Are you tired of spending countless hours managing your social media presence? Imagine effortlessly creating content, scheduling posts, analyzing performance, and engaging your audience, all while saving a significant amount of time.
Social media automation software is the game-changer you have been searching for. From automating repetitive tasks to increasing efficiency to improving engagement rates, it can reduce manual labor and supercharge your marketing efforts.
Whether you are a business or an individual looking to power up your social media game, we will walk you through the best automation tools for social media.
By automating these processes, businesses and individuals can save time, maintain a consistent brand image, and focus on creating marketing strategies to drive your ROI.
How we analyze & select Social Media Tools For Automation:
This list of exceptional tools has been formulated through in-depth research and experiential analysis. We have considered various aspects of the tool, such as user engagement, G2 ratings and reviews, price points, and scalability. The list ranking also reflects the evaluation of these tools’ competencies in automation, content production, visualization, analytics, and collaborative features. Our goal in curating this list is to enable marketers to choose tools that will help scale their business.
Overview of the Top Social Media Automation Tools
We’ve provided an in-depth analysis of each automation tool featured in this article in the following section. However, to save you time and offer a quick overview, we’ve selected the top performers in this category and conducted a comparative study focusing on their most significant features.
 SocialPilot |
 Agorapulse |
 Hootsuite |
 Buffer |
 Sprout Social |
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| Pricing | Starts at $25/Month | Starts at $69/Month | Starts at $99/Month | Starts at $36/Month | Starts at $199/Month |
| Best for | Agencies & Small Businesses | Brands & Enterprises | Brands & Enterprises | SMBs & Brands | Brands & Enterprises |
| Social Profiles | 10 | 10 | 10 | 6 | 5 |
| Ease of Use | |||||
| Support | |||||
| Publishing | |||||
| Smart Queues |  |
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| Repeat Posts | |
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| Calendar View | Easy to navigate |
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Confusing |
| Auto Post From RSS Feeds | |
Manual |
Add on |
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Only for higher plans |
| Bulk Scheduling | 500 posts |
200 posts |
350 posts |
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350 posts |
| First Comment | Available in all plans |
Unavailable in Standard plan |
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Instagram only |
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| Post Creation | |||||
| Draft Your Posts | |
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Obscure settings |
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| Image Editor | |
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| AI Assistant | |
Add-on cost |
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| Hashtag Generator | Aligned with captions |
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| Holiday Calendar | |
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| Canva Integration | In all plans |
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| Media From External Sources | |
No stock image source |
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| Custom Call-To-Actions | |
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| Content Library | |
Add-on |
Only in Enterprise plan |
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Only in higher plans |
| Location Tagging | |
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Only for Instagram |
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| Instagram Collaboration Post | |
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| TikTok Carousel Scheduling | |
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| LinkedIn Carousel | Auto-converts images to PDF |
Needs post in PDF format |
Needs post in PDF file |
Needs post in PDF format |
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| Team Collaboration | |||||
| Content Approval Workflows | Quick and Easy |
Confusing |
Complicated |
Basic |
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| Multi-User Collaboration Per Post | |
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| Comments on Post | |
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No mentions |
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| Client Management | Unlimited clients |
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| Engagement | |||||
| Social Inbox | Unified Inbox |
Multiple Inboxes |
Complex setup |
Limited features |
Overtly Complex |
| Reply to DMs & Comments | |
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FB & Instagram |
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| Reply to Reviews & Queries | |
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| Analytics | |||||
| Detailed Social Media Analytics | Easy to read |
Complicated |
Complicated |
Lacking depth |
Complicated |
| Post Performance | |
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| Custom Report Builder | |
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| Auto-Schedule Report Sharing to Clients | |
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| White Label | |||||
| White Label Dashboard | |
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| Branded Downloadable Report | |
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| Support | |||||
| Priority Customer Support | Chat, email, call, and social media |
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Delayed response |
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Email and Chat |
| Try for Free | Learn More | Learn More | Learn More | Learn More | |
The Best Social Media Automation Tools
Final Verdict:
SocialPilot is an automation tool which is tailor-made for SMBs and agencies especially. It can expertly streamline all the repetitive and tedious tasks like regular social media posting, performance monitoring, reporting creation, content creation and overall efficient planning. The intuitive dashboard and UI make the tool highly user-friendly which even new users get the grasp on instantly. The affordable pricing tiers make the platform truely fit the bill, making marketing on social networks scalable, and sustainable.
Best Social Media Automation App for:
Individuals business owners, small agencies, and marketing managers
Ratings:
4.6/5 (G2), 4.7/5 (Capterra)
Apps:
Web, iOS, and Android versions
Integrations:
Facebook, Instagram, X (Twitter), Google Business Profile, LinkedIn, TikTok, YouTube, Pinterest
Key Features:
- AI caption and image generation
- Intuitive content discovery
- Bulk content auto-publishing
- Drag and drop calendar rescheduling
- Report scheduling for automated delivery
Pros
- It provides a variety of views (list and calendar) for your convenience.
- It has powerful filters that allow users to create custom content for multiple networks at once easily.
- Content curation allows users to fill publishing queues automatically without having to create content manually.
Jason B.
ContentStudio’s ability to schedule and plan content (with previews) is second to none. I love the additional features as well such as the ability to create the first comment on an Instagram post, carousel posts and Facebook posts with the coloured backgrounds.
Cons
- It lacks social inbox for IOS.
- ContentStudio does not have any social listening capabilities which are vital for managing brand reputation.
Lawrence G.
I wish it integrated with more link shorteners, included social-listening, and had an API that worked with Pabbly Connect. I also wish we could enter our own OpenAI keys to make full use of the new AI content-writing features. While the platform is very powerful, it does also feel like upgrades and new features aren’t released unconditionally — many are locked behind paywalls and upsells.
About ContentStudio
ContentStudio is a versatile tool for posting across multiple social media platforms. Its automation capabilities include content curation, evergreen post post recycling, AI caption generation, and more.
Content Discovery and Scheduling Calendar
ContentStudio uses content discovery to scour the web, Twitter, and YouTube for keyword-specific content to share. Additionally it offers pre-curated categories for industry insights and RSS feed automation to import and share content from your favorite blogs.
We found that users can create and schedule customized posts across multiple accounts, even bulk scheduling hundreds of posts at once. The calendar dashboard helps give you a clear overview of your plan. You can use the best time to post recommendations ensuring maximum reach and engagement.
Comprehensive Analytics and Reporting
Much like its peers, ContentStudio offers detailed channel-wise social media perfomance analytics with customizable date ranges with all the vital KPIs included. Users can schedule reports and combine statistics from all channels into one group report. The competitor analytics feature benchmarks performance against top players to understand their strategies.
Real-Time Engagement Management
The unified inbox in ContentStudio will let you monitor and manage incoming messages across channels. It includes saved replies for quick responses, notes for action items, and assignment capabilities for categorizing conversations. Collision detection prevents duplicated efforts, and the client bio feature provides sender information. The mobile app ensures responsiveness, with notifications and a search function for efficient conversation management.
Pricing:
ContentStudio has two starter plans at $25/month and $49/month, plus an agency plan with pricing up to $300/month based on the number of accounts.
Overall Verdict:
ContentStudio offers social media automation capabilities tailored for individuals, small businesses, and marketing agencies. Its strengths lie in advanced scheduling options, AI-driven content creation, and comprehensive analytics. However, its iOS limitations and lack of social listening features may deter some users. The pricing is versatile, suitable for various budgets, but some features are locked behind higher-tier plans.
Best for:
Social media teams, large agencies, and enterprises
Ratings:
4.2/ 5 (G2), 8.3/10 (TrustRadius), 4.4/ 5 (Capterra)
Apps:
Web, iOS, and Android versions
Integrations:
Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, Pinterest, Threads, Google Business Profile
Key Features:
- Bulk post scheduling
- Auto-schedule for the best times
- Social media monitoring streams
- Automated reporting
- Social ad management
- Social listening and insights
- Post-performance analysis
Pros
- Built-in content discovery streams and integrations with Canva.
- Comprehensive analytics, competitive benchmarking, and customizable reports.
- Unified inbox for all social interactions, saved replies, and agent collision detection.
Isla H.
There is a lot to like about Hootsuite. The platform is easy to use and integrate into your social media efforts. The scheduling calendar and the analytics are particularly user-friendly and provide many options. Their academy and how-to video series are also excellent.
Cons
- Higher pricing compared to some competitors.
- Advanced features like social listening and sentiment analysis are add-ons, not included in base plans.
- Some users find the platform’s advanced features overwhelming without training
Verified User
They should offer a flexible pricing model, and their pricing is a bit on the expensive end. There is a plethora of features and functionalities that might take time to learn and adapt. Adoptability of the platform to new users can be a bit challenging. Missing chat capability for support.
About Hootsuite
Hootsuite has garnered a substantial user base over the years. Its versatility shines through in how it efficiently incorporates all aspects of social media automation into a single, user-friendly dashboard. This eliminates the need to juggle multiple tools.
Advanced Publishing Tools
The social content calendar in Hootsuite makes it easier for users visualize and plan posts, create custom publishing queues, or post manually at optimal times suggested by platform algorithms. Hootsuite’s OwlyWriter AI generates engaging posts, captions, and hashtags, with AI-Powered content suggestions to streamline creation.
In-Depth Analytics and Reporting
Hootsuite offers comprehensive default analytics for campaign insights and performance evaluation. Advanced analytics, available at an added cost, provide customizable tracking and reporting. This suite enables competitive benchmarking and detailed performance analysis, essential for businesses aiming to set goals and compare against industry standards.
Enhanced Listening and Monitoring
Hootsuite’s advanced social listening tools track brand mentions, industry trends, and customer sentiment in real-time. Quick search allows brand comparisons, while real-time alerts notify sudden sentiment changes, aiding in crisis management. Enterprise-level listening offers deeper insights, trend analysis, and crisis prediction but comes with additional costs.
Streamlined Engagement and Advertising
Hootsuite’s unified inbox consolidates messages across platforms, improving response efficiency. Features like saved replies and Agent Collision Detection enhance team collaboration. Automated Ad Management optimizes campaigns by boosting high-performing posts, though this feature requires an additional investment.
Pricing:
Hootsuite offers two pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.
Overall verdict:
Hootsuite stands out with its extensive in-app integrations, transforming it into a holistic social media automation suite. Its automation features reduce users’ time spent on mundane and repetitive tasks. However, it’s worth noting that its advanced functionalities come at a premium price, which may pose a challenge for smaller businesses and individual marketers.
Best Social Media Automation Software for:
Professionals, entrepreneurs, and business owners
Ratings:
3.9/5 (G2), 4.1/5 (Capterra)
Apps:
Web, iOS, and Android versions
Integrations:
Facebook, Instagram, X (Twitter), Google Business Profile, LinkedIn, Pinterest, TikTok, and YouTube
Key Features:
- AI-powered content creation
- Trending content search
- Integrated design tools and stock photo library
- Streamlined content organization
- Reusable custom content queues
- Performance analytics
Pros
- Post Planner is user-friendly and simple to integrate into their workflows.
- The customer support is prompt and clear with instructions in resolving issues and concerns.
- The tool’s capacity to handle both curated and original content easily is noted as a significant advantage.
Verified User in Broadcast Media
The best thing for me is being able to schedule multiple channels all at one time. I manage social for several different radio stations and being able to select different channels to post on all at once is great. I also like being able to repeat posts. We have a number of “features” that we do social for so being able to schedule them at 1 time but knowing they will continue to post forever is great. It makes it very easy. Also, customer support is great. They are responsive when I need help or have questions about something. I use it all the time and it’s easy to implement and to integrate into my scheduling needs.
Cons
- The content Calendar interface is a little crowded and doesn’t provide a drag-and-drop functionality to move a post to another date and time.
- It lacks advanced features like collaboration, report downloading, and a social media inbox that are necessary for a scaling team, business, or agency.
- The company does not offer refunds, even if the software has never been used.
Verified User in Marketing and Advertising
I’m not sold on the content calendar. It’s really crowded. If the thumbnails were bigger or if there was an easier way to see all of my content at a glance, that would be awesome. It would also be cool if I could drag and drop a post on my calendar to another date/time. Sometimes I screw up and would like to postpone a post by just a bit. Rather than open it up to edit, just let me drag/drop.
About Post Planner
Post Planner is another powerful social media automation tool equipped with amazing features to automate your posting across all the major channels. Besides scheduling, the tool has analytics and content curation features to manage your social media marketing efforts.
Content Curation & Designing Capabilities
Post Planner is capable in content curation, bringing a veritable array of high-quality, engaging posts, viral images, videos, niche articles, and more. The image editor lends a hand in effective content creation, allowing platform-specific cropping, resolution adjustment, and adding customizable text, filters, stickers, and logos. Although the interface feels outdated and has a learning curve, it remains a functional tool for basic image editing.
Content Bucketing & Post Scheduling Tool
The content bucketing system is an asset to Post Planner users, ideal for organizing posts by topic, aiding long-term content planning. Though the initial setup is time-consuming, it offers automated posting queues, saving effort in the long run. The post composer allows the reuse of saved texts like hashtags and CTAs, despite limited text formatting options. The intuitive scheduling tool enables users to create, recycle, or shuffle custom publishing queues, significantly reducing manual efforts.
Analytics Performance Dashboard
Analytics in Post Planner provides valuable insights into social media performance, filtering posts based on engagement metrics. The feature which stood out to us is the ability to requeue top-performing content with a single click, maximizing reach and understanding audience preferences. However, analytics may lack detail for users needing insights and trend analysis over time.
Pricing:
Post Planner mainly has three plans starting from $11 per month going up to $69 per month. The free plan available for the tool does not give access to any of the advanced features to be useful for social media professionals.
Overall verdict:
Post Planner is a feature-rich automation tool, offering robust content curation, design, scheduling, and analytics. However, its crowded interface and limited advanced features may not fully meet the needs of scaling businesses or collaborative teams.
Best for:
Social media consultants, established brands, and enterprises
Ratings:
4.4/5 (G2), 4.4/5 (Capterra)
Apps:
Web, iOS, Android versions and Sprout Social Chrome Extension
Integrations:
Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok and YouTube
Key Features:
- Management of reviews
- Reporting on paid performance
- Automated social message responses
- SproutLink for increasing website traffic
- AI-driven message prioritization
- Interactive visual representation of analytics
- Suggestions for relevant content
- Recommendations for the best times to send messages
- Campaign management tool
Pros
- Useres really appreciate the versatile functions of Sprout Social which provides for a broad range of AI-driven tools social media automation.
- You can monitor campaigns across social media and search for posts mentioning you or your brand.
Kelsey S.
I love the calendar and publishing tools, the asset library, inbox management, campaigns, and tag features. It has been so helpful in keeping our team organized. We’re even able to have external approvers who don’t have licenses, and it’s easy for them to do. The reporting is pretty robust as well, although I feel like we’ve only scratched the surface of what it can tell us.
Cons
- The mobile app frequently experiences glitches, such as slow loading times, crashes, and difficulties with cross-platform synchronization and posting quality.
- Many top features are only available in higher-priced plans, making even the basic plans costly for users.
Chelsea S.
A LOT of features (including some of the best features Sprout has to offer) are hidden behind levels of payment. It’s super pricey even just for basic plans with basic features. Mobile app needs help. It seems there’s always a glitch with the mobile app – captions not copying when you go to IG to post, looong loading time for mobile publisher posts, posts created from mobile don’t always show up when you look for them on desktop, app crashes (I have the most current version of the app and I will occasionally delete it and reinstall but the issue persists. A known issue that graphics, especially with text on them, post blurry.
About Sprout Social
Sprout Social is an advanced social media automation app that can automate your daily social media posting tasks and more. The tool comes with automation features, such as creating chatbot-driven automatic responses inside social inboxes, finding the best times to post, and, of course, automatic social media posting.
Streamlined Customer Engagement
Sprout Social’s engagement suite is quite impressive, from what we can tell. They’ve got AI-powered message prioritization, which seems useful. These tools enhance social media management by ensuring critical messages with sentiment detection are never missed. The inbox combines all your messages, comments, and reviews from different platforms while detecting sentiment in messages too. We can see how that would streamline customer service. Overall, it looks like a solid set of features for staying on top of social interactions.
In-Depth Performance Insights
Sprout Social’s analytics provide solid insights with interactive charts and graphs, distinguishing between paid and organic performance. If you need detailed reports, Premium Analytics offers tailored metrics and advanced filtering, beneficial for larger teams but potentially excessive for smaller businesses. These analytics help fine-tune strategies, despite the additional cost for premium features.
Robust Social Listening & Brand Advocacy
Sprout Social’s social listening tools are robust, using AI-driven technology to track and analyze social media conversations. They help gauge consumer sentiment, monitor brand mentions, and spot emerging trends. Crafting detailed queries is easy, though managing the data volume can be time-consuming. Despite this, the insights gained provide a competitive edge and a deeper understanding of consumer needs. Another ability in Sprout Socisl is employee advocacy feature that empowers team members to share curated content, extending brand reach and increasing engagement.
Pricing:
Sprout Social has three paid plans ranging from the Standard plan at $249 per user/month to manage five social accounts to Professional at $399 per user/month and Advanced at $499 for managing an unlimited accounts.
Overall verdict:
Sprout Social offers a comprehensive suite of tools for social media management, engagement, and analytics. Its strengths lie in its detailed analytics, robust engagement tools, and advanced listening capabilities. However, the cost of Premium Analytics and the learning curve associated with some features might be limiting factors for smaller businesses or new users.
Best for:
Professionals, entrepreneurs, small businesses and social media managers,
Ratings:
4.3/5 (G2), 8.3/10 (TrustRadius), 4.5/5 (Capterra)
Apps:
Web, iOS, Android App, Chrome Browser Extension
Integrations:
Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Shopify, Threads, TikTok, Twitter / X, YouTube
Key Features:
- Categorized content boards
- Integrations for visual content resource
- Buffer AI Assistant
- Start page creator
- Best-performing content tracking
- White label reports
- Smart conversation prioritization
Pros
- The advance scheduling feature saves time by enabling users to plan and queue content ahead of time.
- Users appreciate Buffer’s intuitive interface, making it easy to navigate and understand for most team members.
Jack H.
Buffer takes all the stress out of social media management. There’s a great draft and approval process along with an easy to use asset library. Having multiple platforms in one place but still having the benefit of most of the native apps is well worth the subscription cost.
Cons
- Limited editing options force users to pre-edit content before scheduling, reducing in-platform flexibility.
- The mobile app’s functionality is less robust compared to the web version, inconveniencing on-the-go users.
Nathaly W.
One of the drawbacks of using Buffer is that all scheduled content must be pre-edited since the editing options are quite limited.
About Buffer
Buffer is a user-friendly social media automation tool in the competitive landscape. The tool seamlessly caters to the demands of businesses of all shapes and sizes.
Versatile Content Creation and Publishing
The content creation tools in Buffer support various formats, with seamless integration with design tools for eye-catching visuals. The revamped UI might be overwhelming initially but enhances content management and accessibility. The publishing features make scheduling posts across platforms efficient, with a helpful calendar view and collaboration support. T
he AI writing assistant provides prompt templates for captions, ensuring engaging content. It brings to the table trending topics, quotes, industry-specific content, and seasonal ideas. This keep your feeds dynamic and relevant, reducing brainstorming time.
Insightful Analytics
Buffer’s analytics tools offer valuable insights, helping identify which post types perform best. The easy-to-understand reports track progress and highlight areas for improvement, making them sufficient for small to medium-sized businesses. While the depth of analytics might not match specialized tools, Buffer provides the essential data needed to refine content strategies and monitor social media effectiveness effectively.
Enhanced Audience Engagement and Landing Pages
Buffer’s engagement functionalities simplify interacting with followers across platforms, maintaining strong community engagement. The unified inbox manages comments and messages efficiently, ensuring timely responses.
Customizable landing pages through the Start Page feature provide a centralized location for important links and content, enhancing online presence. Though the setup may be time-consuming for some, the robust customization options add a personalized touch, making it a valuable tool for accessibility.
Pricing:
Buffer provides a range of four pricing options along with a 14-day trial period for each. There is a free plan for beginners. Paid plans range from $6 a month for one account to a monthly $120 for 10 accounts.
Overall verdict:
Buffer offers comprehensive social media automation solutions, balancing efficiency with cost considerations. It’s user-friendly and feature-rich, but pricing may challenge businesses with multiple accounts. Although it is valuable for streamlined social media operations, you can always check out Buffer alternatives to find the perfect tool for you. Overall, Buffer is a reliable tool for small to medium-sized businesses looking to streamline their social media efforts but may require some adjustment for more advanced needs.
Best for:
Individuals, SMBs, and Agencies
Ratings:
4.5/5 (G2), 4.4/5 (Capterra)
Apps:
Web, iOS, and Android versions
Integrations:
Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, Google Business Profile, Mastodon, Bluesky
Key Features:
- Drag-and-drop for easy rescheduling
- AI-powered assistant for social media
- Detailed performance reports and analytics
- Requeuing to maintain consistent posts
- User-friendly content calendar for social media
Pros
- The tool allows users to visualize their content in one place. You can create a read-only calendar using CoSchedule, and your team members can view what is coming up next.
- You can easily tweak your calendar settings to match your preferences.
- CoSchedule will enable you to implement approval procedures.
Chad D.
We got more marketing to get done. Multiple projects. An endless to-do list. Lots of ideas. Tons of spreadsheets & Google Docs.
Cons
- The tool has become sluggish suddenly, probably because of the massive amount of data users are entering.
- The tool offers scheduling functionalities, but people experience publishing errors regularly.
- You will have to change your templates manually if you change your mind about scheduling posts.
About CoSchedule
The primary goal of CoSchedule is to achieve efficiency for both solopreneurs and marketing companies. This automation tool integrates with WordPress and helps with pushing content to your preferred social media accounts.
Comprehensive Scheduling and Calendar Features
CoSchedule’s calendar and scheduling features offer detailed options for managing multiple projects, tasks, and campaigns efficiently. The calendar view provides a clear overview of all scheduled activities, maintaining an organized workflow. The drag-and-drop interface is an intuitive one, allowing easy schedule adjustments.
Collaboration and Project Management
CoSchedule excels in cross-department transparency and collaboration, allowing team members to share and manage marketing projects seamlessly. Features like task assignments, deadlines, and real-time progress monitoring keep projects on track. The Kanban board offers a visual representation of tasks, enhancing clarity and accountability. Hence you see, CoSchedule significantly improves team collaboration, making it indispensable for marketing project management.
AI-Powered Assistance
CoSchedule’s AI Assistant offers valuable suggestions and automations for content creation and scheduling. This feature streamlines content generation by providing post ideas and optimizing publishing times, saving time and effort for teams managing multiple accounts. While suggestions might not always be industry-specific, the AI Assistant enhances efficiency and creativity, making it a beneficial addition to CoSchedule’s tools.
Pricing:
CoSchedule offers a free plan for social media users along with three paid subscriptions. The Marketing Calendar plan, priced at $29 per month, allows you to connect up to 10 social media profiles. You will need to contact its customer support to opt for its Content Calendar plan and Marketing Suite plan.
Overall Verdict:
CoSchedule is a comprehensive tool for social media automation that offers a robust set of features for scheduling, collaboration, and project management. It excels in improving team collaboration and streamlining project workflows, the interface can be somewhat overwhelming for new users. Overall, CoSchedule is a valuable asset for marketing teams looking to enhance their productivity and organization, but it may require a bit of a learning curve to fully utilize its potential.
Best for:
Mid-sized businesses, mid-sized agencies, and some enterprise brands.
Ratings:
4.5/5 (G2), 4.6/5 (Capterra)
Apps:
Web, iOS, and Android versions
Integrations:
TikTok, Instagram, Facebook, X (Twitter), LinkedIn, Google Business Profile, YouTube
Key Features:
- Collaborative team features
- Centralized content creator
- Custom report generator
- Bulk post upload via CSV
- Content scheduling calendar
- White label options
- AI-powered caption generator
- Streamlined approval process
- Client onboarding tools
Pros
- Sendible is very easy to use and navigate, making it a great choice for social media automation.
- Sendible offers strong team collaboration capabilities, allowing multiple users to work together efficiently on content creation and scheduling.
Verified User
When I stumbled upon Sendible, I was thrilled by its robust features and reasonable cost. The ability to schedule across multiple channels and content assistance with images were the key selling points for me. It allows you to efficiently manage several social media accounts. Whether it’s scheduling posts, monitoring engagement, or responding to messages, you can do it all in one place.
Cons
- For larger organizations, the white label subscription can be quite expensive.
- It can be challenging to manage and analyze all the data effectively.
- The user interface can feel clunky at times, and occasionally posts fail to go through.
Desiree J.
The platform often does not handle large photos and will crash when trying to upload them or edit them, resulting in my losing all progress on whatever post I was creating, which can be VERY frustrating. Customer service told me to re-set the cache to alleviate this issue, but it does not always work.
About Sendible
Sendible is another tool that helps you manage and automate content publishing on social media channels. Sendible not only lets you schedule one-by-one campaigns on different social media accounts but also manages how your campaigns go out right from your dashboard. The intuitive dashboard’s ease of use extends to various features, which are designed to boost team productivity.
Comprehensive Scheduling Features
Sendible’s content creation and scheduling capabilities make it easy to plan posts for various social media accounts. You can tailor posts with mentions, hashtags, emojis, and visuals, and the platform suggests optimal posting times based on engagement data. The bulk import feature is perfect for planning entire campaigns in advance. Smart Queues help maintain consistency by recycling top-performing posts, enhancing efficiency in managing social media calendars.
Enhanced Content Management and AI Assistance
Sendible’s content library organizes and stores all digital assets, streamlining the content creation process. The AI Assist feature optimizes your workflow by generating content ideas, improving post performance, and scheduling at optimal times. It suggests headlines, enhances social media posts, and provides insights into content trends, making content management more efficient and creative.
Robust Collaboration Tools
Sendible supports strong team collaboration with features like task assignments, content approval workflows, and shared content libraries. Custom access tiers ensure appropriate permissions for team members and clients. While integrating these features can be time-consuming initially, they facilitate seamless teamwork and efficient content creation and scheduling.
Streamlined Customer Engagement
The Priority Inbox consolidates all social media messages, comments, and mentions into a single inbox, streamlining customer interactions and ensuring timely responses. It allows for assigning conversations to different team members, improving collaboration and response times. Proper organization is essential to manage a high volume of messages effectively.
Comprehensive Reporting and Customizable Dashboards
Sendible’s reporting and analytics provide valuable social media performance insights with automated reports and custom content tags for detailed analysis. Customizable dashboards offer flexibility, allowing for tailored solutions to meet specific business needs. White-label options benefit agencies, though they can be expensive for smaller businesses. Handling large photos can sometimes cause the platform to crash, which is a limitation.
Pricing:
Sendible provides four paid plan options, and instead of offering a free plan, it provides a 14-day free trial period. The plans range from Creator, priced at $29, Traction for $89, White Label for $240, to the last plan, White Label+ plan, which is priced at $750.
Overall Verdict:
Sendible excels in providing comprehensive solutions for social media marketing automation, although it has some areas that need improvement, such as handling large files and enhancing reporting capabilities. The tool offers a user-friendly interface with diverse functions, making it suitable for mid-sized businesses and agencies.
Best for:
Social media managers and solopreneurs
Ratings:
4.2/ 5 (G2)
Apps:
Web version, browser extension and bookmarklet
Integrations:
Facebook, X (formerly Twitter), LinkedIn, Instagram, Google Business Profile, Pinterest, and TikTok
Key Features:
- Evergreen content management
- Content categorization
- Auto-import functionality
- Schedule time slots
- Automated publishing queue
- AI writing assistant (Inky)
Pros
- MeetEdgar allows for setting up campaigns to recycle content on a custom schedule, saving time and effort.
- The visual schedule feature makes it easy to see what category of content is going out and when.
Alyssa G.
I love that you can setup campaigns to recycle content on a custom schedule. The schedule is visual and you can see what category of content is going to go out and when. The queue is easy to manage and add content. It also pulls in data from my website’s news feed to make it easy to remember to create posts for it. I love that it will analyze the copy on a link and come up with suggestions for posting.
Cons
- Rescheduling and visual post management is not that streamlined.
- Other than scheduling, no advanced features are present in the tool.
Dang G.
There are not enough options for posting schedules. It works really well for a daily posting but does not allow for weekly or bi-weekly posting to be scheduled.
About Meetedgar
Meetedgar is designed to simplify social media by automating content scheduling and recycling. We found that it focuses heavily on leveraging evergreen content to keep social media profiles active. According to us, the tool is best suited for businesses aiming to maintain a consistent social media presence without the need for constant manual updates.
Efficient Evergreen Content Management
The platform’s evergreen content management system allows you to efficiently repurpose and reshare valuable content. You’ll find the content library well-structured, making it easy to add and schedule social media posts for future use. An automated publishing queue ensures your content goes out consistently according to your predefined schedule, reducing manual oversight.
We found the content categorization system is particularly useful. It allows you to organize posts in alignment and create time slots for different categories, ensuring balanced content distribution. However, to maximize its potential, you’ll need to invest time in careful planning.
Automated Publishing and Scheduling
MeetEdgar’s automated publishing and scheduling capabilities are designed to save time and effort. Users can create time slots for their posts, and the platform will automatically pull content from the designated categories to post according to the schedule. The visual schedule feature makes it easy to see what category of content is going out and when. Overall, the automation features significantly enhance efficiency.
Enhanced Content Creation with Inky
MeetEdgar’s AI writing assistant, Inky, enhances content creation by writing copy, suggesting hashtags, and creating platform-specific captions. This tool is useful for generating engaging and relevant content quickly. Inky helps streamline the content creation process, saving time and effort for users.
Pricing
MeetEdgar offers two main pricing plans. The Edgar Lite plan, priced at $19 per month, with limitations on the number of social accounts and content library size. The Edgar plan, at $49 per month, provides additional features with Inky credits included, allowing users to generate AI-driven content suggestions. Both plans come with a 7-day free trial.
Overall Verdict:
MeetEdgar is a robust automation tool that excels in evergreen content management, content categorization, and automated scheduling. We can conclude that while it offers a comprehensive set of features designed to simplify social media management, it lacks some advanced functionalities that other tools provide such as listening, social media analytics, monitoring, etc.
Best for:
Small to medium-sized businesses, digital marketing agencies
Ratings:
4.6/5 (G2), 4.7/5 (Capterra)
Apps:
Web, iOS, and Android versions
Integrations:
Facebook, X (formerly Twitter), LinkedIn, Instagram, Google Business Profile, YouTube, Pinterest, TikTok, and Mastodon
Key Features:
- AI-driven content creation
- Streamlined team collaboration
- Social messaging inbox
- Customizable listening dashboard
- Real-time engagement notifications
- Bulk content scheduling
- RSS feed integration
- SmartQ for optimized post-scheduling
- User-friendly social media calendar
Pros
- Its SmartQ feature comes up with the best time slots to schedule your posts for maximum audience engagement.
- With its CRM integrations, you can interact with prospects and generate potential leads from social media.
- Automated report creation at Zoho Social enables report sharing with clients at any time complemented with a personalized message.
Shane O.
It’s a one-stop shop for all your social media needs. They also do a fantastic job of attempting to give you a one-size-fits-all option for posting, and if the image or text body is too long, they will let you know what social media platform will have an issue and a solution to fix it.
Cons
- The platform’s analytics and reporting capabilities leave room for improvement, particularly in the absence of a consolidated analytics feature.
- Smaller enterprises might find the pricing model less budget-friendly and flexible for their needs.
Aye T.
One aspect of Zoho Social that could be improved is its limited options for customization in reporting. While the analytics provided are comprehensive, having more flexibility to tailor reports to our specific needs would enhance our ability to draw deeper insights and make more informed decisions about our social media strategies.
About Zoho Social
With businesses growing at breakneck speed, Zoho Social is built to match their needs efficiently. This social media automation tool will help you work with your team and monitor brand mentions and social conversations.
Comprehensive Social Media Publishing
Zoho Social’s publishing tools streamline managing and scheduling posts, with publishing roles for team members ensuring a seamless workflow. Integration with Canva enhances content creation, allowing you to design tailored social media posts and graphics. Even though managing the publishing process can be overwhelming, these features enhance content creation and scheduling efficiency.
Effective Monitoring and Unified Inbox
Monitoring tools in Zoho Social keep you informed with real-time alerts for mentions and likes, ensuring timely audience engagement. The unified Inbox centralizes all social interactions, simplifying tracking and categorizing discussions. While notifications can be overwhelming, diligent management improves monitoring capabilities and ensures no interaction is missed.
Detailed Analytics and AI Assistance
Zoho Social excels in analytics, offering valuable insights with custom reports and drag-and-drop dashboards. Automated scheduling keeps teams and clients updated. AI-powered Zia enhances content creation by suggesting posts and optimizing scheduling, producing content with specified tones. Setting up custom reports can be time-consuming, but these tools are effective for data-driven decisions and consistent engagement.
Robust Collaboration and Social Media Inbox
Zoho Social’s collaboration features facilitate efficient teamwork with discussion tools, custom reports, and campaign planning within the platform. Custom access tiers ensure security and proper permissions for team members and clients. The Inbox feature centralizes interactions, making it easier to manage and respond to comments, mentions, and messages, enhancing overall social media management.
Pricing:
Zoho Social has divided its pricing plans into two segments – Businesses and Agencies. The lowest plan starts at $15/month, while the highest plan goes up to $460/month.
Overall verdict:
At first glance, Zoho Social appears to be a comprehensive suite for social media automation, covering all key aspects of social media tasks. The platform’s user interface is intuitive and easy to navigate. While the analytics section offers high-level performance metrics and audience demographic information, it falls short in providing a deep understanding of brand health, conversions, and social media ROI. Also the smaller plans demands extra for each member added to the workspace which is not sustainable for bigger teams from medium to small businesses.
Best for:
Agencies, eCommerce, and Social Media-based businesses
Ratings:
4.5/5 (G2), 4.6/5 (Capterra)
Apps:
Web version, Android and iOS apps
Integrations:
Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube and Google Business Profile, Google Analytics
Key Features:
- Multi-platform publishing
- AI content creation
- Content calendar
- Team collaboration
- Feedback workflow
- Post-performance tracking
- ROI tracking
- Brand management
Pros
- The intuitive interface streamlines planning and scheduling content across multiple platforms from a single location.
- The bulk scheduling feature is a significant time-saver, enabling users to schedule up to 200 posts at once.
- Agorapulse’s integrated social inbox management enhances communication with followers.
Sandra H.
Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.
Cons
- Agorapulse’s mobile app lacks the effectiveness of its web version.
- The platform frequently logs users out unexpectedly, complicating usage on the go.
Verified User
Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.
About Agorapulse
Agorapulse one of the more truely versatile social media automation software that encourages teams to work collaboratively. Whether you are looking to automate your content scheduling, keep watch on your social media performance or manage public interaction, it does everything in one dashboard.
Intuitive Publishing and Enhanced Content Creation
Agorapulse offers an intuitive interface for planning and scheduling content across multiple platforms, including Reels, Stories, Pins, and TikTok videos. The bulk scheduling feature, allowing up to 200 posts at once, and the calendar view enhance efficiency. The Writing Assistant provides AI-powered copywriting assistance, generating and refining content ideas for engaging posts and captions. While the interface may be overwhelming initially, the overall efficiency in managing social media calendars and content creation is impressive.
