TikTok no longer needs to prove its supremacy.
Giving a real stifling competition to the industry’s influential players, TikTok broke records and garnered billions of users.
Over the past few years, TikTok has established itself as a great intersection of content, community, and commerce.
For all brands targeting the millennials and Gen-Z population, TikTok is still a vital channel for communication. When marketed right, your brand has the potential to go viral on TikTok and influence your audience.
Take a look at some of the TikTok statistics before you come up with that next viral trend for your brand.
TikTok Demographics Statistics
TikTok’s craze has driven the platform to great success with amazing demographic growth.
It has crossed a billion monthly active users faster than any other social media platform. More than 60% of Gen Z users use this social media app daily.
Here are some more interesting TikTok statistics on demographics.
- TikTok has 1.582 billion monthly active users worldwide.
- TikTok is now available in more than 154 countries.
- 70% of TikTok’s population worldwide are between the ages of 18 and 34.
- As of April 2024, Indonesia had the most TikTok users (127.5 million), followed by the U.S. (121.5 million) and Brazil (101.8 million).
- As of April 2024, TikTok usage was highest among adults aged 18-24 at 36.2%, followed by 25-34 year-olds at 33.9%, and then 35-44 year-olds at 15.8%.
- 45.7% of TikTok’s global users are female, and 54.3% are male.
- Males in the age group of 25-34 account for a 19.3% share of TikTok’s audience, while females of the same age add up to approximately 14.6%.
- 60% of TikTok users GenZ.
Source: Most Popular Social Media, Wallaroo Media, DataReportal, Demand Sage, and Distribution of TikTok Users
TikTok Usage Statistics
TikTok is loved by people of all age groups. Most TikTok users spend almost an hour daily on the app, while the ones in the age group of 4-15 years spend an average of 91 minutes at one go.
Videos are the backbone of TikTok’s content strategy, as more than 100 billion videos are viewed monthly.
Check out a few TikTok statistics to get some idea of the user interaction
- As of May 2024, android users spend 23.5 hours per month on TikTok.
- TikTok is expected to reach 1.8 billion monthly active users by the end of 2024.
- TikTok has 15.54 million daily active users and 30 million monthly active users via Android.
- The average user opens TikTok 8 times per day.
- The average US child spends 1 hour and 53 minutes daily on the app.
- According to eMarketer, 61.3% of the Gen Z population in the US access TikTok on a monthly basis.
- The U.S. users alone spend almost 55.8 minutes daily on TikTok.
- According to TikTok, they generate 212.7 billion average monthly video views.
- Over 34% of TikTokers shoot daily.
- 90% of all TikTok users access the app on a daily basis.
- 68% of TikTok users watch someone else’s video.
- 55% of TikTok users upload their own videos.
- 41% of users have uploaded their reactions to other videos on TikTok.
- 87.3% of videos have at least one hashtag.
Source: WARC, Daily Active TikTok Users, Wallaroo Media, Exploding Topics, Backlinko, Mandala AI, Castmagic, GWI, House of Marketers, and Invideo
TikTok Engagement Statistics
TikTok has introduced features that help brands in creating engagement and hype quite easily. The most popular TikTok content categories have over 1 billion views.
Another thing to note here is the TikTok users’ love for micro-influencers. The engaged and dedicated audience helped micro-influencers rack up a whopping 18% engagement on average as compared to Instagram which only racks only 3.86%.
Discover more of such TikTok statistics to leverage the engagement benefits of the platform.
- In the last year, more than 1 billion videos have been viewed every day on the app.
- The average engagement rate on TikTok is 5.95%
- 90% of TikTok users open the app multiple times.
- 43% of users have taken part in duets.
- The most viewed content category was “Entertainment” on TikTok, having a whopping 535 billion hashtag overall views.
- The hashtag “#fyp” is the most used hashtag with 55.4 trillion views as of January 2024.
- 90% of TikTok users reported that sound is an essential aspect of the TikTok experience.
- 63% of engaged TikTok users claim to have liked a video in the last month.
- 54% of engaged TikTok users claim to have commented on somebody else’s video.
Source: SendShort, TikTok Content Engagement, Mixcord, Market Us, Most Used Hashtag, Influencer Marketing Hub, Bind Media, and Loud Growth
Interesting Read: How to Go Live on TikTok to Improve Engagement with Your Followers
TikTok Business Statistics
TikTok has had enough business opportunities for individuals and brands alike. Last year, TikTok rolled out multiple shopping features to empower social commerce on the platform.
