For social media marketers, the right management tool can mean the difference between good and great results.
Many rely on Metricool for several benefits, like comprehensive analysis, monitoring, and content optimization, but they might miss out on features that could transform their social media presence.
What if there are tools that can offer more? We have used and reviewed seven powerful Metricool alternatives for content posting and scheduling across social media platforms, whether you want better pricing, enhanced functionalities, or more integrated capabilities.
Let’s have a look at them:
Overview of Top 5 Metricool Alternatives
The table below will help you understand the features and pricing of each Metricool alternative, allowing you to make an informed, feature-rich, and cost-effective decision.
 SocialPilot |
 Metricool |
 Agorapulse |
 Hootsuite |
 Sendible |
|
|---|---|---|---|---|---|
| Pricing | Starts at $25/Month | Starts at $38/Month | Starts at $69/Month | Starts at $99/Month | Starts at $29/Month |
| Best for | Agencies & Small Businesses | Mid-sized Businesses | Brands & Enterprises | Brands & Enterprises | Mid-sized Businesses |
| Social Profiles | 10 | 10 | 10 | 10 | 6 |
| Ease of Use | |||||
| Support | |||||
| Publishing | |||||
| Bulk Scheduling | 500 Posts | 200 Posts | 200 Posts | 350 Posts | 350 Posts |
| Smart Queues |  |
|
|
 |
|
| Repeat Post | |
|
|
Complex |
|
| First Comment | |
|
|
|
|
| Audience Targeting | |
|
|
|
|
| Content Planning & Creation | |||||
| Content Library | |
|
|
|
|
| Calendar View | Easy to read |
Confusing |
Complex |
Complex |
Complex |
| AI Assistant | 200 Credits month |
35 Credits monthly |
100 Credits monthly |
200 Credits monthly |
Only caption |
| Holiday Calendar | |
|
|
|
|
| Custom Call-To-Actions | |
|
|
|
|
| Location Tagging | |
|
|
|
|
| Instagram Collab Posts | |
|
|
|
|
| Image Editor | |
|
|
|
|
| Engagement | |||||
| Social Inbox | Unified inbox |
Limited Functions |
Multiple inboxes |
Multiple inboxes |
Multiple inboxes |
| Reply to Reviews | |
|
|
|
|
| Reply to DMs & Comments | |
|
|
|
|
| Analytics | |||||
| Detailed Social Media Analytics | Easy to read |
|
Complex |
Complex |
Complex |
| Auto-Schedule Report Sharing to Clients | |
|
|
|
|
| Post Performance | |
|
|
|
|
| Team and Client Collaboration | |||||
| Client Management | |
|
|
|
|
| Approval-on-the-go | |
|
|
|
|
| Approval Workflows | Easy & swift |
Complex |
Confusing |
Confusing |
Technical glitches |
| Per Post Multi-User Collaboration | |
|
|
|
|
| White Labeling | |||||
| White Label Dashboard | |
Only on the Custom Plan |
|
|
|
| White Label Downloadable Report | |
|
|
|
|
| Learn More | Learn More | Learn More | Learn More | ||
7 Metricool Alternatives for All Business Types in 2024
Best Metricool Competitor Platform for:
Creators, Agencies, Social Media Managers, and Growing Businesses.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and TikTok.
Key Features:
- Link in bio Integration
- Intuitive Content Calendar
- AI-Powered Captions
- Team and Client Collaboration
- Centralized Dashboard
- Content Management Hub
- Unified Social Inbox
- Comprehensive Analytics
Pros
- To reschedule social media posts from the calendar, Later has a drag-and-drop option to save time.
- The user interface of Later is easy to use and navigate for new users and busy marketers.
- Later has a unique feature of tracking Link-in-bio, which helps users place a customized link in their social media bio and track traffic and clicks.
Casey G.
I like the full calendar view of your week’s worth of content. I also find the analytics page very helpful for my monthly overview of content performance.
Cons
- Many users feel that the analytical data that Later provides for Facebook and LinkedIn is not authentic and accurate.
- When videos are shared with incorrect sizes through Later, the dimensions are disrupted if you do not manually resize them to the correct size.
Julianna O.
I really dislike when Later tells me a video I’m posting is too long, or the dimensions aren’t right and when I try to edit the content in Later, it doesn’t update. I then have to manually send myself the content, edit it on my phone, and post it manually. It is very time consuming and seems glitchy.
Our Experience:
As we began our search for the best alternative to Metricool, we came across Later and used it to share a first-hand user review so you can decide if it has the feature you require for your social media management.
Our experience highlights several features of Later, making it a good option for creators and growing businesses. Later especially excelled in scheduling and visual planning, making it a more intuitive and visually oriented experience than Metricool. With a simple drag-and-drop feature, any post can be rescheduled on the calendar, and the post preview makes it seamless for markets and teams. Later supports all major social media platforms and popular features like Instagram Stories and Pinterest Pin scheduling, which proves to be more tailored and need-oriented than Metricool, which lacks these abilities.
When we examined Later’s functionalities regarding management and collaboration, features like a content library, post-tagging, and post-organization approach, which make it easy to reuse, impressed us. These features are not missing in Metricool; they are just not as user-oriented and easy to use. To create more interactive and sales-driven functions, Later has a link-in-bio feature and a customizable clickable link to generate higher CTR through a social media profile. This helps enhance engagement and conversion without the help of any website, a feature lacking in Metricool.
Pricing and Cost-effectiveness
When we came down to pricing, we found Later’s pricing competitive compared to other apps like Metricool. It has pricing plans starting at as low as $25/month for single users and a few primary features. Each plan has a 14-day free trial to help users decide the best one for themselves after use. For those requiring a robust tool, Later can be a valuable Metricool alternative with an advantageous pricing structure.
Overall Verdict:
We found Later is a superior tool if you want to switch from Metricool for better pricing and a feature-rich platform. Though it has some limitations regarding Facebook and LinkedIn analytics and asset resizing, it will be one of the better Metricool competitors for your social media needs with time.
Best Metricool Competitor Tool for:
Small Businesses, Marketing Agencies, Retail, and E-commerce
Star Rating:
4.5 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, and TikTok.
Key Features:
- Direct Publishing Tool
- Social Listening Capability
- Smart AI Image and Content Assistant
- PulseLink in Bio
- Unified Social Inbox
- Social Media ROI Tracker
- Detailed Analytics & Reporting
Pros
- Agorapulse is trusted for its social media management and responsive customer care support by many users.
- Agorapulse is very easy to read, understand, and access, as well as to create reports and data.
- It has a clear and easy-to-navigate user interface that simplifies scheduling and planning.
Sandra H.
Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.
Cons
- Many users have faced the issue of the Agorapulse web version crashing due to occasional bugs and glitches.
- The mobile version of Agorapulse is not as intuitive as its web version and lacks several features.
- It does not have API integration for Pinterest, a necessary social channel for several creators.
Verified User in Computer Games
I dislike that Agorapulse regularly fails to publish scheduled social media posts. I dislike that Agorapulse regularly loses connection with our multiple social media accounts. I dislike that Agorapulse cripples its features, like Listening to the point of making it useless, then has the audacity to try and upsell me an even more premium account just to make it functional.
Our Experience:
The next potential Metricool alternative in our list is Agorapulse, a reliable social media management tool for enhancing engagement and consistency if you are an agency or an e-commerce company.
Our experience using Agorapulse was transformative. Its management capabilities save time for any marketer with bulk-scheduling and direct publishing functionalities. Also, the robust engagement tool stands out with its user-friendly dashboard and simple conversation tracking system that segregates interaction from all social platforms. Where Metricool offers limited interaction tracking, Agorapuylse gives detailed insights with a unified social inbox and social listening feature that benefits big teams working on several social media accounts.
Even the social media analytics offered by Agorapulse are impressive. They come with comprehensive reporting and customization features that far surpass the Metricool analytical outcomes, which are not always accurate. Generating reposts with all the necessary metrics to understand your content performance is easy. During scheduling posts on Agorapulse, you can queue posts with a visual content preview directly from the calendar, which makes planning and execution even better with the help of data-driven strategies.
Pricing and Value
Agorapulse has 4 different pricing plans to cater to the range of needs of different users. The starter plan costs $69/month, and each plan comes with a 30-day free trial, which is a very generous offer in contrast to apps like Metricool, which does not have a free trial option for any of the paid plans.
Overall Verdict:
Even though Agorapulse lacks Pinterest API integration and experiences software crashes, it can still be one of the good Metricool competitors if you overlook these drawbacks. When you combine engagement, analytics, and superior social media impact, Agorapulse can be a smart choice, unlike Metricool, which only allows a single profile on a particular platform from any account.
Best Metricool Alternative Platform for:
Professionals, Small teams, Small-medium businesses, and Enterprises.
Star Rating:
4 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, and TikTok.
Key Features:
- Core Metrics Tracker
- Scheduling and Publishing
- Real-time Team Collaboration
- AI Content Creation
- Social Media Calendar
- Advanced Social Listening
- UCG and Influencer Management
- In-depth Analytics Capabilities
- Paid Social Media Ads Management
Pros
- Hootsuite is ideal for users looking for a tool to monitor their KPIs and social media account performance.
- Hootsuite’s content calendar centralizes the entire scheduled and planned content visually.
- Hootsuite’s generated customizable reports are detailed and presentation-ready, though it does not have a White Label for marketing agencies.
Verified User
Hootsuite provide many features in one app.Dashboard, analytics, scheduling capabilities,analytics, monitoring, etc. The app has a user friendly interface as well.
Cons
- The feature-rich dashboard of the platform has a steep learning curve for beginner-level users.
- It does not deliver value for money and charges exaggerated prices, making the tool unaffordable for SMBs and agencies.
- It is hard to unsee the hefty price offered by the marketing features.
Verified User
This is outrageous! Hootsuite is charging us an exorbitant amount – over $1,000 a month – for a service that barely meets our needs. We did our research and found several much more affordable options with way more integrations – features Hootsuite doesn’t even offer, like GBP integration & many more!
Our Experience:
In our search for an app like Metricool, we came across Hootsuite. This tool can help you enhance your social media management strategy and is better than Metricool in many ways.
As the pioneer of social media management tools, Hootsuite has incorporated several key features and detailed functionalities, making it more beneficial than Metricool. Hootsuite might not be the best social media marketing tool for fast learning and a user-friendly interface. Still, it is a great choice for those looking to manage all their social media networks in one place with smart integrations and monitoring. You can monitor various streams, including a real-time engagement tracking feature that helps respond to DMs, comments, and mentions promptly.
Hootsuite also stands out with its team and client collaboration feature for smooth workflow and streamlining external communication. This is especially useful for team assignments and approval workflow for larger teams and marketers to get work done faster. This one functionality of Hootsuite is quite similar to Metricool. However, Metricool has some minor limitations, like a collaborative and shareable calendar, which are well designed for Hootsuite users. Furthermore, for planning and content repurposing, Hootsuite has a content and media library to simplify the content creation process and ensure you are consistent across all posts.
Pricing and Value
When we compared the pricing of both tools, we found that Hootsuite is a little more pricey than Metricool. Hootsuite has 3 plans; the starting paid plan costs $99/month with a 30-day free trial, whereas Metricool does not have a free trial for any of its plans, making it difficult to come to the final decision even for a low-cost social media management platform that is why Hootsuite is a more effective tool for its practical features and plans especially beneficial for enterprises.
Overall Verdict:
Overall, if you can get past the fact that Hootsuite costs a minimum of $99 for one user and one month of use, then it is a suitable platform as a social media management tool. It integrates features as detailed as UGC and influencer management, making it a far better option than Metricool. It is a very suitable platform for enterprises looking to manage their paid ads and the ability to track and analyze them better.
Best Alternative to Metricool for:
Mid-sized Businesses, Mid-sized Agencies, and some Enterprise Brands.
Star Rating:
4.5 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, and TikTok.
Key Features:
- Simplified Content Scheduling
- Smooth Workflows and Approval Process
- Ad Performance Insights
- Priority Inbox
- White Label Dashboard
- Analytics and Reporting
- Smart Compose Box
- Team and Client Collaboration
- Shareable Social Media Calendar
Pros
- The shareable calendar feature of Sendible makes it very easy to plan and track the posts strategically.
- Sendible’s client and team collaboration functions are very practical for agencies.
- Users often appreciate Sendible’s adaptable pricing structure tailored to different industry needs.
Lolla L.
My favorite thing about sendible is the ability to schedule in advance for multiple platforms, posting constantly every day is a hassle but when you can sit down and schedule it in advance it makes things so much easier
Cons
- Sendible’s mobile application does not support several advanced features incorporated by the web version.
- Sendible’s capabilities for reporting and analytics are not as good as users need.
Charles K D.
It doesn’t auto-rotate evergreen content. It doesn’t highlight posts with high engagement rates that can be reposted. It doesn’t have a way to integrate with other software.
Our Experience
After using Sendible, we found that it is a good Metricool alternative for mid-sized agencies and businesses wanting a tool for seamless collaboration, a shareable calendar, and adaptable pricing.
When talking about the key features of Sendible, we can not forget the comprehensive dashboard, which ensures streamlined management of tasks. Still, it’s a bit complex and not uniform in Metricool. You can even customize this dashboard per the metrics to monitor your strategy effectively. Sendible facilitates content planning, scheduling, and direct posting with both web versions and mobile applications, especially for Instagram and its different post types, which is lacking in Metricool.
Sendible has always been known for its seamless integration with various social networks to manage social media effectively. Unlike Metricool, Sendiblke is also a good option for sharing blogs. It is integrated with WordPress, Medium, Canva, and Google Business Profile. This function makes it a suitable platform for all digital marketing activities. With features like smart queues, you can draft, edit, and publish content directly from the platform anytime in your planned schedule. In contrast, Metricool has a rather basic scheduling option without a smart and advanced queue needing you to schedule the post manually.
Price Comparison
Before we ever finalize our social media management tool, pricing is the most important factor that we cannot overlook. Sendible has 5 pricing plans based on the diverse needs of users from different stages. The entry-level plan costs $29/month for one user and six social media accounts. The pricing, when compared to Metricool, is not very different. As we move up the pricing ladder, for the agency, Sendible charges $240/month for ten users. Metricool has no separate feature-oriented plan for agencies, but you can customize it.
Overall Verdict:
If you ask us, we feel that Sendible is a good alternative to Metricool and can suit a wider range of social media management needs. For businesses aiming to enhance their social media strategy with a strongly focused impact, Sendible can be a great tool. Even though its reporting and analytical abilities are sometimes questioned, it still delivers better performance than Metricool with thorough integration and a 360-degree social media marketing solution for social media needs.
Best Metricool Competitor for:
Agencies, Startups, Individuals, SMBs, Freelancers, and Creators.
Star Rating:
4.5 on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and TikTok.
Key Features:
- Unlimited Scheduling
- Post Planning and Scheduling
- Approval and Feedback Workflow
- Social Analytics and Insights
- Media + Content Library
- All-in-one Content Calendar
Pros
- Loomly’s content calendar gives a visually appealing view and helps organize the scheduled posts for months.
- Loomly makes it easy to segregate and categorize posts using post tagging for better content planning and analysis.
Brie B.
A lot of great feautres! Love that I can separate accounts in different calendars and how easy it is to schedule posts on different platforms on their own individual day/time and even clone to other calendars. Also really enjoy that I can internally title and categorize each post!
Cons
- Compared with other social media management tools, Loomly does not offer many necessary integrations.
- Often, users have faced the disconnection of calendars and accounts from the loomly dashboard.
- You need to pay a lot more if you wish to download the shareable calendar.
Brianna H.
While it is cost-effective, it is a bit off-putting to have to pay more to download a calendar. I downgraded because I didn’t need all the features but I didn’t realise I’d lose the ability to save a calendar to send to clients.
Our Experience:
While searching for a better tool and an alternative to Metricool, we reviewed Loomly. We found that it is an advantageous tool for agencies, start-ups, freelancers, and creators to enhance their social media presence.
In our experience, scheduling and interactive calendars are the core features of Loomly. Compared to Metricool, Loomly creates a more dynamic and collaborative social media planning and scheduling environment. Loomly supports planning, reviewing, and approving content and feedback workflow in one place. It also provides live post analysis to help understand the post’s performance, which distinctly differs from Metricool, which shares more generalized performance metrics.
Another aspect that can actually help manage social media effectively is asset management; Loomly also works towards that. It has a media and content library to store the size of the content and assets with tagging and filtering abilities. Unlike Metricool, Loomly also gives tailored post suggestions based on trending topics and social media best practices. Advanced analytics also plays a huge role in sharing deeper insights into audience behavior and engagement patterns, which are majorly missing in Metricool.
Pricing
Overall Verdict:
Our final verdict about Loomly is that it is a good option if you are left unsatisfied by Metricool. Although Loomly costs a huge sum for White Label branding, it can be a great option for those needing only social media management features. It gives creators, freelancers, and brands an advantage with powerful content planning and analytical functionalities.
Best Metricool Comperitor Tool for:
Solo Entrepreneurs, Social Media Marketers, Small Businesses, and Enterprises
Star Rating:
4.5 on G2 & 4.5 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, Twitter, TikTok, Linkedin, YouTube, Google Business, and Pinterest
Key Features:
- Multi-Level Collaboration
- Automated Publishing
- Content Library
- Team and Client Collaboration
- Planable Calendar
- Post Customization Options
- Planable Content Calendar
- Post Labeling
Pros
- Planable’s content calendar is integrated to streamline workflow and visualize the content.
- Team and client collaboration ability helps streamline internal and external communication.
Brie B.
The thing I like the most about Planable is that it covers more multiple social media accounts that any other social planning site I have used. It is also laid out very simply and easy to understand when you first begin. I use it fairly often since I post for many clients and haven’t had any issues.
Cons
- Planable does not have advanced features such as advanced analytics and social listening necessary for marketers and agencies.
- Bulk scheduling is available, but it does not have many customization options.
- It does not suggest the best time to post for different content and platforms.
Verified User.
There’s some features missing per platform, that I would’ve liked to see. For example: posting a first comment under a post seems to only be available with Facebook and Instagram. Also, adding a linked song to a TikTok-post would be great, since I’m a music artist who’d like to connect each post to their own song within TikTok.
Our Experience:
Now, we have reviewed the final tool as a potential Metricool competitor: Planable. It is one of the good social media management tools for solo entrepreneurs, marketers, and enterprises.
Planable is ideally known for streamlining operations, especially in terms of collaboration, which works best for big teams looking to save time with smart work. It is also popular for its social media content planner calendar, on which team members can collaborate for schṁeduling, commenting, and approval. It is a far better platform than Metricool, which does not have a 360-degree collaborative calendar for teams. This is how Planable streamlines your entire social media efforts from content creation to publication.
At Planable, they have carefully considered the user journey throughout the platform and designed an intuitive interface that mimics social media layouts. It is visually easy to utilize compared to Metricool’s complex dashboard and overwhelming presentation. Another aspect that makes Planable better than Metricool is its unified view of all scheduled posts over multiple social media platforms, with fewer visuals and collaboration focus on Metricool. Grid, list, and calendar view options give marketers flexible perspectives to visualize how posts will appear on social media channels, whereas Metricool does not fully support visual planning.
Pricing
Regarding pricing, both Metricool and Planable are very similar, but they differ based on features. Planable has 4 plans, which include a free plan with a few basic features. The starting paid plan costs $13/month for one user and 1 account. The pro plan for 2 users and 6 accounts is $152/month. This compares favorably to Planable, which is more cost-effective.
Overall Verdict:
We get that analytics is not one of Planable’s strongest features, but it excels in terms of calendar and client collaboration abilities. This makes it a step ahead and a better option for marketers than Metricool. So, if you overlook not having the best time to post indications and bulk scheduling options and need a better tool to smooth your operations, Planable is the right choice.
Conclusion
Metricool is a popular social media management tool that offers comprehensive analysis, monitoring, and management of social media content across multiple platforms. While Metricool has many useful features, some limitations may lead users to find apps similar to Metricool.
The seven Metricool competitors listed above, including SocialPilot, Later, Hootsuite, Sendible, Loomly, Planable, and Agorapulse, offer a range of features and benefits to help users manage and optimize their social media campaigns effectively.
Whether you’re a solopreneur, a small business, or a large enterprise, these Metricool alternatives for advanced social media management can enhance user engagement and other social media metrics.
About the Author
1. SocialPilot
$30
per month
Best Metricool Alternative Tool for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, Threads, and TikTok.
Key Features:
Pros
Kendall M.
I exclusively use the Calendar feature to schedule posts, I love how easy it is. The Bitly link shortening integration is awesome, and I love that I can make edits to the Instagram version of my post all in one place and schedule across all my socials with one click. I was using Constant Contact to schedule posts previoulsy and having to copy/paste my post multiple times to post to each platform/page was so tedious.
Verified G2 Review
Cons
Brookelyn W.
Nothing really. I love everything about it. More options of custom reports would be great. Also something to compare competitors (similar to what eclincher offers).
Verified G2 Review
Our Experience:
SocialPilot is among the leading Metricool competitors, offering various publishing, engagement, and analytics features. These functionalities are cheaper than Metricool, making it more suitable for agencies and small businesses.
Publishing, Scheduling, and Analytics
SocialPilot proves itself to be the powerhouse for managing interaction and performance. Compared to Metricool, which has chunky and inaccurate analytics, SocialPilot has much more seamless integration with unlimited Scheduling, Direct Publishing, and in-depth Analytics across all social media networks, including Google Business Profile and Pinterest, which are not supported by Metricool. SocialPilot can generate consolidated Analytics Reports that offer a holistic view of your social media health, with every platform’s specific metrics to help users put their efforts in the right direction. With the White Label feature, you can personalize the dashboard and also get downloadable white label reports.
Enhanced Team and Client Collaboration and Engagement
For agencies, big teams, and multi-locational brands, SocialPilot offers a fast Collaboration feature to facilitate team interactions without hassles. It also provides an Approval-on-the-Go ability to allow clients to approve or share feedback on the content through simple links. These functionalities of SocialPilot are particularly superior to Metricool, which might have collaborative features but are less intuitive and often have bottlenecks in dynamic team systems. Additionally, to boost the engagement of your social media content, SocialPilot helps with a unified and segregated Social Inbox that gathers all your social media comments, DMs, and mentions under one roof for smooth interactions across all social accounts and channels.
Pricing and Value
Even though the price plans of SocialPilot and Metricool look similar, they are not. SocialPilot has more cost-effective pricing to provide users with feature-packed functionalities, which is declined in Metricool offers.
SocialPilot has 4 plans catering to diverse users’ needs and a 14-day free trial for each, whereas Metricool does not offer a free trial option.
SocialPilot price plans are:
When we combined affordability with high-end features, SocialPilot was clearly a more suitable option than Metricool.
Overall Verdict:
With superior scheduling, publishing, collaboration, calendar, and cost-effective pricing, SocialPilot meets and exceeds the needs of agencies and SMBs. It is an exceptional social media management tool that fills in the gaps for features necessary for effective management and efficient planning. SocialPilot clearly offers more value and functionalities than Metricool.