Integrated Inbox and Effective Monitoring
Agorapulse’s integrated social inbox consolidates messages, comments, and mentions into a single inbox, with the Inbox Assistant automating common tasks. This ensures timely responses and supports bulk actions for managing multiple messages efficiently. The platform’s social media monitoring and listening tools track customer comments and provide insights into consumer sentiments, enhancing brand strategies. Despite occasional unexpected logouts, these tools are crucial for excellent service and customer understanding.
Detailed Reporting and ROI Measurement
Agorapulse’s reporting tools offer actionable insights, allowing you to evaluate content performance through metrics like reach, clicks, and engagement rates. Customizable reports can highlight the best-performing content and be scheduled for automatic delivery. The Social Media ROI feature combines Google Analytics with Agorapulse data, providing unique insights into the effectiveness of your social media strategies. These tools are invaluable for data-driven decision-making and understanding the financial impact of your efforts.
Link in Bio with PulseLink
The PulseLink feature in Agorapulse creates customizable mini websites, turning followers into customers. This tool drives traffic from social profiles, measures success, and increases online sales. The ability to add multiple links and track their performance maximizes the impact of your social media bios, enhancing overall engagement and conversion rates.
Pricing:
Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $49 to $149 for managing 10 social profiles.
Overall Verdict:
The tool is tailored to serve a diverse clientele, with a primary focus on small and medium-sized marketing agencies. However, it’s worth noting that when considering its pricing plans and the features it offers, there are alternative options available that may offer slightly better value for your investment.
Best for:
B2B marketing professionals and Agengies
Ratings:
4.4/ 5 (G2), 4.5/ 5 (Capterra)
Apps:
Web version
Integrations:
Facebook, Instagram, LinkedIn, and X (Twitter)
Key Features:
- Scheduling Interface
- Post Review and Approval
- Collaboration Workflow
- Audience Engagement Metrics
- Social Media Listening
- Unified Inbox
- Employee Advocacy Tools
- Content Segmentation
Pros
- Oktopost’s UI and UX appealing and user-friendly, making it enjoyable to build dashboards and manage social media in a visually pleasing environment.
- Oktopost offers exceptional customer support, with a team that provides both strategic advice and answers to product-related questions.
Chris S.
Finally, the value-added support has been the best I’ve ever received from a B2B SaaS product (shout out to Grant!), and the team is equally comfortable talking at a strategic level as they are supporting with product questions and ideas.
Cons
- The Listening feature is not very useful and requires a separate tool for effective social monitoring.
- There are limitations and paywalls on the number of posts and queries available.
Steven K.
For me, it’s unfortunate how un-useful the Listening feature was for Oktopost and the only part of my current social program I had to leverage a separate tool for. I wish there wasn’t a limitation or pay wall behind the amount of posts we could pull or queries we could have available to us. I also still don’t leverage the tags feature because we aren’t large enough for that to matter or need that level of granularity.
About Oktopost
As a B2B social media automation tool, Oktopost is designed to assist you in elevating your content visibility and quantifying the true ROI of social. This tool brings you features like scheduling, analytics, and AI-powered social listening.
Comprehensive Social Media Publishing
Oktopost streamlines social media publishing with its convenient scheduling interface, allowing you to manage all posts from a single location. You can review, approve, and collaborate on social posts before they go live, ensuring polished and professional output. While the approval workflow enhances collaboration, new users might find the options overwhelming initially. Despite this, the overall publishing experience is efficient and streamlined.
In-Depth Analytics and Effective Listening
Oktopost provides in-depth social media analytics for tracking and measuring the impact of your activities. You can analyze post performance, understand audience engagement, and measure ROI. The analytics dashboard offers comprehensive insights to refine strategies. Additionally, Oktopost’s social media listening tools monitor and analyze conversations across various networks, accessing over 75 million websites in multiple languages. Proper filters are essential to manage the data volume effectively.
Enhanced Engagement and Employee Advocacy
Oktopost enhances engagement by consolidating all interactions into a unified inbox, allowing you to manage comments, mentions, and messages efficiently. Conversations can be assigned to relevant team members, fostering collaboration and accurate responses. The employee advocacy feature boosts brand visibility by enabling content segmentation by topics, departments, and regions, making it easier for employees to share relevant content. While motivating consistent participation can be challenging, these tools significantly enhance your social media strategy.
Pricing:
The pricing plans of Oktopost are not open information to users without subscription.
Overall Verdict:
Oktopost is a comprehensive social media marketing automation tools with robust features for publishing, analytics, listening, and engagement. Oktopost is a reliable tool for businesses looking to enhance their social media strategies but it has some areas that may require adjustment, such as the complexity of its analytics and the effectiveness of its mobile app.
How to Use Tools for Social Media Automation?
Here are some of the basic tasks you can do using tools for social media automation:
Maintain a Consistent Posting Schedule
These tools enable you to schedule your posts way ahead of time and then automatically publish them when the set time comes. This eliminates the need to post on each channel manually and gives social media marketers enough time to handle other responsibilities.
Publish your Posts at Peak times
With automation tools, you can schedule your posts to go live at the best times when most of your audience remains active. It doesn’t matter if your audience is in different time zones; you can schedule a post for that time way ahead and sleep knowing that it will get published automatically.
Do Efficient Analyzing and Reporting
ocial media automation tools make it super easy to track campaign performance in real time. These tools also facilitate the automatic sharing of performance reports with your team and stakeholders on a chosen schedule.
Setup Auto-responses for Inbox
Using automation tools can improve your social media customer service. These tools can create a sophisticated chatbot that can automatically reply to frequently asked questions and comments.
Wrapping Up
Social media marketing has evolved over the years. It constantly demands of you consistent commitment to remain relevant to your audience. And to ensure this, you need the best tools to make a lasting impression.
Though all of the social media automation tools are top-notch, SocialPilot stands out from the rest because of its wide range of features at a pocket-friendly price. Take its free trial right away to automate your strategy on social media.
Frequently Asked Questions
What is social media automation?
Social media automation is the process of streamlining social media activities using automation tools. This includes scheduling posts in advance for automatic publishing, tracking interactions with followers, analyzing brand sentiments, and adjusting strategies based on performance analytics. Automating social media can minimize human errors while saving time and effort and boosting online presence.
How do I automate my social media?
You can automate social media using tools like SocialPilot, Buffer, Hootsuite, Agorapulse, Meetedgar, Zoho Social, etc. You need to sign up and link your respective accounts to one of these tools. You can choose your channels and schedule them at the best times.
What are some social media tools?
Several types of social media tools are based on curation, scheduling, social listening, analytics, and report. Some social media automation tools like SocialPilot offer a wide range of features in one place too. Other notable tools are Agorapulse, Zoho Social, Sprout Social, Scoop.it, Meetedgar, Sendible, etc.
Can social media campaigns be easily automated?
Yes, social media campaigns can be easily automated using automation tools like SocialPilot. They give you the ability to post and track your campaigns on multiple channels. You can even go for a free trial to find the befitting plans to suit your needs.
What are some benefits of social media automation tools?
Some benefits of social media automation tools are:
- It saves time and effort
- Posts at the best time to boost engagement
- Easy to track a wide range of metrics
- Establish workflows and leverages team collaboration
- Efficient management of multiple accounts and campaigns
How do I post on all social media at the same time?
Yes, you can post to all social media at once using social media automation tools. You can also bulk schedule these posts at preferred times for each channel.
What are the best social media automation tools?
There are a ton of social media automation tools. The list above only comprises some of the best automation tools you can start using today like:
- SocialPilot
- ContentStudio
- Hootsuite
- Buzzsumo
- Sprout Social
- Buffer
- CoSchedule
- Scoop.it
- Sendible
- Meetedgar
- Zoho Social
- Agorapulse
- NapoleanCat
- Oktopost
About the Author
SocialPilot
$30
per month
Best for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
Rating:
4.5 (G2)
Apps:
Web version, Android and iOS apps and Chrome, Firefox and Edge web extensions
Integrations:
Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Instagram Threads
Core Features of SocialPilot
Now that you know what SocialPilot can do for you, let’s discuss the core features of SocialPilot below:
Key Features:
Pros
Kathleen M.
Everything about SocialPilot makes scheduling your content from articles to post easy. The formatting of your calendar and scheduled activities with mutiple social accounts could not be more clear or intuitive. If you are an entreprenuer, a small to medium business, or just an individual who wants to schedule their content, SocialPilot is a no-brainer and the price point is perfect. I use SocialPilot to manage 8 accounts and once a week I can load everything in and have it work with all of my social channels – integration and implementation could not be easier.
Verified G2 Review
Cons
Tammy C.
Occassionally (especially in the past), we had issues with broken social links, but this hasn’t happened in a while. Otherwise, Social Pilot has worked great for our needs.
Verified G2 Review
About SocialPilot
SocialPilot is a social media automation tool built for businesses of all sizes, from small to enterprise-sized. We found this platform to be extremely versatile, equipped with a ton of features which help users integrate and manage multiple accounts from different social networks. These capabilities include social media scheduling, calendar management, AI content generator, robust analytics, client management, and more.
Advanced Scheduling
The process of creating post on the scheduler is pretty streamlined, where we could upload our media and customize our caption for multiple accounts we had selected to post on. But the smart scheduling feature will let you create weekly time slots for each account which would be ideal to garner the maximum engagement from the audience. Users could simply queue posts to be scheduled at any of them or they could set a date and time manually to publish their post.
There are more granular strengths in the publishing suite of SocialPilot such as staggered post which spreads content publishing at convenient gaps and repeat posts that lets you set the number of times you want a particual post to be published which is ideal for evergreen content.
Dynamic Content Calendar and Bulk Scheduling
The content calendar provides a convenient dashboard which acts as a central hub to visualize all your content plan. You can filter the view of the calendar with different criteria, seeing upcoming planned posts, drafts in the making, posts for a particular platform, or from a certain member from your team. The most remarkable ability in this calendar is that you can simply drag a content card from one place to another to reschedule it to make tweaks in your publishing plans.
SocialPilot proves itsel to be a great automation tool with its bulk scheduling powers. You can essentially schedule hundreds of posts in a matter of minutes. Its as simple as adding all your content in an .CSV file and uploading it to SoialPilot. The tool will automatically schedule the posts to the designated times and all these posts will be visible in your SocialPilot calendar.
Easy Approvals and Collaboration
SocialPilot makes the often complex and tedious process of working with a team to manage social media, a smooth-sailing one. With ‘Approvals-On-The-Go’, the approval and feedback workflow becomes quicker. Your clients are not required to login to SocialPilot to approve or give feedback on posts, ensuring efficient management and preventing any posting slip ups on social media.
AI Assistant with Hashtag Generator
The AI Assistant in SocialPilot makes the process of content creation seem like a cakewalk, letting you post consistently without any hindrance. The genrative AI creates social media captions on prompt as well as recommends suitable hashtags with yoour post. It offers platform-specific templates and customizable tones to ensure content resonates with audiences. Users can store valuable content in a dedicated library, eliminating the need to search through separate documents.
Analytics and Reporting
Finally, SocialPilot users can analyze their social media post-performance basis how engaged their audience, influencers, demographics, and competitors are. Advanced reporting automation streamlines client analytics by generating consolidated social media campaign reports across multiple accounts and platforms.
Users can create, customize, and schedule reports, which are automatically delivered to clients’ inboxes. The platform offers presentation-ready PDFs, white-label options, and detailed comparative insights to optimize strategies. Reports include performance data, audience demographics, and engagement trends, allowing for refined strategies and better ROI.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and a walkthrough as you sign up (no credit card required). Here are all SocialPilot plans.
Professional
$25.50/month Annually (Save 15%)
Small Team
$42.50/month Annually (Save 15%)
Agency
$85.00/month Annually (Save 15%)
Agency+
$170.00/month Annually (Save 15%)
Enterprise
Get customized plan based on Your Requirements.