize the chances for your audience to both see and engage with your posts.

Moreover, you can use SocialPilot’s unparalleled scheduling features to automate your posting on seven social media platforms, including Facebook, Instagram, Twitter, YouTube, and TikTok.