And it worked, as TikTok buyers in the US increased by 72.3%, reaching a total of 23.7 million.
Here are some of the eye-opening TikTok statistics on the platform’s contribution to businesses.
- In Q2 2024, consumers spent over $1.3 billion on in-app purchases in TikTok, making it the fifth consecutive quarter with spending exceeding $1 billion.
- It’s estimated that approximately 23.7 million users on TikTok in the United States made purchases through links on the application or directly on the platform in 2022. This number is estimated to grow by about 67% by 2026, reaching 39.5 million TikTok social buyers.
- In China, TikTok sees daily access from over 750 million users, making it a significant revenue driver for the platform.
- TikTok generated more than $303 million in China from iOS, 65 million from the U.S. and $29 million in Japan via the Apple App Store as revenue in the last quarter of 2023.
- Bytedance, TikTok’s parent company, has seen a huge surge of 50% YoY grown in 2023 as compare to 2022. It went from $80 billion to $120 billion.
- 50% of TikTok users have bought something after watching TikTok LIVE.
Source: Sensor Tower, TikTok Social Buyers, Business of Apps, Leading markets based on TikTok iOS, Shopify, Benzinga, and Hubspot
TikTok Ads Insights
The fact that you can go viral overnight has pushed most brands to go for TikTok ads. Businesses are ready to pay $50,000 per day for a brand takeover with 5 million impressions guaranteed on TikTok. Why?
Overall, TikTok advertising is more expensive compared to advertising on Facebook or Instagram. But they are effective in driving better end results. 61% of TikTokers mentioned that they tend to buy from brands they see advertised on the platform.
Take branded hashtag challenges into consideration for once. 90% of branded hashtag challenges generate 2.5 to 5x ROAS.
Look at more of these TikTok stats to strategize your ads on the platform effectively.
- In 2023, TikTok’s revenue from advertising saw an increase of 67% year over year, reaching a total of $16.1 billion.
- As of 2024, advertisers can reach about 1.081 billion adults on TikTok each month.
- TikTok offers five advertising tiers aimed at big brands. One of which, a branded hashtag challenge, reportedly costs $150,000 per day.
- TikTok ads reach 17.9% of all internet users aged 18+.
- 63% of All Successful TikTok Ads Communicate Their Message Right Away.
- Partnering with creators boosts view-through rates by 193%.
- TikTok’s ad revenue is greater than that of Snapchat and Twitter combined. Its’s anticipated revenue amount is about $11.6 billion.
- TikTok’s ad revenue is greater than Snapchat and Twitter combined.
- A brand takeover can cost anywhere from $50K to $100K daily, with 5 million impressions guaranteed on TikTok.
- The creator content generated by a hashtag challange can double the campaign’s return on TikTok.
- In 2024, the cost for a branded hashtag challenge on TikTok starts at approximately $150,000 for a six-day promotion.
- TikTok ads start at $10 per 1000 views with a $500 minimum per campaign.
- 61% of TikTokers mentioned that they tend to buy from brands they see advertised, and 63% consider themselves brand-conscious.
- 33% of customers respond better when ads refer to them directly on TikTok.
- 50% of ads have emotional messages.
Source: Business of Apps, BindMedia, Digiday, Sagapixel, TikTok, NestScale, Sagapixel, Influencer Marketing Hub, TikTok Report, Campaign Asia, Creative Tips, and House of Marketers
Interesting Read: What TikTok Shopping Means for the Growing Social Commerce
Conclusion
It took Instagram six years after its start to reach a billion monthly active users, which TikTok did in less than three. It took the better four years for Facebook to reach the same monthly active user mark.
No wonder why marketers are making an appearance on TikTok.
The platform is also the birthplace of captivating social media trends for young consumers. U.S. users spend an average of 500 minutes per month using the app due to its retentive content, which keeps them engaged for a longer time duration.
Its quick video format isn’t just for dance challenges and lip-syncing, but those are two of its most well-known uses. TikTok creators utilize social media capabilities to talk about difficult topics, advocate for change, and educate their viewers on various niches.
Are you looking for more statistics? Here is the list of all the latest social media statistics:
