Sprout Social is a popular social media management tool for managing multiple social media activities, such as scheduling, publishing, monitoring, analyzing multiple profiles and actions, etc.
However, Sprout Social isn’t the most versatile tool for diverse social media management needs, making it a difficult choice for businesses with varying needs and budget constraints. Hence, the need for Sprout Social alternatives rises.
Here, we have compiled a detailed analysis and review of the top 10 app alternatives to Sprout Social. So, whether you are searching for more features, better pricing, or a tool that fits right into your bracket of needs, you’ll find it moving forward.
How we analyze and select these tools:
Our process of curating a list of relevant tools involves thorough research and evaluation. Factors considered include platform compatibility, automation, content creation, visualization, analytics, collaboration, pricing, scalability, and user experience. Curated by seasoned professionals, these tools empower marketers with valuable insights to make informed decisions and scale their businesses.
Sprout Social Alternatives at a Glance
The table below provides a brief analysis of the top sprout social competitors. We’ve compared this software to help you find the best fit for your social media marketing needs without breaking the bank.
 SocialPilot |
 Sprout Social |
 Buffer |
 Agorapulse |
 Hootsuite |
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| Pricing | Starts at $25/Month | Starts at $199/Month | Starts at $36/Month | Starts at $69/Month | Starts at $99/Month |
| Best for | Agencies & Small Businesses | Brands & Enterprises | Mid-size Businesses | Brands & Big Businesses | Brands & Enterprises |
| Social Profiles | 10 | 5 | 6 | 10 | 10 |
| Ease of Use | |||||
| Support | |||||
| Publishing | |||||
| Bulk Scheduling | 500 Posts | 350 Posts |  |
200 Posts | 350 Posts |
| Smart Queues |  |
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| Repeat Post | Very easy |
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Complex |
| First Comment | |
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| Audience Targeting | |
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| Content Planning & Creation | |||||
| Content Library | |
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| Calendar View | Easy to read |
Overwhelming |
Hard-to-read |
Confusing |
Complex |
| Custom Call-To-Actions | |
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| AI Assistant | |
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| Holiday Calendar | |
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| Location Tagging | |
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Only Instagram |
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| Instagram Collab Posts | |
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| Engagement | |||||
| Social Inbox | Unified inbox |
Complex |
Limited Features |
Multiple inboxes |
Multiple inboxes |
| Reply to Reviews & Queries | |
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| Reply to DMs & Comments | |
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Only Facebook and Instagram | Separated Inbox |
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| Analytics | |||||
| Detailed Social Media Analytics | Easy to read |
Complex |
Complex |
Complex |
Complex |
| Auto-Schedule Report Sharing to Clients | |
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| Custom Report Builder | |
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| Team and Client Collaboration | |||||
| Client Management | |
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| Approval-on-the-go | |
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| Approval Workflows | Advanced |
Tracking glitches |
Basic |
Technical glitches |
Confusing |
| Per Post Multi-User Collaboration | |
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| White Labeling | |||||
| White Label Dashboard | |
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| White Label Downloadable Report | |
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| Learn More | Learn More | Learn More | Learn More | ||
10 Best Sprout Social Alternatives for All Business Types
Best Sprout Social Alternative Tool for:
Businesses, Publishers, Non-profits, Mid-stage startup teams, Solopreneurs, and E-commerce.
Star Rating:
4.5 on G2 & 4.5 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.
Key Features:
- In-depth Analytics
- Unified Engagement Tool
- Customizable Landing Page Template
- Queue and Schedule Posts
- AI Content Generator
- Multi-platform Publishing
- Visual Social Media Calendar
Pros
- It has dedicated features for monitoring and analyzing customer response in a unified place for better engagement on all social accounts.
- Buffer ensures centralized and efficient content planning and multi-platform publishing.
- One of Buffer’s unique features is its free customizable templates that help create landing pages.
Jack H.
Buffer takes all the stress out of social media management. There’s a great draft and approval process along with an easy to use asset library. Having multiple platforms in one place but still having the benefit of most of the native apps is well worth the subscription cost.
Cons
- Buffer software crashes very often, leading to the need to reconnect your account repeatedly.
- It does not have a dedicated feature to suggest popular or best hashtags for the post, which marketers often need.
- Indication for the best time to post is missing on the Buffer tool for different social media accounts.
Jordan W.
It is occasionally a little buggy with the page not loading so I have to refresh a couple times before loading everything.
Our Experience:
Having thoroughly reviewed Buffer and its offerings has helped us determine how good it is for enterprises. We gathered the stand-out aspects of Buffer, such as its user-friendly UI and effectiveness in terms of pricing and offering.
Centralized Social Media Management and Publishing
It won’t be wrong to say Buffer excels in streamlined management capabilities. Specifically, features like automated posting and unlimited scheduling work well for it. You can track your social media performance effectively with the add-on benefit of the “start page” feature. This unique function offers customizable links that can be attached to your social profile and attract audience and conversion. This advanced integration and flexibility is somewhat missing in Sprout Social, where features are not tightly integrated into one interface.
Social Engagement, Analytics, and Automation
Like Sprout Social’s social inbox feature, which is especially dedicated to helping manage engagement, Buffer also has an “engage feature” that gathers all the social interactions, DMs, comments, and mentions under one roof. Another similarity between Buffer and Sprout Social is the robust social media analytics and automated reporting, which is, however, rather clear and less complex in Buffer than in Sprout Social. While looking for automation abilities, we came across the AI Assistant, designed to help optimize social media posts to ensure engagement. We believe that for any team wanting to stay consistent on social media, these Buffer features can provide an edge over Sprout Social.
Pricing Comparison
After analyzing the tool and its features, we feel Buffer’s pricing structure is notably more accessible than Sprout Social. Buffer has different pricing plans, including a free plan and a paid one at $36/month for 6 multiple social media accounts. If you are an agency wanting 10 special channels, the pricing can be a bit over the edge for you at $120/month, but when you compare it to the Sprout Social at $249/month, Buffer is more cost-effective and promising.
Overall Verdict:
For small and medium businesses or individuals, Buffer is a very suitable choice because of its simplicity, affordability, and effectiveness in terms of scheduling, social media publishing, and analytics tools. It also promises to streamline your workflow with real-time team members and client collaboration, making a preferred choice over Sprout Social.
Best Sprout Social Competitor Tool for:
Small Businesses, Marketing Agencies, Retail, and E-commerce
Star Rating:
4.5 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, and TikTok.
Key Features:
- Direct Publishing Tool
- Social Listening Capability
- Smart AI Image and Content Assistant
- PulseLink in Bio
- Unified Social Inbox
- Social Media ROI Tracker
- Detailed Analytics & Reporting
Pros
- It is a trusted tool for social media management for helpful customer care and responsiveness.
- It is very easy to read, understand, and access reports on Agorapulse
- Agorapulse has proven to be a user-friendly tool with a simplified interface and design.
Sandra H.
Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.
Cons
- The tool often crashes and comes under with occasional bugs and online glitches.
- The agorapulse mobile version is less intuitive than its web version and lacks some features.
- Agorapulse does not integrate with Pinterest, preventing it from becoming a potential social media management platform.
Verified User in Computer Games
I dislike that Agorapulse regularly fails to publish scheduled posts. I dislike that Agorapulse regularly loses connection with our social accounts. I dislike that Agorapulse cripples its features, like Listening to the point of making it useless, then has the audacity to try and upsell me an even more premium account just to make it functional.
Our Experience:
When we used Agorapulse for its social media management abilities, we found that it is a suitable alternative to Sprout Social for those looking for great investment outcomes.
Management and Engagement
Taking from the top, Agorapulse is a great option for social media management platforms and engagement. With its features like direct post publishing that allows seamless post scheduling with no after-work and multi-platform automation function, Agorapulse is far better than Sprout Social as it does not require more manual workload. When it comes to managing engagement, a unified social inbox offers a consolidated dashboard that offers a benefit that, combined with interaction auto-moderation abilities that handle repetitive queries and comments automatically, is something missing in Sprout Social, which charges a lot more for a few automated features.
Analytics and Content Optimization
In the range of analytics, Agorapulse offers data-driven insights like Sprout Social and promises better performance learning through social media marketing efforts. Some features that we believe work as a core for Agorapulse are its social listening abilities that streamline and reduce tremendous man-work with automation, and another is the social media ROI tracker, which helps us measure the performance and know the impact of our efforts. In light of content optimization, Sprout Social does have an AI Assistant. Still, Agorapulse has even more in the form of a smart AI image maker, which helps generate content better with assents included.
Pricing and Value
Even though it’s not cost-effective, Agorapulse has a very inclusive pricing plan that includes pricing for different needs and a free plan for single users and 3 social channels. The starting paid plan costs $69/month for 10 channels, which is a lot less than Sprout. Each of Agorapulse’s plans has a 30-day free trial plan, helping users make a rational decision.
Overall Verdict:
Our experience using Agrapulse has led us to the verdict that though it’s not a perfect social media management platform, it surely is one of the suitable platforms like Sprout Social in terms of cost and value for money. Also, when in need, the customer service is not very bad and can be a factor in picking the right tool.
Best Sprout Social Alternative Platform for:
Professionals, Small teams, Small-medium businesses, and Enterprises.
Star Rating:
4 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, and TikTok.
Key Features:
- Core Metrics Tracker
- Scheduling and Publishing
- Real-time Team Collaboration
- AI Content Creation
- Social Media Calendar
- Advanced Social Listening
- UCG and Influencer Management
- In-depth Analytics Capabilities
- Paid Social Media Ads Management
Pros
- The tool makes KPI monitoring of social profiles for users very easy.
- The content calendar in Hootsuite provides users with a centralized space to visualize their upcoming content strategy.
- The reports generated by the platform are detailed and presentation-ready.
Verified User
Hootsuite provide many features in one app.Dashboard, analytics, scheduling capabilities,analytics, monitoring, etc. The app has a user friendly interface as well.
Cons
- The feature-rich dashboard of the platform has a steep learning curve for beginner-level users.
- It does not deliver value for money and charges exaggerated prices, making the tool unaffordable for SMBs and agencies.
- It is hard to unsee the hefty price at which the marketing features are offered.
Verified User
This is outrageous! Hootsuite is charging us an exorbitant amount – over $1,000 a month – for a service that barely meets our needs. We did our research and found several much more affordable options with way more integrations – features Hootsuite doesn’t even offer, like GBP integration & many more!
Our Experience:
In our list of effective apps similar to Sprout Social is Hootsuite, known for its monitoring and management abilities. We have understood the tool’s performance and formed a user review, so you don’t have to try and test.
Social Media Management and Collaboration
If you want to enhance your social media management, Hootsuite is a good option, even if you don’t consider the pricing. It lets you manage all social media accounts simultaneously with integrated core functionalities such as scheduling, publishing, collaboration, and AI content generation, which makes content planning and publishing a breeze. It gives you an all-in-one dashboard to plan, schedule, and publish your content and engage and monitor your audience interaction. Message approval, shared content library, and team assignment are the detailed features that keep Sprout Social apart from Hootsuite, making it a better option.
Advanced Analytics and UGC Management
Every social media analytics tool, such as Sprout Social, provides robust analytics and reporting. Still, Hootsuite has even better features, such as a brand engagement tracker and industry and competitor analysis. Hootsuite has valuable features such as customizable downloadable reports and tracking ROI for organic and paid campaigns. The analytics are also not restricted to data; they also provide an understanding of influencer profiles and relations and UGC management, which is a unique ability of a social media management tool. This means that by using Hootsuite, brands can harness the power of community, which users hardly get in Sprout Social.
Pricing and Value
Yes, we agree. Hootsuite is a bit higher on the pricing and plans side, but it is still one of the reliable Sprout Social competitors, as both have similar pricing plans. Hootsuite’s starting plan costs $249/month after a 14-day free trial. Hootsuite suits have some unique features that set it apart from the others.
Overall Verdict:
They both have many similarities in features and pricing; however, Hootsuite can be a suitable software similar to Sprout Social if you are looking for a change or a different environment for your efforts. Hootsuite has additional functionalities, such as employee advocacy, review management, and a versatile, valuable social media management approach, keeping it above Sprout Social.
Best Sprout Social Alternative App for:
Mid-sized Businesses, Mid-sized Agencies, and some Enterprise Brands.
Star Rating:
4.5 on G2 & 4.6 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, and TikTok.
Key Features:
- White Label Dashboard
- Analytics and Reporting
- Smart Compose Box
- Simplified Content Scheduling
- Smooth Workflows and Approval Process
- Ad Performance Insights
- Priority Inbox
- Team and Client Collaboration
- Shareable Social Media Calendar
Pros
- Sendible’s flexible pricing structure makes it an easy choice for a social media management platform.
- It has a very intuitive and shareable calendar, making tracking content strategy collaboratively an easy task.
- Team collaboration feature and client approval workflow save agencies time when working with clients.
Lolla L.
My favorite thing about sendible is the ability to schedule posts in advance for multiple platforms, posting constantly every day is a hassle but when you can sit down and schedule it in advance it makes things so much easier
Cons
- Downloading and using reports and analytics features is difficult as they are minimal.
- Sendible’s mobile application does not support many advanced features in the web version.
Charles K D.
It doesn’t auto-rotate evergreen content. It doesn’t highlight posts with high engagement rates that can be reposted. It doesn’t have a way to integrate with other software.
Our Experience:
Looking at Sendible while comparing its functionalities helps us understand that it is one of the top Sprout Social alternatives for mid-sized businesses, agencies, and enterprises to help them manage their social media.
Scheduling and Engagement
While scheduling and publishing social media posts with Sendible, we found the unified dashboard a great help. It simplifies content management across multiple social media platforms. In contrast, Sprout Social has often been criticized for its complex planning and scheduling dashboard for the tag management system and post-approval. Features like a smart compose box, made to speed up the process of post creation and enhance user efficiency. Also, for engagement, Sendible provides users with a centralized inbox for managing interaction, which is the same as Sprout Social, allowing a quicker and more intuitive solution for bulk replies.
Analytics and Customization
Both Sendible and Sprout Social offer advanced analytics, but Sendible’s reporting features are rather accessible and easy to navigate. Sprout Social might have in-depth data for content performance, but its dashboard is overwhelming and complex. Additionally, Sendible’s promising White Label Dashboard allows users to customize their clients’ branded reports and dashboards, which is less flexible than Sprout Social. Something that makes it less attractive for agencies with multiple clients.
Pricing Plans
Pricing is a factor where Sprout Social can never beat Sendible; it charges only a fraction of what Sprout does. Sendible offers four plans that you can buy monthly or annually. The Traction plan costs $89 monthly for 4 users and 24 social profiles. Unlike Sprout Social, its White Label plan costs $240 monthly for 10 users and 60 social profiles.
Overall Verdict:
In our view, Sendible is one of the good Sprout Social alternatives, particularly for businesses and enterprises that need an all-around tool for managing and scheduling. At $89/month, it streamlines workflow and scheduling and has significant advantages over Sprout Social regarding scalability.
Best Sprout Social Competitor Platform for:
Creators, Agencies, Social Media Managers, and Growing Businesses.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and TikTok.
Key Features:
- Link in bio Integration
- Intuitive Content Calendar
- AI-Powered Captions
- Team and Client Collaboration
- Centralized Dashboard
- Content Management Hub
- Unified Social Inbox
- Comprehensive Analytics
Pros
- It has a drag-and-drop feature in the calendar to reschedule and keep the process quick and easy.
- Later’s UI is easy to use and navigate for new users who do not have expertise.
- It has a unique and trackable link-in-bio feature. I can be added to a social media bio for a landing page view.
Casey G.
I like the full calendar view of your week’s worth of content. I also find the analytics page very helpful for my monthly overview of content performance.
Cons
- Later does not provide authentic and accurate data on Facebook and LinkedIn analytics.
- When the videos’ sizes are incorrect, it disrupts their posting, and users must resize them manually.
Julianna O.
I really dislike when Later tells me a video I’m posting is too long, or the dimensions aren’t right and when I try to edit the content in Later, it doesn’t update. I then have to manually send myself the content, edit it on my phone, and post it manually. It is very time consuming and seems glitchy.
Our Experience:
The next tool we reviewed was Later, and the analyses helped us understand that it can be a superior platform similar to Sprout Social, especially for those looking for tools to optimize their visual social media posts and Instagram strategy.
Features and Usability
Later is relatively better than Sprout Social in scheduling abilities, especially for visual content. Its media library offers unlimited storage, making content management efficient. Even the calendar is designed considering the easy rescheduling function with just a drag-and-drop, which is a significant upgrade from the cumbersome view that Sprout Social provides. Also, real-time analytics are reliable and accurate, providing a straightforward and swift social media strategy for social media efforts.
Collaboration and Add-on Social Media Tools
Later is a good option as a Sprout Social competitor for creators and brands looking for a tool for seamless collaboration for campaigns. The link in the bio feature is unique, a comprehensive option for influencers to promote brands and for brands to promote their products and campaigns. Later is also an AI-powered tool that helps generate captions and content ideas to reduce the workload of social media marketers, which Sprout Social also has. Still, for unlimited use, you have to go for a higher-price plan, which is a constraint for agencies and SMBs.
Pricing and Cost-effectiveness
Later, it has an accessible pricing structure, ideal for agencies with low-budget approaches. For one user, Later charges $35/month, a little higher but just a fraction of what Sprout Social costs. The advance plan changes to $80/month for all necessary features a brand will need, and for agencies, the plan is $200/month, which is similar to what Sprout Social charges.
Overall Verdict:
If visual content is your priority, Later is the social media tool for you if you don’t mind its higher cost. It is user-friendly, has scheduling and management features, and will give you the much-needed consistency and edge. Also, resources like link-in-bio can enhance your social media presence and strategically impact your efforts.
Best Sprout Social Alternative Software for:
Big Marketing Agencies, Brands, and Enterprises.
Star Rating:
4 on G2 & 4.3 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Major Social Media Platforms Supported:
Facebook, Instagram, Threads, LinkedIn, X (Twitter), Tumbler, Reddit, and YouTube.
Key Features:
- Collaborative Calendar and Workflow
- Social Media Listening Abilities
- Planning and Scheduling Posts
- Unified Social Inbox
- Audience Insights
- Analytics and Reporting
- Influencer Marketing
- Competitor Analysis
Pros
- Brandwatch offers insightful information on audience opinions, behaviors, and sentiments.
- Besides listening capabilities, the platform also supports content scheduling and management features.
- It sets a benchmark against your industry competitors to see where you compete with your rivals using Brandwatch’s Share of Voice.
Verified User
I like the Engage functionality. It allows me to see and interact with all owned-conversations taking place across our social channels.
Cons
- Sometimes, the tool might be buggy when the scheduled posts are not published in defined time slots.
- There is a lack of a wide database, which can be a huge drawback for LinkedIn.
- Sometimes, this tool stops working in the middle, and everything has to be done again.
Verified User
The system doesn’t allow you to post to multiple platforms at the same time, which is how they advertise themselves on Google. Support is hit or miss on how quickly they respond, and although we clear our cache regualarly there are a lot of strange bugs within the system.
Our Experience:
While searching for potential Sprout Social alternatives, we came across Brandwatch, a social media scheduling tool suitable for large agencies and enterprises.
Engagement and Content Calendar
Brandwatch is a popular platform for managing engagement and social media presence. It offers social media listening and a unified social media inbox that centralizes and segments users’ interaction with the audience from major social media platforms with automation. This helps manage the community and significantly boosts engagement. Brandwatch has a social media content calendar for planning, which also allows team collaboration to ensure efficient content delivery and workflow and offers a more intuitive management experience than Sprout Social.
Analytics and Content Management
Regarding data-driven actionable insights, Brandwatch truly provides accurate insights, which is not very different from Sprout Social. However, the depth of analytics combined with the custom dashboard and automated reporting offered by Brandwatch suppresses Sprout, as it has a competitor tracker and helps analyze market trends. It also handles the content delicately by automatically saving important and relevant content for the future to enhance reusability.
Pricing Plans
Brandwatch’s pricing structure caters more to larger enterprises and agencies. Unlike Sprout Social, Brandwatch does not have a free trial plan, but it does offer different custom plans for everyone based on their needs. Its full-product suit is a fully customizable plan. The social for small businesses plan is recommended for 1-2 users and costs $108/ month.
Overall Verdict:
If you ask us, Brandwatch is a good Sprout Social alternative for businesses that prioritize deep social media insights, advanced analytics, and social listening abilities. It is a feature-rich tool with significant competitive advantages over Sprout Social and its unparalleled social media management and intelligence capabilities.
Best Sprout Social Competitor Tool for:
Small to Medium-sized Businesses and Digital Marketing Agencies.
Star Rating:
4.5 on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Channels Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Mastodon, and TikTok.
Key Features:
- Zia AI Assistant
- Visual Content Calendar
- Content Rescheduling
- Team Collaboration
- Multi-platform Publishing and Scheduling
- Social media monitoring
- Centralized Inbox
- Analytics and Custom Reports
Pros
- Zoho Social has content approval process to save time and streamline external communications.
- It suggests the best time to post a slot for the post and also schedules them in their SmartQ.
John S.
Zoho Social is excellent. I have setup an entire month’s campaign for all my social media accounts, I then get detailed reports for each post, plus I have the ability to integrate with OpenAi to help draft my content.
Cons
- Many users find the analytics and reporting feature incapable of generating details about the post-performance.
- Zoho Social’s pricing structure is not very affordable, but it is valuable for small businesses and marketers.
Zack M.
The pricing is a little high, so we are making sure that the cost is worth it for us in the end. At times, the crafting of posts from the natural social apps can be more creative/effective with some limitations on the Zoho social side.
Our Experience:
As we reviewed Zoho Social, we got first-hand experience with its comprehensive features, which help streamline social media management for several businesses and agencies. Here’s what we think about Zoho Social when placed in front of Sprout Social and its features:
Calendar, Automation, and Collaboration
Zoho Social’s visual content calendar speaks for itself. It offers multi-platform management in one place, flexible content rescheduling, and a clear content schedule. This is then integrated with the AI assistant Zia to enhance post-planning and regulate social interaction in the social inbox. The way Zoho Social has placed its features to work together closely is not seen in Sprout Social. In collaboration, you will also find approval workflow, discussion, and role assignment, giving 360-degree management of social media efforts.
Monitoring and Analytics
Along with multi-platform content planning, scheduling, and direct publishing, Zoho Social monitors it with a unified social media inbox, real-time brand mention tracker, and keyword optimizer. These are made possible with the help of Zoho Desk and Zoho CRM, which is unparalleled in Sprout Social. Even the analytics and customizable reporting feature make creating visual reports and automated distribution possible better than what is seen in Sprout Social.
Pricing Comparison
Zoho Social’s minimum charges are $40/month, which is a standard plan and much more affordable than the Sprout Social starting plan. Apart from this, it also has a professional and premium plan, which includes bulk scheduling and advanced analytics, making it better than Sprout for businesses.
Overall Verdict:
In our experience, Zoho Social is one of the significant apps like Sprout Social and a cost-effective platform for brands and businesses to manage social media. We were glad to find a promising tool offering a clear UI, AI-driven automation, and seamless integration with other useful Zoho products—something unique about Zoho that helps it outshine Sprout Social.
Best Sprout Social Alternative Software for:
Agencies, Small Businesses, Franchises, and Enterprises.
Star Rating:
4.5 on G2 & 4.8 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, Threads, LinkedIn, X (Twitter), Google Business, Pinterest, Reddit, and YouTube.
Key Features:
- Sharable Calendar
- AI-Powered Engage Inbox
- Social Listening
- Bulk Scheduling
- Approval Workflow
- Social Media Analytics
- Team Collaboration Features
- Report Scheduling
- BrewLink in Bio
Pros
- Statusbrew customer service is highly responsive and helpful with troubleshooting tactics.
- Its automation features and functionalities save a lot of time for social media marketers.
- Statusbrew’s bulk scheduling and planning features allow multi-platform publishing.
Pary K.
Statusbrew makes my life easier as a social media team lead. It offers detailed channel analytics, team reporting, hashtag tracking, and tagging features that stand out from other platforms. Their sentiment analysis is great at spotting negative conversations. I’ve set it up to automatically hide negative comments, which really helps keep our brand’s socials clean.
Cons
- You can not share stories to IG directly after scheduling them with Statusbrew.
- For beginners, it’s a little difficult to learn the functionalities of Statusbrew for social media management.
- It does not have the feature to find and tag a Facebook user on a post.
Joanna C.
Being a small agency, it was very difficult for us to manage the social media of our clients but after purchasing the Statusbrew tool, it was really a great help. Some of our tasks were drastically reduced and now this tool is managing our numerous tasks like conversations, planning of posts in advance, etc
Our Experience:
We explored Statusbrew and found advanced features tailored for agencies, small businesses, and franchises. This in-depth review we shared will help you if you are starting to find Sprout Social a little expensive and feature-lacking.
Planning, Scheduling, and Management
Marketers are always sitting in the confetti of endless work. Hence, Statusbrew simplifies workflow with its sharable calendar, so you don’t have to gather details on the sheet for your team. It also has unlimited or, some say, bulk-scheduling features to ensure that you are timely and consistent on all your social media accounts. Another way it streamlines management is with approval and collaboration abilities for the team members and clients to minimize errors and maintain synchronicity.
Automation, Engagement, and Analytics
For engagement and interaction, Statusbrew gives users a unified AI-powered social inbox that collects mentions, DMs, comments, etc., and responds to them with listening abilities from all their social media accounts. These abilities might be similar to Sprout Social, but the depth of filtration and automation Statusbrew has is missing in Sprout. With BrewLink in the bio function, Statusbrew also helps track and drive engagement to a specific location. With comprehensive analytical insights and customizable and automated report scheduling capabilities, this platform also surpasses Sprout Social standards.
Pricing Plans
If you are looking for flexibility and scalability, Statusbrew has tailored pricing plans. The starting plan, “Lite,” costs $69/month and allows 5 social profiles and 2 users. However, for every additional requirement your business or client may have, you must pay more to Statusbrew. In contrast, Sprout Social plans generally start at a higher price with just a few customization options.
Overall Verdict:
Based on our experience and advice, Statusbrew is a good choice if you are looking for Sprout Social alternatives, especially with management and automation functionalities. It has AI, listening, and automated publishing features that are a must for agencies and brands. This is something Sprout Social does not offer in combination with the features without ever paying for them. Statusbrew caters to diverse functionalities and needs as a social media management tool.
Best Sprout Social Competitor App for:
Big Marketing Agencies, Brands, and Enterprises.
Star Rating:
4 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, Threads, LinkedIn, X (Twitter), Google Business, Pinterest, Reddit, and YouTube.
Key Features:
- Social Scheduling and Publishing
- Automated Engagement
- Real-time Team Collaboration
- Social Media Listening
- Advertisement Insights
- Employee Advocacy
- Generative AI Capabilities
Pros
- Sprinklr is one of the most easy-to-use Sprout Social competitors because of its integration with the right features.
- It has detailed analytical insights that help make informed decisions about upcoming social media campaigns.
Verified User.
Unified publishing and reporting capabilities that help us to post and monitor across multiple social channels from a single dashboard. The advocacy module has also helped in getting more engagement across our brand’s social content.
Cons
- The editorial calendar often encounters bugs, which leads to wasting time adjusting the post again.
- Sprinklr does not allow multiple social media posts to be tagged simultaneously, which is needed for IG Stories.
- Sprinklr might be easy to use, but it has a steep initial learning curve that requires much effort.
Elidan A.
What I like the least is that it doesn’t allow tagging multiple posts at once; this would help us a lot with IG Stories. It would also be cool if it allowed more editing for those same IG Stories.
Our Experience:
As we delved into the final tool to help you find a suitable Sprout Social alternative, we discovered that Sprinklr is a comprehensive tool for enterprises and big teams. Here is what we gathered:
Enhanced Automated Management
Sprinklr is a unified platform for all marketing needs, such as research, engagement, and social media also comes under it. This gives it the advantage of having covered wider grounds and hence can deliver better results. With its advanced automation abilities, Sprinklr offers unlimited social media scheduling and publishing for multiple social media platforms simultaneously.
It also has automated engagement capabilities, such as social listening tools, and an inbox function that gathers all your brand’s interactions in one place. Its unique feature of offering ad insights unline Sprout Social greatly benefits and attracts more users.
AI-Powered and Collaborative Abilities
Sprinklr also has an AI Assistant, which helps generate ideas and content and automates audience interaction through social listening. Regarding collaboration and approval workflow, Sprinklr offers real-time collaboration for teams and not just that; it also has employee advocacy functionality to empower internal team members.
Pricing Plans
Sprout Social has the weakest link in its pricing plans, and Sprinklr is not far different. Both tools have similar plans and costs; however, when we look at the features, Sprinklr offers more. Sprinklr’s starting plan is a social media management solution suitable for smaller teams with limited features at $249/month, the same for Sprout Social. However, Sprout offers limited use of AI, collaborative, and analytics functionalities in this plan, which is not very restricted in Sprinklr.
Overall Verdict:
Considering the higher pricing plan, Sprinklr is one of the suitable Sprout Social competitors for enterprises, especially for those businesses that prioritize simplicity and are looking for a wider range of features in one place. Comparatively, a few functions, such as analytics and collaboration, are accessible on Sprout Social, but Sprinklr has advanced features.
Key Features to Consider While Choosing the SproutSocial Alternative
A long list of tools can be a double-edged sword if you don’t know what you want. When picking an alternative to SproutSocial, focus on the gaps it doesn’t meet in your current needs. Here are a few key factors that you should consider:
Mutli-account Management
Well-managing multiple accounts across various social media platforms is the biggest reason to use a social media management platform. Choosing a SproutSocial alternative that supports all social media platforms you or your clients are on and enables you to manage campaigns for each of them smoothly.
Ease of Use
You are probably all hands-on with Sprout’s interface or switching because it feels complicated.
Either way, switching to a different tool and understanding all its bells and whistles can take time. So, make sure you choose a tool that is easy to use and has an intuitive dashboard.
This is not only for admins; a tool should be easy to navigate for team members with different responsibilities and clients who might not be more tech-savvy. When you try out any tool from the above list, see if it has a clean dashboard, drag-and-drop capabilities, and minimal setup time.
Cost-Effectiveness
The always-increasing pricing is one of the main reasons most social media marketing professionals start looking for an alternative to Sprout. Select a tool that fits your budget and has all the necessary features for social media management.
You must also select a plan that provides maximum value and doesn’t have unnecessary features inflating the price. Look for plans that allow you to add more accounts and team members as your business scales without burning a big hole in your pocket.
Comprehensive Features
SproutSocial has a comprehensive list of features but needs to include a few, and some of the features come at a higher price. The cornerstone of choosing a tool is the number of features it provides in the price range you have decided on.
That’s why you should look for a tool that offers all the significant features, such as content scheduling across multiple platforms, robust analytics for tracking performance, and tools for engaging with your audience. Additionally, features like bulk posting, customizable reporting, and advanced collaboration options can enhance productivity.
Integration Capabilities
The tool you choose should be able to integrate with other tools already in your stack. A seamless integration with your email marketing and CRM enables a smoother workflow and ensures all your data is synced across the ecosystem.
In addition, look for integrations with cloud storage services like Google Drive or Dropbox for easy media uploads and third-party apps that improve your overall social media management process.
Customer Support
As you transition to a new tool, reliable customer support is essential for a smooth onboarding process and long-term success. Look for tools that offer 24/7 support via multiple channels, such as live chat, email, or phone. Also, consider platforms that provide extensive knowledge bases, video tutorials, and active user communities to help you troubleshoot on your own.
Wrapping-up
Consider investing in social media management platforms to be mandatory these days. Scaling social media presence manually is tough since social media platforms continuously evolve with their features. Keep a tab on those changes without letting your results take nosedive calls for automation tools like Sproutsocial and SocialPilot.
But again, choosing the right tool will require a thorough assessment. As you have seen in this blog, many different social media management tools have advanced features that can be used as the best Sprout Social alternatives. Start evaluating your current business situation to purchase the right social media tool to grow faster.
Frequently Asked Questions
Is Sprout Social a good investment?
Sprout Social is actually pricey. You can get the same features that Sprout Social has to offer at their base price with other tools. You can consider Sprout Social alternatives like SocialPilot for a better investment.
How much is Sprout Social a month?
Sprout Social starts at $249 monthly for 5 social profiles for 1 user. You can consider SocialPilot, a Sprout Social alternative for $50 with 25 profiles and 3 users.
Who are Sprout Social competitors?
Sprout Social competitors are as follows:
- SocialPilot
- Buffer
- Agorapulse
- Hootsuite
- Sendible
- Later
- Brandwatch
- Zoho Social
- Statusbrew
- Sprinklr
Does Sprout Social have a free plan?
No, Sprout Social does not have a free plan. But you can take a 30-day free trial of any plan you like.
Which social networks does Sprout Social integrate with?
Sprout Social integrates with the following social networks:
- Youtube
- Google My Business
Does Sprout Social integrate with TikTok?
No, Sprout Social doesn’t integrate with TikTok. You can opt for SocialPilot instead. It allows you to post on 9 popular platforms.
About the Author
1. SocialPilot
$30
per month
Best Sprout Social Alternative Tool for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, Threads, and TikTok.
Key Features:
Comparison: SocialPilot and Sprout Social
Pros
Kaitlyn K.
SocialPilot was the 3rd platform I tried and I’m so relieved to say I have no plans of leaving any time soon. Where other sites have fallen short, SocialPilot continues to rise above the rest with its ease of use and multitude of features. Each platform can be customizable; scheduling is easy (and not limited to 28 days like *some* apps), The customer service has been incredible. While I’ve only had to reach out a couple of times, they were quick to respond and resolve issues. I also appreciate that it’s easy and affordable to build my package as my clientelle grows.
Verified G2 Review
Cons
Kaitlyn K.
By no fault of their own, API keeps a couple of things from happening, like being able to post to 2 different Twitter accounts at the same time.
Verified G2 Review
Our Experience:
While we went on the hunt to find the right social media tool, SocialPilot stood out as an exceptional tool like Sprout Social. Developed especially for agencies and SMBs, it has features designed to meet their demands. When we compared SocialPilot features with Sprout Social, we discovered the following gaps in Sprout Social’s offerings:
Scheduling, Publishing, and Management
In our view, after using various social media tools, SocialPilot has robust scheduling and publishing options. It ensures users can schedule and plan their posts for every minor requirement. With advanced and bulk scheduling features, it saves hundreds of hours every month. Unlike Sprout Social, it is not just enterprise and big-brand-centric. SocialPilot also caters to individuals and entrepreneurs, and its more collaborative environment is ideal for teams. You can manage multiple social accounts and channels from a single dashboard.
Integration, Collaboration, and Planning
The SocialPilot mobile application for iOS and Android allows you to schedule or share posts directly. Its integration with Unsplash offers an endless stream of visuals, and additional features like custom image watermarking brand logos make it better than competitors like Sprout Social. With SocialPilot team collaboration and feedback workflow, you can foster and streamline processes in and outside the team. SocialPilot offers spam monitoring ability and in-depth analytics to provide comprehensive downloadable white-label multi-platform performance reports.
AI, Automation, and Calandar
The AI-powered automation and Assistant, with a ready-made template for generating ideas and posts, support simpler content creation than Sprout Social. With a unified multi-platform social media content calendar and library, SocialPilot makes planning, scheduling, and rescheduling seamless.
Pricing and Value
SocialPilot is a Sprout Social competitor that has gone for high functionality while keeping it cost-effective, considering the needs of marketing agencies and small businesses. It costs only a fraction of what Sprout Social asks, with its base price plan of $249/month.
SocialPilot has 4 pricing plans, and each has a 14-day free trial option, namely:
Try It For Free
Overall Verdict:
If you have always been searching for an all-around SMM tool and want to switch from Sprout Social and its expensive plans, SocialPilot is the way to go. SocialPilot is the best alternative to Sprout Social for small businesses, marketers, and agencies because of its carefully designed features and generous low-pricing plans. It has some major features that are not given space in Sprout Social, which makes it a much better choice.